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San Diego Pride Parade And Festival Breaks Attendance Records With The Help Of Lee And London’s PR Expertise

July 22nd, 2019 Posted by Gala/Special Events, General, Media Hit, nonprofit, Public Relations, Special Events No Comment yet

SD Pride Parade Hosted Over 275 Contingents, 300,000 spectators and sold a record-breaking number of festival tickets.

Lee and London was honored to volunteer our time and PR experience for the 46th annual San Diego Pride, led by our own Chloe Janda!

We’ve been implementing strategic PR tactics all year for the parade and festival, including earning coverage across hundreds of media platforms and creating social media posts about the 5K. Thanks to the awesome PR and impressive marketing team, Pride broke attendance records for the entire weekend. Yeah, you heard that right, we broke records! For the first time in 46 years of SD Pride the festival made over ONE MILLION DOLLARS IN TICKET SALE!  

The parade showcased over 275 contingents marching and parade attendees included over 300,000 people flooding the streets from Hillcrest to Balboa Park honoring the Stonewall generation and celebrating their unified LGBTQ+ community. The parade spectators went up 50,000 from 2018! Pride events featured the diversity and achievements of indigenous, black, trans, military, and Latinx folx, highlighting the 50 years of accomplishments of the community and paying tribute to Stonewall’s 50th anniversary. 

Parade-goers hold pride flag on parade morning.

Lee and London Account Manager, Chloe Janda, lead the PR crusade all year long anticipating the week-long surge of SD Pride events. Janda and L&L’s three PR interns, McKenzie Jester, Taelor Ross and Vivianh Huynh planned press conference as well as a morning CBS News 8 live backlot segment and numerous live news interviews.

The live ABC 10 segment

“I can’t think of a better way to gain experience in public relations while supporting the San Diego LGBTQ community,” said McKenzie Jester, PR intern. “We were proud to celebrate and support our LGBTQ+ loved ones and acknowledging that this day is about them, their success, and their ongoing battles.”

Lee and London team meets mayor Kevin Faulconer at SD Pride Press Conference.

The event packed week started on Saturday, July 6 with She Fest, a woman-centered event that celebrates and supports the talents and contributions of women, and ended on the festival main stage singing along to the infectious melodies of the rock icon and pioneer of queer rock music, Melissa Ethridge

“To my LGBTQ fans in San Diego and around the world, I have so much to thank you for. You are proof that we can become the change we wish to see,” said Melissa Ethridge. 

Melissa Etheridge jams on the Pride main-stage.

Sunday’s festivities include entertainment zones, local drag performances, community organizations and free community resources, youth organizations, dance areas, beverage gardens, visual art, vendor booths, educational and art exhibits, cultural presentations, free HIV testing, delicious food, and much more. 

The music festival had over 50,000 attendees enjoying headlining acts King Princess, Mykki Blanco, Greyson Chance and RuPaul Drag Race Queen’s Aquaria, Asia O’Hara and Kim Chi. All proceeds from the festival and parade support San Diego Pride’s LGBTQ-centered philanthropy and year-round education and advocacy programs. The festival was unifying and celebratory for all in attendance. And just when we thought this week could not be more filled with kindness and love, we witnessed a marriage proposal!

Ben Mendoza proposes to Mark Maddox on the festival main-stage.

We know how special San Diego is, but do you? Here’s what makes San Diego and SD Pride stand out among the rest. We are happy to report that San Diego was one of the only major cities across the world without any protests or any major incidents at the parade. Because SD is a city with a large military presence, integrating queer service members into the celebration was a must. At 9 a.m. on the morning of the Parade, 5K and Festival, history was made with a reenlistment ceremony of a trans service member of the Coast Guard, conducted by Major General Beevers in solidarity with the transgender community.  During the parade, a 4 ship, F15 flyover from Cal Guard’s Fresno 144th Fighter Wing- another historic first- was conducted in honor of our transgender service members who bravely serve this country every day. 

Transgender troops march during the parade.

We watched transgender soldiers walk in unison, young children watch drag queens perform wide-eyed in amazement and parents line streets to hug LGBTQ youth to show they are not alone. While this week was long and draining at times, the impact these moments had on us was far more influential than any of us anticipated. It taught us lessons in kindness, work ethic and community unity. Lee and London is beaming with San Diego Pride!

