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New Client Alert: NIYA Beauty

May 21st, 2019 Posted by beauty, client news, Fashion, General, PR news, Public Relations, Team News 1 comment

Authored by Vivianh Huynh

We are excited to announce our new client, NIYA Beauty, a company revolutionizing the beauty industry by offering personalized beauty tutorials through their app. YouTube videos are great for learning makeup basics, but when it comes to finding the products and techniques that work best for something as personal as your face, it’s best to consult the professionals. Plus, NIYA saves you time and money by avoiding the trial and error phase of product buying.

These experts will not only help you rock your look but will give you the education and information for you to improve on your skills. The NIYA Beauty app allows you to choose from their list of qualified makeup artists to learn from the pros themselves. Simply schedule an appointment on the app from the comfort of your home, it’s almost too easy!

NIYA breaks it down into 3 easy steps.

1. Choose your artist

All of NIYA’s Pros are experienced makeup artists and are individually vetted and selected to meet the company’s standard. Once you’ve completed the user registration process and quick questionnaire, you will be able to search through hundreds of NIYA Pros, view their profiles, and select your favorite one.

2. Schedule an appointment

To book a session, a calendar will pop up to show you available times for the selected makeup artist. Then pick a date and time that is most convenient for you!

3. Meet and learn from the pros

Your makeup teacher will be there to walk you through the tricks of the trade, answer questions and advise. Don’t be afraid to ask questions, they are there to help you improve your skills!

NIYA is free to download on Google Play and the Apple App Store. You can visit their website for more information niyabeautyapp.com and make sure to follow them on social media @niyabeautyapp

Happy Makeup-ing!

Welk Resorts ShamROCKS Local TV Segments to Promote Spring Fling-St. Patrick’s Family Festival

April 15th, 2019 Posted by client news, General, PR Jobs, PR news, Public Relations, Special Events, video No Comment yet

Welk Resorts hosted its 4th Annual Spring Fling St. Patrick’s Family Festival in Escondido” March 16-17, giving families across San Diego County a chance to experience fun games, carnival rides, delectable Irish-themed cuisine, live music performances and more!

Needless to say, our team had a blast pitching this event! L&L PR secured great media coverage, including in-studio segments on News 8 and Fox 5 San Diego, where viewers saw a little taste of all the fun they could expect at the Spring Fling. The segments featured the event chef and mixologist who showcased enticing Irish-themed dishes like Shepard’s pie and cocktails, like an Irish Mule and Grasshopper, in front of a unicyclist and swinging trapeze artist!

The CW San Diego – News 8

This was Welk Resorts San Diego’s fourth consecutive year hosting the St. Patrick’s Family Festival and they were thrilled to offer the community a unique, festive and family-friendly experience. “It is always a joy to see families enjoying all of the awesome activities we offer at the Spring Fling event,” said Welk Resorts representative, John Pham. “From soaring above a sea of green on the circus trapeze to eating tasty Irish-themed food, there are so many fantastic ways to celebrate St. Patrick’s Day we are proud to provide.”

In addition to live news segments, the festival garnered local media coverage publications like the SoCal Pulse, San Diego Family Magazine, ABC 10 News Online, Escondido Times-Advocate, Patch and Red Tricycle which highlighted the event as one of the best places to celebrate St. Patty’s Day with the family.

We can’t wait for next year’s Welk Resorts St. Patrick’s Festival shenanigans!

Check out more St. Patrick’s Family Festival media coverage below!


L&L PR Founder and CEO Selected as American Business Awards Judge

March 25th, 2019 Posted by General, Jobs, PR Industry, PR news, Public Relations, Special Events, Team News No Comment yet

The American Business Awards (a.k.a. The Stevie Awards) selection process is underway, and we are so proud to announce L&L PR Founder and CEO Brendi Rawlin was hand-selected to be a judge on the Corporate Communications, Investor Relations and Public Relations Awards Committee. The committee consists of public relations professionals around the world, from Australia to New York.

Brendi has 18+ years of experience developing and managing strategic communications and media relations campaigns; from managing multi-million-dollar accounts and counseling Fortune 500 corporations, to launching start-ups in a wide range of industries. She’s won multiple awards for her work, including over a dozen Silver Bernays awards and a “40 Under 40” award.

The ABA/Stevie Awards are the world’s premier business award and their mission is to recognize and generate public awareness of excellence in the workplace worldwide. Judging of the 2019 American Business Awards is conducted by 13 specialized committees. Their average scores will determine the winners of the Gold, Silver and Bronze Stevie® Awards.

Congrats on being selected Brendi! We can’t think of anyone more qualified than you. Here’s Brendi in action:

If you’re interested in submitting an entry, the deadline has been extended to April 17. You can learn more about the awards at www.stevieawards.com

What To Do When They’re Not in Cision: 5 Tips for Finding Journalist Contact Info

March 15th, 2019 Posted by General, PR Industry, PR Jobs, PR news, Social Media No Comment yet

What To Do When They’re Not in Cision: 5 Tips for Finding Journalist Contact Info

David and Nic Sheff, Inspiration Behind Golden Globe Nominated Film “Beautiful Boy”, Featured on KUSI and Fox 5

January 17th, 2019 Posted by client news, General, Media Hit, PR news, Public Relations, Social Media, video No Comment yet

David and Nic Sheff, the real-life family, authors and inspiration behind  “Beautiful Boy ”, visited the Lawrence Family Jewish Community Center (JCC) to talk about their new book, “High: Everything You Want to Know About Drugs, Alcohol, and Addiction”.  The San Diego Center for Jewish Culture  (CJC) hosted the Sheffs earlier today as part of their book tour. In their new book the father/son team provides education on drugs and addiction in a way geared towards middle school aged readers and covers topics like how to navigate peer pressure, outlets for stress and potential consequences of experimenting. 

David and Nic Sheff’s heartbreaking and inspiring experience of survival and recovery in a family coping with addiction inspired the film “Beautiful Boy” starring Timothée Chalamet and Steve Carell. The film is based on Nic’s memoir “Tweak” and David’s memoir “Beautiful Boy,” both #1 New York Times best sellers.

Prior to their appearance at the JCC, David and Nic Sheff were guests on KUSI and Fox 5 to talk about their new book and inspiration behind it.

View the KUSI segment below:


WildAid Partners with Jurassic World and Bryce Dallas Howard

June 27th, 2018 Posted by client news, General, nonprofit, PR Industry, PR news No Comment yet

WildAid, a wildlife conservation group working to end the illegal wildlife trade and the poaching of elephant ivory, shark fins and rhino horn, has partnered with the filmmakers of Jurassic World, as well as star Bryce Dallas Howard, to produce a PSA campaign helping to save the endangered rhinoceros from extinction.

Shot on location during the production of Jurassic World: Fallen Kingdom, the PSA features Howard alongside the Sinoceratops—one of the incredible new dinosaurs featured in the film.

Although dinosaurs became extinct 65 million years ago, the fate of the rhinoceros is firmly in human hands. While many endangered species are threatened due to loss of habitat to human expansion, African rhinos are solely threatened by demand for their horns for cures and carvings in China and Vietnam. There are fewer than 30,000 individuals of the five surviving rhino species left, and in March, the last male Northern White rhino, Sudan, passed away.

WildAid’s rhino campaign, featuring Jackie Chan, Yao Ming, Li Bingbing, Sir Richard Branson, Prince William, David Beckham, Maggie Q and a host of prominent Asian stars, has helped to raise awareness and reduce demand for rhino horn. In the last three years, the price of rhino horn has fallen from $65,000 a kilo to around $22,000 a kilo.  In Vietnam, rhino horn sales have been banned and awareness about the product has increased over the past few years: A 2016 campaign survey in Vietnam showed that just 23% of respondents believe rhino horn has medicinal effects compared with 69% in 2014, a 67% decline. Only 9.4% of respondents believe rhino horn can cure cancer, down from 34.5% in 2014, a 73% decline.

Watch the video below:

Welcoming our newest client, Fluent Forever!

June 15th, 2018 Posted by client news, General, Language, PR news No Comment yet

We are excited to be working with our new client, Fluent Forever, a modern guide to learning new languages quickly and efficiently. While immersion is one way to learn a language, most people cannot devote that much of their lives to learning a new language. Fluent Forever provides a practical way to learn a new language from a memory standpoint.

Founder, Gabriel Wyner, studied a foreign language in high school, and like many people, left school without a strong memory of what he’d studied. As an opera singer, Gabriel’s craft involves singing in many different languages. He pursued a master’s degree in singing in Vienna and while there became interested in learning languages. He is now fluent in eight languages: English, Spanish, Italian, French, German, Russian, Hungarian and Japanese.

Gabriel saw many different language learning methods and was inspired to bring them all together to help people learn foreign languages faster. His three keys to learning a foreign language are 1: no translation, 2: learn accurate pronunciation first and 3: computerized flash card programs are a massive shortcut to memorization.

Within Fluent Forever’s first 6 days, it became the most funded app Kickstarter of all time. The Fluent Forever app allows you to take your language learning journey to the next level.

Live Long and Drink Wine

June 11th, 2018 Posted by client news, Gala/Special Events, General, nonprofit, PR Industry, PR news, Special Events No Comment yet

They say a glass of wine a day keeps doctor away. Although at Vintage Hollywood, there was probably more than just one glass… 

On June 9, Vintage Hollywood raised more than $200,000 at its annual food and wine tasting event, benefiting  The People Concern, one of LA’s largest nonprofits fighting homelessness.

The fundraiser could not have come at a better time, as LAHSA just released the homeless count report. For the first time in four years, homelessness decreased. These kinds of events and support are what help organizations like The People Concern continue the fight against homelessness.

The event featured the trendiest California wineries and restaurants. Celebrities including Nichelle Nichols, David Arquette, Christina McLarty, Teri Hatcher and more came out to celebrate The People Concern’s 15-year community partnership with the Junior League of Los Angeles.

Stanley Black and Family hosted the unique and memorable event, including more than 30 of California’s most popular wineries and restaurants. Winemakers and proprietors poured their own wines on site, allowing guests to sip on a glass with the brains behind the bottles. In addition to the delicious wine and fare, there was live entertainment and a digital silent auction.

“We are grateful the Vintage Hollywood Foundation believes in the work we do so much that they chose us as the benefactor for this incredible event,” said John Maceri, executive director of The People Concern.


Photos by Tiffany Rose

About The People Concern

One of Los Angeles County’s largest social services agencies, The People Concern is working to end homelessness through its proven approach that focuses on housing first with wraparound services. The People Concern provides a fully integrated system of care – including outreach, housing services, mental and medical health care, substance abuse services, life skills, and wellness programs – tailored to the unique needs of homeless individuals and victims of domestic violence. Ninety-five percent of those in housing supported with wraparound retention services will never be homeless again. This innovative evidence-based model has been proven in communities throughout Los Angeles County and recognized and replicated across the country.

About Vintage Hollywood Foundation

The Vintage Hollywood foundation was formed to raise funds to support charitable organizations, both large and small, that work to promote the health and well-being of Southern California’s diverse community. Since 2002, the Vintage Hollywood event has raised more than $3,500,000 to benefit organizations including Children’s Action Network, JDRF, Save the Children, United Friends of Children, OPCC and The People Concern.

The People Concern Hosts Celebrating Change Gala

May 1st, 2018 Posted by client news, Food and Drink, General, nonprofit, PR Industry, PR news, Public Relations No Comment yet
Diane Keaton attends The People Concern’s Celebrating Change Gala at Casa Vertigo on April 29, 2018 in Los Angeles, California.

Lee and London is very excited to announce that The People Concern hosted the Inaugural “Celebrating Change” gala! The People Concern is a nonprofit organization striving to end homelessness in Los Angeles. All money raised at the gala will go directly toward helping the homeless in Los Angeles by providing services like mental health care, housing services, domestic violence services, life skills, income assistance, medical care and outreach.

The “Celebrating Change” gala took place on April 29 at Casa Vertigo in downtown Los Angeles. The gala celebrated more than 55 years of life-saving work and had the attendance and support of several celebrities including David Arquette, Greg Germann, Marcia Cross, Seth Green, Kymberly Marciano-Strauss and Annabeth Gish. Cocktails, hors d’oeuvres, and a sit down three-course dinner were provided and KTLA’s Sam Rubin even made an appearance with live entertainment.

The People Concern Executive Director John Maceri honored Steven K. Jones and made a special presentation in memory of William Keck, Jr. and the impact he made on not only The People Concern but also on the Los Angeles community.

Congratulations to The People Concern for the money they raised and their amazing efforts in helping the homeless in Los Angeles.

San Diego Jewish BookFest Takes You Outside the Book

March 19th, 2018 Posted by client news, General, PR news, Public Relations No Comment yet

The San Diego Center for Jewish Culture has announced the lineup for its 23rd Annual San Diego Jewish BookFest! From a super cool “speed dating with book authors” event to a brunch with the “Queen of American Jewish Cooking” Joan Nathan, to a “Civil Debate: The Future of on Israel’s Soul” with JJ Goldberg and Jonathan S. Tobin, this year’s schedule is packed full of amazing discussions and presentations. Don’t miss out!  Get your tickets today. Check out the full press release below. 

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Design Institute of San Diego Awarded WSCUC Accreditation

March 19th, 2018 Posted by Art, client news, Design, General, PR Industry, PR news, press release, Public Relations No Comment yet

We’re so excited to announce the news that our client, the Design Institute of San Diego, recently won a 6-year accreditation from the Western Association Senior College and University Commission (WSCUC). They now join the roster of prestigious schools to receive WSCUC accreditation including USC, San Diego State and the University of California San Diego. Check out the full press release below.

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Casino Pauma Announces 2018 Entertainment Schedule

January 30th, 2018 Posted by Casino, client news, General, PR news, press release, Special Events No Comment yet

I don’t know what we’re more excited about: Trace Adkins, 38 Special or Thunder from Down Under!  Lucky for us, we may have a connection or two (wink, wink) so we can make it to all of these incredible concerts at Casino Pauma.  Their new Entertainment venue is amazing – state-of-the-art sound and lighting to boot.

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The 18 Top Interior Design Trends for 2018: Velvet is BACK!

December 18th, 2017 Posted by client news, Design, Fashion, General, PR news, press release No Comment yet

<<< Did you hear the news?? VELVET is back!!!  For those of you who are obsessed with the cozy, luxurious fabric – 2018 is off to a great start as velvet is topping lists of  trends for the New Year.  Along with velvet — and bold, rich colors — prepare to see geometric everything: pillows, rugs, wallpaper, and everything in between. I’m also super excited about the return to rich textures, multi-layered spaces and the combining of design styles: French plus a little Country with some Eclectic sprinkled in? Yes please!  And as someone who rearranges her furniture on a monthly basis because I get bored easily, mixing and matching are a necessity for me, regardless of whether it’s en vogue at the moment.