Expertise.com Names Lee and London PR a Top Agency in San Diego

June 13th, 2019 Posted by client news, Gala/Special Events, General, nonprofit No Comment yet

Lee and London PR has got it going on! We’ve been named as one of the 23 Best PR Firms in San Diego by Expertise! Expertise’s goal is to connect people with the best local experts and is designed to recognize the best businesses in the nation. The rankings are based on its five criteria: reputation, credibility, experience, engagement, and professionalism.

Expertise uses its in-house software to extensively research and handpick businesses based on a variety of factors like history of client recommendations, the number of years practicing, responsiveness, quality of work and customer service. It then checks within their industry for licensing, accreditations and awards.

At Lee and London PR, we work closely with our clients to provide top-notch PR services aimed at achieving business growth, awareness and prominence. Since 2013, the L&L PR team has secured client features in the nation’s top publications and assisted in the growth of our client’s success. Our talented team is made up of communication professionals specializing in a variety of industries, from non-profit to celebrity PR.

We want to thank all of our clients for trusting us with their brand and ongoing support! Lee and London Public Relations would not be here without them. We are a team that strongly believes our success comes from the achievements of our clients and are honored and proud to be on this list.

https://www.expertise.com/ca/san-diego/public-relations-firms

WildAid Featured on People.com for Anti-Poaching Campaign Partnership with Black Panther Star Danai Gurira

December 21st, 2018 Posted by client news, Media Hit, nonprofit No Comment yet

When one of the biggest stars in Hollywood teams up with one of the biggest nonprofits fighting the illegal wildlife trade, it’s no surprise People Magazine would love to know the details.
While we don’t play favorites at Lee and London, we do have a very special place in our hearts for our nonprofit clients. WildAid, an international nonprofit fighting the illegal wildlife trade, is an incredible organization that has quite literally saved millions of animals with its poignant and hard-hitting campaigns featuring the world’s most influential people. WildAid’s latest partnership is with Black Panther and The Walking Dead star Danai Gurira. In a PSA featuring footage from Marvel’s Black Panther, Danai speaks on the dire state of the rhino population and encourages everyone to join the fight in saving these majestic creatures.

People.com did a fantastic write-up on the new campaign. Check it out here: https://people.com/pets/black-panther-danai-gurira-anti-poaching-wildaid/.

“We’re still losing our rhinos to ruthless poachers, who kill these beautiful animals, just because people want their horns for carvings, jewelry and curses.”

WildAid Raises $2.4 Million at 2018 “An Evening in China” Gala

November 20th, 2018 Posted by nonprofit, Special Events No Comment yet

An Unforgettable Night Fighting to End the Illegal Wildlife Trade

On Saturday, Nov. 10 I attended WildAid’s annual fundraising gala, “An Evening in China” at the Beverly Wilshire, A Four Seasons Hotel with the Lee and London team.  As an intern, this was my first experience working a red-carpet event and I’m so glad it was for such an amazing cause.

WildAid, the global nonprofit leading the fight to end the illegal wildlife trade, brought out many stars and celebrity ambassadors to the gala. Danai Gurira and Bryce Dallas Howard were honored as this year’s Wildlife Champions for their partnerships and work with WildAid.

Gurira accepted her award and spoke about her childhood in Zimbabwe and her deep appreciation and connection to wildlife.

Other celebrities that came out to the gala in support of WildAid were Josh Duhamel, Michael Cudlitz, Maggie Q, Dylan McDermott, Bo Derek, Eli Roth and more.

The night kicked off with a cocktail reception and silent auction. As guests mingled and drank, stilt performers dressed as wild animals roamed around the auction, posing next to people for photos. One of the silent auction items, the Disco Shark (which even has its own Facebook page) sold for $18,000.

Afterwards, guests took their seats and enjoyed a three-course vegetarian meal prepared by celebrity Master Chef, Martin Yan. A live auction took place later in the evening, where over $1 million was raised. It was inspiring to see so many people generously donate to wild life conservation efforts amidst a tragic time in Los Angeles due to the Woolsey Fires.

The gala ended with some musical fun and entertainment from Grammy Award-winner David Foster. Foster brought out special guests, Pia Toscano and Sheléa, who performed a tribute to Whitney Houston and Celine Dion with some of their biggest hits. Jessi Collins, singer/songwriter, also took the stage with Foster to perform an original Warren song called “I’ll Fight.”

WildAid is the only nonprofit group that focuses exclusively on reducing the demand for illegal wildlife products through public awareness campaigns with various celebrity ambassadors. WildAid’s signature message is “When the buying stops, the killing can too.” Their campaigns have contributed to an 80% reduction in shark fin imports in China, a ban on ivory sales in China and a 50% drop in the price of rhino horn in China and Vietnam.

Our Publicist Chloe Janda is San Diego Pride’s 2018 ‘Volunteer of the Year’

July 21st, 2018 Posted by General, nonprofit, Special Events No Comment yet

On the weekend of July 13, our very own Chloe Janda volunteered her time to run the San Diego LGBT Pride PR campaign for the second year in a row. San Diego Pride is a nonprofit organization that sponsors a weekend long celebration, fostering pride and respect for the lesbian, gay, bisexual and transgender community.

Chloe volunteers her time and PR expertise to this organization and is passionate about social justice. As the PR manager, she helped facilitate dozens of media hits and news coverage for San Diego Pride.

San Diego Pride attracted about 300,000 people this year, increasing the attendance record by 40 percent. The three-day summer party included the San Diego Pride Parade, which is the one of the largest Pride parade in the United States. Other events included a music festival with performances by JoJo an TLC, a 5K run/walk, a rally with inspiration speakers and LGBTQ leaders, and the She Fest, a woman-centered event supporting the contributions of women in the community.

Chloe started volunteering for San Diego Pride in 2015. She minored in ethnic studies at California Polytechnic State University, San Luis Obispo, which sparked her interest in social justice and equality.

When the PR manager position opened at San Diego Pride, she jumped at the opportunity to pair her passion and profession.

“I feel very lucky and privileged to be an ally to the LGBTQ+ community and being able to give back through volunteering my public relation skills,” said Chloe. “San Diego Pride is something I look forward to every year because I am always learning and reveling in the strength and pride of the community.”

With the help of Chloe, San Diego Pride was featured in various media outlets including Advocate, NBC Los Angeles, Thrillist, and Billboard. You can find a complete list of media coverage below.
http://www.sandiegouniontribune.com/lifestyle/people/sd-me-pride-parade-20180714-story.html
https://www.advocate.com/commentary/2018/7/13/persisting-against-all-prejudices-san-diego-and-beyond
https://www.advocate.com/pride/2018/7/16/111-sunny-happy-san-diego-pride-photos
https://www.nbclosangeles.com/news/california/san-diego-weekend-events-204328381.html
https://www.thrillist.com/events/new-york/pride-parade-san-diego-2018
http://www.kpbs.org/news/2018/jul/09/san-diego-pride/
https://www.billboard.com/articles/news/pride/8247619/tlc-san-diego-pride
https://www.thedailybeast.com/how-to-do-pride-the-san-diego-way
https://fox5sandiego.com/2018/07/13/what-to-expect-at-san-diego-pride-parade-weekend/
https://fox5sandiego.com/2018/07/14/san-diego-celebrates-colorful-first-day-of-pride-festival/

WildAid’s Star-Studded Gala to Feature Famed Chef Martin Yan

July 21st, 2018 Posted by Gala/Special Events, nonprofit No Comment yet

The Emmy Award-Winning Master Chef Will Draw Inspiration From “An Evening in China” Theme

WildAid announced Martin Yan, renowned T.V. chef and food writer, will be the celebrity guest chef for its annual gala Nov. 10 at the Beverly Wilshire Hotel. 

Chef Yan will take the lead on curating a four-course vegetarian menu for the 600 guests gathering to raise money toward WildAid’s mission to end the illegal wildlife trade. Chef Yan is best known for hosting his Emmy award-winning PBS-TV cooking show “Yan Can Cook”since 1982.

Every year, WildAid hosts a star-studded gala fundraiser to celebrate progress in protecting endangered species and marine habitats. Tickets and tables for this year’s event “An Evening in China” are now available for purchase. The charitable evening will feature 16-time Grammy-award winner David Foster performing with Tony and Emmy award-winner Kristin Chenoweth as well as performances by The Cirque.