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WildAid Gala Raises Record $2.9 Million

November 12th, 2017 Posted by client news, Food and Drink, Gala/Special Events, General, nonprofit, PR Industry, PR news, press release, Public Relations, Special Events No Comment yet

Actor Josh Duhamel Presented with Wildlife Champion Award Saturday, November 11 at Charity’s Annual Fundraising Gala in Los Angeles

(November 12, 2017 – Beverly Hills, Calif.)WildAid, the global nonprofit organization leading the fight to end the illegal wildlife trade, held its annual fundraising gala, “An Evening With WildAid,” Saturday, November 11 at the Beverly Wilshire Hotel in Los Angeles. WildAid is the only group to focus exclusively on reducing demand for illegal wildlife products through public awareness campaigns. With the simple message “When the Buying Stops, the Killing Can Too,” WildAid works with government, business and media partners as well as celebrities and high profile individuals to advocate consumer change.

With sponsors including the TOMS Animal Initiative, “An Evening With WildAid” brought out celebrities including Josh Duhamel, Bo Derek, Maggie Q, Dylan McDermott, John Corbett, Cassidy Freeman, Tricia Helfer, Donna D’Errico, Kristin Bauer, Thomas Gibson, Jonathan Tucker, Violett Beane, Laura Linda Bradley, Olesya Rulin, Jackie Siegal, Jeb Corliss, Ikumi Yoshimatsu, Alvester Martin and many more. Grammy award winning producer David Foster provided the musical entertainment with special guest performances by Katharine McPhee, Pia Toscano, Brenna Whitaker, Nathan Granner and Rogelio Douglas, Jr.

“We had an amazing night beyond our expectations in raising funds to power forward our campaigns,” said WildAid CEO Peter Knights.

Entertainment Tonight correspondent Keltie Knight presented actor Josh Duhamel with the 2017 Wildlife Champion Award.

Duhamel has been an advocate for WildAid filming several public service announcements for the organization and using his celebrity status on social media to engage new audiences and to spread awareness of the illegal wildlife trade and its detrimental effects on endangered species worldwide.

“An Evening With WildAid” featured a cocktail and hors d’oeuvres reception with silent auction. Guests enjoyed a three-course dinner by James Beard award-winning chef Tracey Des Jardins, owner of San Francisco’s famed Jardinière, and Mary Sue Milliken, co-chef/owner of the popular, critically acclaimed Border Grill restaurants.

A highlight of the gala was WildAid CEO Peter Knights’ introduction of the organization’s new programs to protect endangered species and marine habitats. Knights also shared campaigns featuring WildAid’s portfolio of celebrity ambassadors, which includes Josh Duhamel, Lupita Nyong’o, Yao Ming, Jackie Chan, HRH Prince William, Leonardo DiCaprio, Maggie Q, the cast of the Walking Dead and many others.

WildAid produces impactful, compelling public service announcements that are Hollywood quality and distributes them to millions of viewers a week through pro bono media placement. WildAid’s campaigns have contributed to an 80% reduction in shark fin imports to China, a ban on ivory sales in China, and a 50% drop in the price of rhino horn in China and Vietnam.

About TOMS Animal Initiative

The TOMS Animal Initiative (TOMS) and WildAid joined forces early this year to launch a limited-edition footwear collection that supported WildAid’s conservation programs dedicated to the giant panda. Created by Heather Mycoskie, the TOMS Animal Initiative partners with nonprofit animal conservation organizations to raise awareness and support for global animal protection.

About WildAid

For photographs, video footage or to interview a WildAid expert, please contact Brendi Rawlin brendi@leeandlondon.com +1 619 549 3066.
WildAid is a non-profit organization with a mission to end the illegal wildlife trade in our lifetimes. While most wildlife conservation groups focus on protecting animals from poaching, WildAid primarily works to reduce global consumption of wildlife products such as shark fin and elephant ivory by persuading consumers and providing comprehensive marine enforcement. Recent WildAid campaigns such as the #JoinTheHerd initiative have brought together millions of people to speak out about the poaching crisis affecting African elephants. With an unrivaled portfolio of celebrity ambassadors – including Prince William and Yao Ming – and global network of media partners, WildAid leverages $289 million in annual pro bono media support with a simple message: When the Buying Stops, the Killing Can Too. For more information, visit WildAid.org and follow us @WildAid.

Art San Diego Thrives at New Del Mar Venue, Announces 2018 Dates

November 10th, 2017 Posted by Art, client news, Design, Food and Drink, General, PR Industry, PR news, press release, Special Events No Comment yet

One of the nation’s largest and most respected contemporary art shows, Art San Diego will return to the Del Mar Fairgrounds for its 10th Anniversary Oct. 18–21, 2018

(November 5, 2017 – San Diego) Redwood Media Group, which owns and operates Art San Diego along with five other art shows: Artexpo New York, Artexpo Las Vegas, Spectrum Miami, Red Dot Miami, and Art Santa Fe, announced today that after a successful move to the Wyland Center at Del Mar Fairgrounds, Art San Diego will return Oct. 18–21, 2018.

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Winter Student Internship Program: Now Accepting Applications

September 25th, 2017 Posted by General, Jobs, PR Jobs, PR news No Comment yet

Applications are now being accepted for Winter 2018 Student Internships.  Requirements:

  • Must be a current college student studying PR, Communications or Journalism
  • Must receive course credit for the internship
  • Must work total of 60 hours to complete internship requirements

Chloe Janda Joins the Lee and London Team

September 25th, 2017 Posted by General, Jobs, PR Industry, PR Jobs, PR news, Public Relations No Comment yet

We’re excited to welcome Chloe Janda to the team as PR Coordinator. Chloe previously served as PR Manager for San Diego Pride. She graduated from California Polytechnic State University with a degree in journalism.   Her hobbies are yoga, bodysurfing, hiking, playing with her dog, Doodle, and photography.  Fun Fact: Chloe was MVP of her college water polo team!

Send her a note to welcome her to the team! chloe@leeandlondon.com

Art San Diego Moves to Del Mar: Show Slated for Sept. 28-Oct 1

July 24th, 2017 Posted by Art, client news, Design, General, PR news, press release, Public Relations, Special Events No Comment yet

Largest Contemporary Art Show in San Diego Moves to Del Mar Fairgrounds; 15,000 Expected over Four Days of Exhibitions, Special Events and Art Talks

2017 SHOW HOURS
First Preview (UBS & Collectors Club/Invitation Only): Thursday, Sept. 28 from 5 – 7 p.m.
*Special Press-only preview Thursday, Sept. 28 from 4 – 5 p.m.
Opening Night Preview Party:  Thursday, Sept. 28 from 7 – 9 p.m.
Public Show Hours:
Friday, Sept. 29: Noon to 8 p.m.
Saturday, Sept. 30: Noon to 8 p.m.
Sunday, Oct. 1: Noon – 5 p.m.

(July 24, 2017 – San Diego, Calif.) Redwood Media Group announces the return of Art San Diego, the largest contemporary art show in San Diego, for a four-day run Sept. 28 – Oct. 1, 2017.  With Presenting Sponsor UBS Financial Services, the annual event draws 15,000 attendees. Held for the last eight years in Balboa Park, this year’s show moves to a larger venue, the scenic Wyland Center at the Del Mar Fairgrounds.