WildAid works with high profile ambassadors including Prince William, Leonardo DiCaprio, Lupita Nyong’o, Bryce Dallas Howard, Richard Branson, Bo Derek, Josh Duhamel, Jackie Chan, Yao Ming and more.
Past Gala Attendees include Josh Duhamel, Ian Somerhalder, Nikki Reed, Yao Ming, Fergie, Chevy Chase, Jared Leto, John Corbett, Bo Derek, Michael Cudlitz, Larry King, Hayden Panettiere and many others.

WildAid Partners with Jurassic World and Bryce Dallas Howard

June 27th, 2018 Posted by client news, General, nonprofit, PR Industry, PR news No Comment yet

WildAid, a wildlife conservation group working to end the illegal wildlife trade and the poaching of elephant ivory, shark fins and rhino horn, has partnered with the filmmakers of Jurassic World, as well as star Bryce Dallas Howard, to produce a PSA campaign helping to save the endangered rhinoceros from extinction.

Shot on location during the production of Jurassic World: Fallen Kingdom, the PSA features Howard alongside the Sinoceratops—one of the incredible new dinosaurs featured in the film.

Although dinosaurs became extinct 65 million years ago, the fate of the rhinoceros is firmly in human hands. While many endangered species are threatened due to loss of habitat to human expansion, African rhinos are solely threatened by demand for their horns for cures and carvings in China and Vietnam. There are fewer than 30,000 individuals of the five surviving rhino species left, and in March, the last male Northern White rhino, Sudan, passed away.

WildAid’s rhino campaign, featuring Jackie Chan, Yao Ming, Li Bingbing, Sir Richard Branson, Prince William, David Beckham, Maggie Q and a host of prominent Asian stars, has helped to raise awareness and reduce demand for rhino horn. In the last three years, the price of rhino horn has fallen from $65,000 a kilo to around $22,000 a kilo.  In Vietnam, rhino horn sales have been banned and awareness about the product has increased over the past few years: A 2016 campaign survey in Vietnam showed that just 23% of respondents believe rhino horn has medicinal effects compared with 69% in 2014, a 67% decline. Only 9.4% of respondents believe rhino horn can cure cancer, down from 34.5% in 2014, a 73% decline.

Watch the video below:

Live Long and Drink Wine

June 11th, 2018 Posted by client news, Gala/Special Events, General, nonprofit, PR Industry, PR news, Special Events No Comment yet

They say a glass of wine a day keeps doctor away. Although at Vintage Hollywood, there was probably more than just one glass… 

On June 9, Vintage Hollywood raised more than $200,000 at its annual food and wine tasting event, benefiting  The People Concern, one of LA’s largest nonprofits fighting homelessness.

The fundraiser could not have come at a better time, as LAHSA just released the homeless count report. For the first time in four years, homelessness decreased. These kinds of events and support are what help organizations like The People Concern continue the fight against homelessness.

The event featured the trendiest California wineries and restaurants. Celebrities including Nichelle Nichols, David Arquette, Christina McLarty, Teri Hatcher and more came out to celebrate The People Concern’s 15-year community partnership with the Junior League of Los Angeles.

Stanley Black and Family hosted the unique and memorable event, including more than 30 of California’s most popular wineries and restaurants. Winemakers and proprietors poured their own wines on site, allowing guests to sip on a glass with the brains behind the bottles. In addition to the delicious wine and fare, there was live entertainment and a digital silent auction.

“We are grateful the Vintage Hollywood Foundation believes in the work we do so much that they chose us as the benefactor for this incredible event,” said John Maceri, executive director of The People Concern.


Photos by Tiffany Rose

About The People Concern

One of Los Angeles County’s largest social services agencies, The People Concern is working to end homelessness through its proven approach that focuses on housing first with wraparound services. The People Concern provides a fully integrated system of care – including outreach, housing services, mental and medical health care, substance abuse services, life skills, and wellness programs – tailored to the unique needs of homeless individuals and victims of domestic violence. Ninety-five percent of those in housing supported with wraparound retention services will never be homeless again. This innovative evidence-based model has been proven in communities throughout Los Angeles County and recognized and replicated across the country.