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WildAid Gala Aims to Raise More than $1.5 Million to Protect Endangered Species and Marine Habitats

July 19th, 2017 Posted by client news, Gala/Special Events, General, nonprofit, PR Industry, PR news, Social Media No Comment yet

Actor Josh Duhamel to receive 2017 Wildlife Champion Award

WildAid, the global nonprofit organization leading the fight to end the illegal wildlife trade, announced its annual fundraising gala, “An Evening with WildAid,” will take place November 11 at the Beverly Wilshire Hotel in Beverly Hills. WildAid is the only group to focus exclusively on reducing demand for illegal wildlife products through public awareness campaigns. With the simple message “When the Buying Stops, the Killing Can Too,” WildAid works with government, business and media partners as well as celebrities and high profile individuals to advocate consumer change.

Josh Duhamel is this year’s Wildlife Champion and will be honored at the gala

With sponsors including the TOMS Animal Initiative, Guthy Renker and EFJ Philanthropies, “An Evening with WildAid” will bring out Hollywood’s A-List, including film star Josh Duhamel who will be on hand to receive the 2017 Wildlife Champion Award. Duhamel has been an advocate for WildAid, filming several PSAs for the organization and using his celebrity status on social media to engage new audiences and to spread awareness of the illegal wildlife trade and its detrimental effects on endangered species worldwide.

Confirmed celebrity guests include: Josh Duhamel, Bo Derek, John Corbett, Maggie Q, Dylan McDermott, Johnathan Tucker, Taylor Kitsch, Eva La Rue, David Foster, Russell James and many more.

Seized illegal wildlife items

The “Evening with WildAid” gala will feature a cocktail and hors d’oeuvres reception with silent auction and cultural performances. Guests will enjoy a three-course dinner by James Beard award-winning chef Tracey Des Jardins, owner of San Francisco’s famed Jardinière, and Mary Sue Milliken, co-chef/owner of the popular, critically acclaimed Border Grill restaurants.

WildAid ambassador Yao Ming

A highlight of the Gala is WildAid CEO Peter Knights’ introduction of the organization’s new programs to protect endangered species and marine habitats, including recent work by WildAid’s portfolio of celebrity ambassadors including Josh Duhamel, Lupita Nyong’o, Yao Ming, Jackie Chan, HRH Prince William, Leonardo DiCaprio, Maggie Q, the cast of The Walking Dead and many others.

WildAid produces impactful, compelling public service announcements that are Hollywood quality for a fraction of the cost, and distributes them to millions of viewers a week through extensive pro bono and earned media placement. In recent years, shark fin imports to China have gone down by 80%, ivory and rhino horn prices have plummeted by more than 50% in China and Vietnam, and China has agreed to close its ivory market by the end of 2017.

About TOMS Animal Initiative

The TOMS Animal Initiative (TOMS) and WildAid joined forces early this year to launch a limited-edition footwear collection that supported WildAid’s conservation programs dedicated to the giant panda. Created by Heather Mycoskie, the TOMS Animal Initiative partners with nonprofit animal conservation organizations to raise awareness and support for global animal protection.

About WildAid

Buying Stops, the Killing Can Too. For more information, visit WildAid.org and follow us @WildAid.
WildAid is a non-profit organization with a mission to end the illegal wildlife trade in our lifetimes. While most wildlife conservation groups focus on protecting animals from poaching, WildAid primarily works to reduce global consumption of wildlife products such as shark fin and elephant ivory by persuading consumers and providing comprehensive marine enforcement. Recent WildAid campaigns such as the #JoinTheHerd initiative have brought together millions of people to speak out about the poaching crisis affecting African elephants. With an unrivaled portfolio of celebrity ambassadors – including Prince William and Yao Ming – and global network of media partners, WildAid leverages $289 million in annual pro bono media support with a simple message: When the

For photographs, video footage or to interview a WildAid expert, please contact Brendi Rawlin brendi@leeandlondon.com +1 619 549 3066.

Client JDR in Summer Issue of Cottages & Bungalows

May 10th, 2017 Posted by client news, Design, Media Hit, PR news, Public Relations No Comment yet

Client Jackson Design & Remodeling is featured in the June/July issue of Cottages & Bungalows Magazine – available now on newsstands nationwide!  The article is called “Mission: Dream Kitchen” and highlights a gorgeous Rustic kitchen remodel in San Diego.  Check out the article HERE!

5 Easy Tips for Writing Better Press Release Headlines

May 2nd, 2017 Posted by General, PR Industry, PR news, press release, Public Relations No Comment yet

In this edition of PR Tips for Pros, we give 5 easy tips to help you write better press release headlines. 

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Client Jackson Design Featured in Cottage White Summer Issue

March 28th, 2017 Posted by client news, Design, General, Media Hit, PR news, Public Relations No Comment yet

Check out a beautiful La Jolla, California kitchen remodel by client Jackson Design & Remodeling in the summer issue of Cottage White magazine. This gorgeous colonial coastal kitchen was  designed by Tatiana Machado-Rosas and can be seen HERE on page 20.

Check out a beautiful La Jolla, California kitchen remodel by client Jackson Design & Remodeling in the summer issue of Cottage White magazine. This gorgeous colonial coastal kitchen was  designed by Tatiana Machado-Rosas and can be seen HERE on page 20.

World Skateboarding Federation Donates Decks to South African Youth

March 2nd, 2017 Posted by Action Sports, client news, General, PR news, Public Relations, skateboarding No Comment yet

Client World Skateboarding Federation began it’s 2017 Africa Skate Project program in South Africa this week, which reaches out to kids in poor areas to offer free skate clinics and mentoring. In addition, WSF gave away complete decks to the kids in attendance. Over the next few months over 100 decks will be given to kids at ASP stops across South Africa.

Skateboarding has been shown to keep kids off the street and away from crime.  It develops positive traits including perseverance and creativity. The South African government has been active in seeking to expand the opportunities to expose kids to skateboarding.

The largest success story to demonstrate this concept is the Kumba Skate Plaza in Kimberley which was built to house the World Skateboarding Championships and then to serve as a year-round free public skate park. Studies by researchers at area universities as to the skate park’s impact have been overwhelmingly positive.  To keep up to date with WSF news and activities, follow them on Twitter and Facebook.

New Client Alert: LLPR Welcomes Nonprofit Boys & Girls Clubs of San Dieguito

December 1st, 2016 Posted by client news, General, nonprofit, PR news, Public Relations No Comment yet

We are excited to announce that San Diego nonprofit Boys & Girls Clubs of San Dieguito has tapped Lee and London for PR support in 2017. After the success of LLPR’s initial engagement with BGC San Dieguito to help promote its annual “Youth of the Year” Awards in August,  the LLPR team was brought on in December to assist the Clubs year-round with PR support. The Boys & Girls Clubs of San Dieguito serves more than 6,100 members in the San Dieguito (North coastal) area and impacts over 10,000 youth across San Diego County every year through six specialty programs and seven Clubhouses throughout Carmel Valley, Del Mar, Encinitas and Solana Beach.

Two National Magazine Photo Shoots This Week!

October 3rd, 2016 Posted by client news, Design, General, Media Hit, PR news, Public Relations No Comment yet

Our team was excited to land two very big hits for our longtime client Jackson Design and Remodeling this week. We got two of their projects in national magazines, one in Cottages & Bungalows and one in Rustic Country Magazine. The staff from the magazines came down to San Diego with their photographer to style and shoot both homes.  The first shoot was for a gorgeous traditional kitchen in La Jolla and the second shoot was a whole home (and barn) in Escondido.

Behind the Scenes on our Escondido Farm photo shoot:

While at the photo shoots, the onsite artistic director teased some of the final photos with a sneak preview on Instagram.  You can see how amazing they look!

Client WSF Announces Construction of New Skatepark in Montreal’s Famed Olympic Park

July 22nd, 2016 Posted by Action Sports, client news, General, PR news, Public Relations, skateboarding No Comment yet

New Skatepark will Host the 2017 Canadian Skateboarding Championships

World Skateboarding Federation and Olympic Park officials announced today a partnership to build a new world class skatepark in Montreal, Canada in Olympic Park, which celebrates its 40th anniversary this year.  The state-of-the-art park is planned to host future national and international skateboarding events, including the 2017 Canadian Skateboarding Championships.

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Lee and London Welcomes New Client Berry Best Chocolate Fest

March 5th, 2016 Posted by client news, Food and Drink, General, PR news, press release, Special Events No Comment yet
BBCF Logo

The Berry Best Chocolate Fest is Coming to Liberty Station March 19

Sample Sensational Chocolates and Shop for Easter: Family Friendly Event Features Chocolate Pie Eating Contest, Cupcake Decorating Station, an Easter Bunny Photo Booth and San Diego’s Tastiest Chocolates

The Berry Best Chocolate Fest comes to Liberty Station on Saturday, March 19 from 11:00 a.m. to 6:00 p.m. 

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Lee and London Tapped for PR and Marketing for San Diego Festival of Beer

March 5th, 2016 Posted by client news, Food and Drink, General, PR news, Public Relations, Social Media, Special Events No Comment yet
2016 SDBeerFest logo_flagcolors_w_stars-01

Lee and London PR is excited to announce it’s expanded role for the San Diego Festival of Beer in 2016. Lee and London will manage the festival website, all marketing and advertising as well as PR and social media. This year, the festival has adopted a political theme as it’s just one month out from the November presidential election.  The fest will feature over 50 local breweries who will serve up 120 varieties of bipartisan brews.

Recapture Lost Customers through Remarketing

March 3rd, 2016 Posted by General, PR news, Public Relations No Comment yet
remarketinggraphics

As you pore over your website’s traffic and advertising analytics, what is your most important metric?

If it’s conversions and sales, then remarketing is a powerful tool to add to your belt.

Remarketing is, very simply, advertising targeted at people who have already visited your website or used your application. Remarketing is often more effective in key metrics such as click-through rate and conversions than standard online display advertising. On a base level this is logical since one is targeting people who have already shown some level of interest in one’s company and/or products. But the statistics also bear this out.

Within remarketing, the targeting can be broad (anyone visiting a site) or narrow (people who viewed an individual product or page) allowing the advertiser options in how they want to grab those lost customers. As an example of wide targeting, one can offer discounts or incentives to lure back first time visitors. And on the narrow side, one can remind the visitor of the product they showed interest in while providing a quick way back to that product. This greatly increases the chances of the sale being made. With these factors as well as being cost effective to begin with, the ROI on remarketing outpaces standard online advertising every time.

There are quite a few advertising platforms out there offering remarketing but Google and Facebook are of course the biggest players with the largest advertising networks by far. The fact that they both have excellent, easy to utilize, tools to accomplish remarketing goals just adds to their advantage over others.

Lee & London Lands Coverage in French Style for Client JDR

January 5th, 2016 Posted by client news, Design, General, Media Hit, PR news, Public Relations No Comment yet

The March issue of French Style Magazine featured a gorgeous French Country kitchen remodeled by client Jackson Design and Remodeling.  The 5-page spread also includes tips for designing a French Country kitchen. Check out the full spread – CLICK HERE.

Dropping in: First-Ever U.S. Skateboarding Championships are under way

June 5th, 2015 Posted by Action Sports, client news, PR Industry, PR news, skateboarding, Special Events No Comment yet

It has been over 20 years since a true national skateboarding contest — one that isn’t invite only — was held in the U.S.

World Skateboarding Grand Prix (WSGP) – the leading global skateboarding events management company — has partnered with leading independent skate shops across the nation. Eleven regional qualifying contests will be held in 11 cities this summer culminating in the first-ever U.S. Skateboarding Championships in Washington, D.C. Saturday, August 29. The total prize purse is $36,000 with $2,000 up for grabs at each regional qualifier.

1. Rhythm Skate Shop — Dallas, TX — June 20 WINNER: TAYLOR BRAY

2. PITCREW Skateboards — Frederick, MD — July 18

3. Hazard County Skate Park — McDonough, GA — July 18

4. Escapist Skate Shop — Kansa City, MO — July 19

5. Pharmacy Skate Shop– Los Angeles, CA — July 20

6. Pharmacy Skate Shop — Las Vegas, NV — July 20

7. Uprise Skateboards — Lake Bluff, IL — July 25

8. Shrunkenheads Skateboards — Sandy, OR — July 25

9. 3rd Lair Skatepark — Golden Valley, MN — July 26

10. KCDC Skate Shop — Brooklyn, NY — August 1

11. Skate Works Skate Shop — San Jose, CA — August 7

12. Washington D.C. — FINALS

The winner from each stop will earn themselves an automatic bid in the finals. The Finals at the nation’s capital will earn the chance to compete against the world’s best skaters, from over 50 countries, in the Skateboarding World Championships. This year’s world championships will be held at the Kimberley Diamond Cup in South Africa, Oct. 7-10.

Find a skate shop near you and be sure to come out. It is going to be an eventful summer and we are psyched to be a part of the madness. We’ll see you out there!

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Lemon Zest & Garlic Fest Chooses Lee and London to Promote Inaugural Foodie Fest

May 5th, 2015 Posted by client news, Food and Drink, General, PR Industry, PR news, Public Relations, Special Events No Comment yet

Hold on to your Taste Buds: Lemon Zest & Garlic Fest is Coming to Downtown’s Waterfront Park July 18 

Ultimate Summer Foodie Festival will Feature Beer Garden, Tasting Competition, Live Entertainment and Fun Activities for the Whole Family

(San Diego, CA—May 4, 2015) San Diego has a new foodie fest to get excited about: The inaugural Lemon Zest & Garlic Fest will take place Saturday, July 18, from noon to 5 p.m. at the San Diego Waterfront Park in Downtown.

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Skateboarding World Championships Return to South Africa

February 27th, 2015 Posted by Action Sports, client news, General, PR Industry, PR news, Public Relations, skateboarding, Special Events No Comment yet

Skateboarding World Championships Return to South Africa Oct. 7-10  

For the first time, top finishers of international and U.S. contests, including Dew Tour, X Games, U.S. Skateboarding Championships and Street League, to earn spots in World Championships

(Sacramento, Calif. – February 24, 2015) – World Skateboarding Grand Prix (WSGP) announced today that Kimberley, South Africa will once again host the Skateboarding World Championships, October 7-10, 2015. Thirty-eight countries and 250 skateboarders competed at last year’s event where Brazilian Kelvin Hoeffler beat some of the top names in skateboarding including Nyjah Huston, Tommy Fynn and Louie Lopez, to claim the world champion street title and a piece of skateboarding’s largest prize purse: $500,000.

This year’s Skateboarding World Championships are expected to draw the largest international field of any skate contest in history, with skaters from at least 50 countries expected to compete in five world championship events, including the Women’s Street Championships, Vert Championships, Big Air Championships, Rider Cup Team Championships and Men’s Street Championships.

This year for the first time, the Skateboarding World Championships will extend invitations to the top finishers of notable international contests like the Mystic Cup, Copenhagen Pro, the Turkish Skateboarding Championships, Bryggeriet Malmo and others around the world. Top finishers from U.S. contests, including X Games, Dew Tour, U.S. Skateboarding Championships and Street League, will also earn spots in the Skateboarding World Championships.

Photo Sam Clark

The 2015 Skateboarding World Championships will be held at the Kimberley Diamond Cup presented by Kumba Iron Ore, which runs from Wednesday, October 7 – Saturday, October 10 in Kimberley, South Africa. The vert and street contests are held at the permanent, state-of-the-art Kumba Skate Plaza that was built for the contests and subsequently donated to the community. The Plaza saw more than 14,000 visitors in 2014, not including the over 20,000 who attended last year’s five-day Kimberley Diamond Cup and Skateboarding World Championship events.

The World Skateboarding Federation (WSF) has sanctioned the World Skateboarding Championships and will provide financial assistance to help pay for travel expenses for skaters in countries without government, corporate or federation support.

In the U.S., it’s typically the sponsors who pay for the skateboarders to travel, but in the rest of the world it doesn’t work that way, according to Tim McFerran, CEO of World Skateboarding Grand Prix, who is also on the board of the newly created World Skateboarding Federation.

“It became evident to us last year that there is a lack of organization, funding and resources in many countries in getting their top skateboarders to international events,” McFerran said. “We are still in the beginning stages of developing a worldwide contest circuit that feeds into one final, year-end cumulative contest, the Skateboarding World Championships, and we have made amazing progress and received worldwide support for what we are trying to do. In addition to the international, country, regional and the invite-only U.S. contests, we anticipate that we will have at least 50 countries represented in the Skateboarding World Championships in South Africa this year. If you’re a top skater in your country then you deserve to be in the world championships, and with the support of the World Skateboarding Federation we will ensure you are able to get to South Africa to represent your country.”

Turkish skateboarder Cenk Kulioglu was one of 35 international skaters who received financial assistance for travel expenses from the World Skateboarding Federation in order to compete in last year’s Skateboarding World Championships.

“I was chosen from Turkey, to go to South Africa to participate in the Kimberley Diamond Cup in 2014. It was the most amazing experience I have ever had,” said Kulioglu. WSGP puts on the biggest contests in the world and has the biggest prize purse. The format is the best and most exciting in skateboarding. When I got there I realized how professional a skateboard contest can be. Everything was perfect. It was always my childhood dream to take part in a contest this big. To be part of the Skateboarding World Championships and to have it broadcasted around the world was a dream come true. I’d like to say thanks to World Skateboarding Federation for making it possible for me to be there!”

In addition to providing funding for top skaters to get to major events like the Skateboarding World Championships, WSF is also committed to providing leadership and direction, to link up with and establish national skateboarding federations and assist with building quality skate parks around the world.

For more information on the Skateboarding World Championships at the Kimberley Diamond Cup visitwww.worldskateboardinginternational.com and www.kimberleydiamondcup.com.  For information on the World Skateboarding Federation visit www.worldskateboardingfederation.org.

About World Skateboarding Grand Prix (WSGP)

World Skateboarding Grand Prix is the global leader in skateboarding event management. WSGP hosts world-class skateboarding events globally with a commitment to help stimulate local economies through tourism and support youth development, especially those in underserved or impoverished communities. For the latest news and information on the 2015 Skateboarding World Championships at the Kimberley Diamond Cup as well as other upcoming World Skateboarding Grand Prix events, including the U.S. Skateboarding Championships and the Turkish Skateboarding Championships, visitwww.worldskateboarding.com or check out our corporate site at www.worldskateboardinginternational.com.

About World Skateboarding Federation (WSF)

World Skateboarding Federation is the leader in providing skateboarders around the world with funds to help pay for travel expenses to attend international contests. WSF actively donates skateboards to youth in poverty stricken areas and supports worthwhile skateboarding organizations like Skateistan in South Africa. WSF is currently working with a number of countries, providing leadership and expertise, to help them form national federations. The mission of the World Skateboarding Federation is to promote skateboarding around the world; to grow and connect relevant skateboarders, organizations, brands and manufacturers for the further expansion of skateboarding; to assist in building quality skateparks; to provide financial assistance to top skateboarders to attend international skateboarding contests; to create a centralized judging and scoring system; and to provide a platform to create national, regional and local contests. World Skateboarding Federation is a USA incorporated nonprofit 501-c-3 organization. For more information visit www.worldskateboardingfederation.org.

Introducing Sikk Shades®: The New Standard in Performance Eyewear

February 27th, 2015 Posted by Action Sports, client news, Fashion, General, PR Industry, PR news, Public Relations No Comment yet

Introducing Sikk Shades®: The New Standard in Performance Eyewear

Flash Electric™ Lens Technology Outperforms Polarized, Gives Athletes Clearer Vision and Better Depth Perception; Perfectly Balanced Frame Offers Better Fit and Embedded Non-Slip Nose Grip for All Day Wear

(Houston, TX—February 26, 2015) Sikk Shades® – a new line of performance eyewear for the action sports market – officially launches today. Developed by former Pro BMX Rider Eddie Bauer Jr., along with some of the industry’s top eyewear designers, Sikk Shades’ flagship frames, the Huckleberry and Qualifier (starting at $119.99) are now available online and in select retailers nationwide. Created specifically for athletes, and designed to withstand harsh weather and extreme conditions, Sikk Shades offer clearer vision and better depth perception than traditional polarized glasses, as well as a better fit and a non-slip, embedded nose grip for all-day wear and comfort.

Sikk Shades’® lenses utilize Flash Electric™ technology, which blocks short-wave light –  the harmful light that leads to eye damage –  and allows ample amounts of long-wave light in. This allows the wearer to avoid the distortion and depth perception issues common in most polarized lenses, while providing clear and unobstructed vision, a huge advantage if you’re on the track or hitting the slopes.

Each pair of Sikk Shades® features a non-slip nose grip embedded into the frame, keeping the glasses securely in place while athletes sweat, experience extreme weather and manage harsh terrain. The durable frames are made by one of Italy’s most respected, independent eyewear manufacturers and are perfectly balanced and weighted to fit better, without the painful pressure points behind the ear – allowing for all day wear and comfort.

“As a former pro BMX/Motorcross racer, I was frustrated by the polarized sunglasses I was wearing constantly distorting my vision, giving off that weird prism effect and causing depth perception issues – something that’s particularly problematic when you’re skating, snowboarding, riding motocross or BMX,” said Eddie Bauer Jr., founder and CEO of Sikk Shades®.  “I started doing research to find an alternative to polarized lenses and found Flash Electric™ technology was the perfect solution. It outperforms polarized in virtually every aspect, providing superior vision while also letting in fewer damaging UV rays. From there, we developed the perfectly weighted and balanced frames, which eliminate the pressure points behind the ears and offer a very comfortable fit. We also embedded the nose grip right into the frame. We’ve had the glasses tested by our friends and colleagues in the industry and they’ve received incredible reviews. We’re excited to launch what we believe will be the new standard in performance eyewear for the action sports industry.”

Sikk Shades® has assembled an impressive roster of up-and-coming athletes from skate, surf, snow, BMX and motocross to test its flagship frames and to serve as brand ambassadors, including:

Surf: Paul Pluey, Vanina Walsh

Skate: Daniel Cuervo, Jose Cheese Chevalo

Snow: Ian Kuhn, Phil Smage, Jason Lozzi, Aaron Lozzi and Brandon Heitzenrater

Olympians: Lucas Mata (Australian bobsled team) and Mirela Rahneva (Olympian skeleton racer for Team Canada)

Motocross: Craig Robertson, Austin Politelli and Dylan French

BMX: Justin Carson (5-time Colorado State Champion)

Auto: Austin Ford and Kyle Keenan

To learn more about the Sikk Shades® Team, visit www.SikkShades.com.

About Sikk Shades®

Sikk Shades® is the new standard in performance eyewear for active lifestyles. After three years of research and development, Sikk Shades’ flagship frames, Huckleberry and Qualifier, offer action sports enthusiasts a fresh look while outperforming traditional polarized lenses. Founded by Eddie Bauer Jr. and tested by up-and-coming amateur and professional athletes, Sikk Shades utilize Flash Electric™ technology, which blocks harmful UV rays while avoiding the distortion and depth perception issues common in most polarized lenses. The perfectly balanced, Italian-made frames eliminate pressure points behind the ears for a better fit and all day wear and comfort. The non-slip nose grip is embedded right into the frame, keeping glasses firmly in place even in harsh conditions. For more information, visit www.sikkshades.com or follow the brand on Facebook,Twitter and Instagram.

Global Skateboarding Summit in Istanbul

February 20th, 2015 Posted by Action Sports, client news, General, PR Industry, PR news, press release, Public Relations, skateboarding, Special Events No Comment yet

L&L Client World Skateboarding Federation Announces Global Skateboarding Summit  May 22-24
Early Registration Now Open through Feb. 28

 (Istanbul, Turkey – February 12, 2015) — World Skateboarding Federation today announced that registration is now open for the first-ever Global Skateboarding Summit. The three-day summit will be held at the Conrad Hotel in Istanbul, May 22-24, 2015.  Attendees who register before Feb. 28 will receive a 20 percent discount on conference fees. The purpose of the Global Skateboarding Summit is to bring together skateboarders, organizations, groups, federations, and associations, for the first time, in an effort to collaborate, organize and create a meaningful direction for the sport of skateboarding while supporting its athletes.

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Press Release: KDC Announces 2015 Schedule

February 17th, 2015 Posted by Action Sports, client news, General, PR Industry, PR news, press release, Public Relations, skateboarding, Special Events No Comment yet

KIMBERLEY DIAMOND CUP PRESENTED BY KUMBA IRON ORE ANNOUNCES 2015 SCHEDULE

World Skateboarding Grand Prix today released the Kimberley Diamond Cup (KDC) presented by Kumba Iron Ore schedule for 2015. Hosted in partnership with the Northern Cape Provincial Government, the Kimberley Diamond Cup will feature three Grand Slam regional qualifying events and fourteen Skateboarding for Hope community outreach initiatives leading up to skateboarding world championships event in Kimberley in October 2015.

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Boardr Announces New Am Series

November 24th, 2014 Posted by Action Sports, General, PR news, Public Relations, skateboarding, Social Media No Comment yet

Congrats to our friends over at The Boardr on their new am series. Check out Ryan, Rob and Porpe with special guest Austyn Gillette in another hilarious Boardr video.

Cedar Kitchen Designed for Family Time

November 21st, 2014 Posted by client news, Design, General, PR Industry, PR news No Comment yet

Thanksgiving is right around the corner, and families are getting ready to cook holiday favorites and turn their homes into aroma-filled spaces for dining and entertaining.

With four children and a large extended family to entertain, our clients wanted to remodel their kitchen to improve its space and functionality while retaining the cabinlike feeling of the 1972-era San Diego home.

Lee and London Team Member Completes Avengers Half Marathon

November 20th, 2014 Posted by General, PR Industry, PR news, Public Relations, Team News No Comment yet

Lee and London team member Heidi completed the Avengers Half Marathon at Disneyland this past weekend.  It was her third half marathon this year.  Heidi runs all the marathons alongside her dad, Bill, who at age 59 can out run most 20 year olds. Congratulations to Heidi and Bill!

Lee and London Team Member Heidi completed Avengers Half Marathon
We hung Heidi’s medal on her desk lamp while she was at lunch.

WSGP CEO Tim McFerran in Sac Business Journal

November 14th, 2014 Posted by Action Sports, client news, General, PR news, Public Relations, skateboarding No Comment yet

As a former college basketball player who manages global skateboarding events, World Skateboarding Grand Prix CEO Tim McFerran has learned lessons beyond how to get comfortable on an international flight when you’re nearly 7 feet tall. Read More…

I got bit by a lion in Africa

November 13th, 2014 Posted by client news, General, PR news, Public Relations, skateboarding, Special Events No Comment yet

Ok, fine, it was a BABY lion…but it still stung pretty good and left an awesome bruise!

So why was I in Africa? I was there with our client World Skateboarding Grand Prix, the leading global skate events management company, which runs the Skateboarding World Championships that were held in 2014 at the Kimberley Diamond Cup in the former diamond-mining town of Kimberley, South Africa (Phew! That was a long sentence…)

It was my third visit to South Africa, but it was the first time I was able to visit the townships and interact with the local kids at the skate clinics we hosted. It was an incredible experience to witness how something as simple as a board with four wheels can positively affect so many lives. World Skateboarding added a women’s event to the championships this year and some of the top female skateboarders –Elissa Steamer, Lacey Baker, Alexis Sablone, Kat Williams, Marisa Dal Santo and Alana Smith — visited two townships outside Kimberley  to give skate clinics to the local kids.  Hundreds of kids flocked to the dirt lot where we set up a makeshift skate park and it was incredible to see how many young girls quickly jumped on the boards and showed no fear.

For the first time, 37 countries had skaters represented in the world championships and I got the chance to meet some of the best from around the world:  Nassim Guammaz from the Netherlands, Tommy Fynn from Australia, Tom Knox from the UK, and of course Nyjah Huston from the US (I actually met Nyjah for the first time back in 2009 at the Maloof Money Cup in Orange County when he was 14 years old and had long dreadlocks — I’ll never forget him tearing up when he placed second to Chris Cole after coming back from behind and ending the contest with a PERFECT run. He has come a long, long way since then) — there were so many rad skaters there that you don’t see every day.  And superstar rapper/mogul Lil Jon was on hand to perform at the closing night concert, featuring the biggest bands from South Africa and an incredible fireworks show. It was hands-down the best skate contest I’ve personally ever seen. We’re really excited to have such an incredible client in World Skateboarding Grand Prix, and we admire their commitment to make a difference in the lives of youth around the world. We can’t wait for 2015 — we’ve got some exciting announcements we’ll be making soon, so stay tuned!!!!!

Check out the photo gallery below to see some photos from the trip.


The culprit. I named him “Bitey.”

Facebook Just Killed Like-Gating

November 4th, 2014 Posted by General, PR Industry, PR news, Public Relations, Social Media No Comment yet
enter-to-win-like-our-page[1]

Well, it was fun while it lasted… But as of November 5, 2014, Facebook is banning the much-loved practice of “like-gating.”  No more forcing people to “like” your page to win a prize pack.  Now they’ll just have to like you because of your winning personality (also your awesome customer service and great products).

So what CAN you require users to do in order to enter a contest. Here are a few ideas:

1) You can have them subscribe to your blog.  You don’t have a blog?  Maybe now is a good time to think about whether it makes sense for your brand. While it takes great content that is interesting to your audience and goes beyond your product offerings and pure marketing messaging, it can be a very effective communications channel. Other great reasons to have a blog is to utilize as a means to reach your customers in times of crisis and also to enhance your visibility on search engines which are constantly crawling for new content.

2) You can still “Like-gate” on other sites, including Twitter, Pinterest and Instagram.

3)  Ask for an e-mail address to build your customer database.  Whether for newsletters, new product announcements, upcoming events or partner offers, it’s important that companies build a customer database.

Wanna learn more? E-mail us at info@leeandlondon.com and ask for a social media consultation.

Brazilian Kelvin Hoefler Edges Out Australian Tommy Fynn to Win World Skateboarding Championships at Kimberley Diamond Cup

October 5th, 2014 Posted by Action Sports, client news, General, PR news, press release, Public Relations, skateboarding, Special Events No Comment yet

(Kimberley, South Africa – October 5, 2014) – The 2014 Skateboarding World Championships at the Kimberley Diamond Cup concluded today in dramatic fashion. It was an all-out battle in the Street Championship Semi Finals with Nyjah Huston upset in the first round by the Netherlands’ Nassim Guammaz. Guammaz lost to Brazilian Kevin Hoefler in the third round. Hoefler would go on to battle with Australian Tommy Fynn in the Finals, just edging him out for the world title and $100,000 top prize. Read more…

Catch All the Action From the Skateboarding World Championships at the Kimberley Diamond Cup in South Africa LIVE Webcast Oct 4-5

October 2nd, 2014 Posted by Action Sports, client news, General, PR news, press release, skateboarding, Special Events No Comment yet

(Sacramento, CA- October 02, 2014) – World Skateboarding Grand Prix — the leading international skateboarding events management company — today announced the Skateboarding World Championships at the Kimberley Diamond Cup, presented by Kumba Iron Ore, will be webcast LIVE online at www.KimberleyDiamondCup.com Saturday and Sunday, Oct. 4 and 5. The event will also be broadcast live on Supersport, South Africa’s premier television network for sports coverage. Read more…

2014 Skateboarding World Championships Return to Kimberley, South Africa

September 25th, 2014 Posted by Action Sports, client news, General, PR news, press release, skateboarding, Special Events No Comment yet

(Sacramento, Calif. – Sept. 25, 2014) – World Skateboarding Grand Prix – the leading international skateboarding event management company — today announced the street lineup for the 2014 Skateboarding World Championships at the Kimberley Diamond Cup Presented by Kumba Iron Ore. Read more…

Elliptigo in SDBJ

July 18th, 2014 Posted by client news, General, PR Industry, PR news, Public Relations No Comment yet

 ELLIPTIGO IN SDBJ

And here’s another recent hit for client elliptiGO on the front page of the San Diego Business Journal!

Making Small Spaces Beautiful

July 15th, 2014 Posted by client news, Design, General, PR Industry, PR news, Public Relations No Comment yet

Earlier this year at the National Kitchen & Bath Association Awards in Las Vegas, San Diego’s Sol Quintana Wagoner took home the prize for the country’s “Best Bath.” Read more… 

From ‘Man Cave’ to Family Fun

July 12th, 2014 Posted by client news, Design, General, PR Industry, PR news, Public Relations No Comment yet

When most people think of a “man cave,” they imagine a space set apart from the central living area in the home, with traditionally very masculine décor and entertainment elements like projection televisions, leather recliner seating and built-in kegerators. Read more…

Rider Cup New York Kicks Off July 12

July 11th, 2014 Posted by Action Sports, client news, General, PR Industry, PR news, press release, Public Relations, skateboarding, Special Events No Comment yet
world-skateboarding-rider-cup-new-york

The World Skateboarding Rider Cup New York begins this weekend with the first contest kicking off Saturday, July 12 at noon at the Lower East Side (L.E.S.) Skatepark in Manhattan. The Rider Cup Team Championships run for six consecutive Saturdays, stopping in each of NYC’s five boroughs: Manhattan, Bronx, Brooklyn, Queens and Staten Island. Local skateboarders form crews of four to represent their boroughs and compete in a jam style contest for a shot at a $10,000 cash prize plus airfare and accommodations to South Africa to compete in the World Skateboarding Rider Cup world championships during the 2014 Kimberley Diamond Cup.

Individual team members compete in one section of the skatepark and are judged head-to-head based on the number of tricks landed, difficulty of tricks and overall impression. The winning team from each borough will receive a $2,000 cash prize and advance to the finals where the top 12 teams will compete at L.E.S. Skatepark in Manhattan on August 16, for the $10,000 first place cash prize.

“This event is something we’ve wanted to do for a long time; it’s an exciting new type of contest for the skateboarding industry,” said Tim McFerran, president of World Skateboarding Grand Prix. “While skateboarding is generally perceived as an individual event, when you add a team element where you’re representing your town and competing against other great skaters from different towns, it brings a whole new level of excitement. At the World Championships in South Africa this year, the Rider Cup contest will add a whole new dimension as teams from several countries will represent their hometowns to be crowned world champion. We look forward to growing this event and bringing it to countries around the world.”

The 2014 WSRC Team Championships NYC competition schedule is as follows. All contests begin at noon:

1. Saturday, July 12, 2014: Manhattan Qualifier at L.E.S. Skatepark

2. Saturday, July 19, 2014: Bronx Qualifier at River Ave Stakepark

3. Saturday, July 26, 2014: Brooklyn Qualifier at McCarren Skatepark

4. Saturday, August 2, 2014: Queens Qualifier at Astoria Skatepark

5. Saturday, August 9, 2014: Staten Island Qualifier at 5050 Skatepark

6. Saturday, August 16, 2014: NYC Final at L.E.S. Skatepark

For the latest news and information on World Skateboarding’s Rider Cup Team Championships as well as other upcoming WSGP events, visitwww.worldskateboarding.com/ridercup/ and follow us on Facebook. For more information on the Kimberley Diamond Cup World Skateboarding Championships visitwww.kimberleydiamondcup.com or follow KDC on Twitter and Facebook.

About World Skateboarding World Skateboarding Grand Prix (WSGP) is a skateboarding event management company based in Sacramento, California. WSGP is the global leader in skate contests, hosting world-class skateboarding events globally with a commitment to social responsibility. WSGP invests heavily in in each country that hosts their contests and helps to stimulate local economies through tourism and by supporting youth development, especially those in underserved or impoverished communities. For more information, visit www.worldskateboarding.com .

Gearing up for the 20th Annual San Diego Festival of Beer

July 8th, 2014 Posted by client news, Food and Drink, General, PR Industry, PR news, Public Relations, Special Events No Comment yet

Gearing up for the 20th Annual San Diego Festival of Beer September 19! This year’s 20th Anniversary is at an awesome new location on the downtown bayfront on Broadway Pier and will be bigger and better than ever. You don’t want to miss this event!