About Vintage Hollywood Foundation

The Vintage Hollywood foundation was formed to raise funds to support charitable organizations, both large and small, that work to promote the health and well-being of Southern California’s diverse community. Since 2002, the Vintage Hollywood event has raised more than $3,500,000 to benefit organizations including Children’s Action Network, JDRF, Save the Children, United Friends of Children, OPCC and The People Concern.

The People Concern Hosts Celebrating Change Gala

May 1st, 2018 Posted by client news, Food and Drink, General, nonprofit, PR Industry, PR news, Public Relations No Comment yet
Diane Keaton attends The People Concern’s Celebrating Change Gala at Casa Vertigo on April 29, 2018 in Los Angeles, California.

Lee and London is very excited to announce that The People Concern hosted the Inaugural “Celebrating Change” gala! The People Concern is a nonprofit organization striving to end homelessness in Los Angeles. All money raised at the gala will go directly toward helping the homeless in Los Angeles by providing services like mental health care, housing services, domestic violence services, life skills, income assistance, medical care and outreach.

The “Celebrating Change” gala took place on April 29 at Casa Vertigo in downtown Los Angeles. The gala celebrated more than 55 years of life-saving work and had the attendance and support of several celebrities including David Arquette, Greg Germann, Marcia Cross, Seth Green, Kymberly Marciano-Strauss and Annabeth Gish. Cocktails, hors d’oeuvres, and a sit down three-course dinner were provided and KTLA’s Sam Rubin even made an appearance with live entertainment.

The People Concern Executive Director John Maceri honored Steven K. Jones and made a special presentation in memory of William Keck, Jr. and the impact he made on not only The People Concern but also on the Los Angeles community.

Congratulations to The People Concern for the money they raised and their amazing efforts in helping the homeless in Los Angeles.

WildAid Gala Raises Record $2.9 Million

November 12th, 2017 Posted by client news, Food and Drink, Gala/Special Events, General, nonprofit, PR Industry, PR news, press release, Public Relations, Special Events No Comment yet

Actor Josh Duhamel Presented with Wildlife Champion Award Saturday, November 11 at Charity’s Annual Fundraising Gala in Los Angeles

(November 12, 2017 – Beverly Hills, Calif.)WildAid, the global nonprofit organization leading the fight to end the illegal wildlife trade, held its annual fundraising gala, “An Evening With WildAid,” Saturday, November 11 at the Beverly Wilshire Hotel in Los Angeles. WildAid is the only group to focus exclusively on reducing demand for illegal wildlife products through public awareness campaigns. With the simple message “When the Buying Stops, the Killing Can Too,” WildAid works with government, business and media partners as well as celebrities and high profile individuals to advocate consumer change.

With sponsors including the TOMS Animal Initiative, “An Evening With WildAid” brought out celebrities including Josh Duhamel, Bo Derek, Maggie Q, Dylan McDermott, John Corbett, Cassidy Freeman, Tricia Helfer, Donna D’Errico, Kristin Bauer, Thomas Gibson, Jonathan Tucker, Violett Beane, Laura Linda Bradley, Olesya Rulin, Jackie Siegal, Jeb Corliss, Ikumi Yoshimatsu, Alvester Martin and many more. Grammy award winning producer David Foster provided the musical entertainment with special guest performances by Katharine McPhee, Pia Toscano, Brenna Whitaker, Nathan Granner and Rogelio Douglas, Jr.

“We had an amazing night beyond our expectations in raising funds to power forward our campaigns,” said WildAid CEO Peter Knights.

Entertainment Tonight correspondent Keltie Knight presented actor Josh Duhamel with the 2017 Wildlife Champion Award.

Duhamel has been an advocate for WildAid filming several public service announcements for the organization and using his celebrity status on social media to engage new audiences and to spread awareness of the illegal wildlife trade and its detrimental effects on endangered species worldwide.

“An Evening With WildAid” featured a cocktail and hors d’oeuvres reception with silent auction. Guests enjoyed a three-course dinner by James Beard award-winning chef Tracey Des Jardins, owner of San Francisco’s famed Jardinière, and Mary Sue Milliken, co-chef/owner of the popular, critically acclaimed Border Grill restaurants.

A highlight of the gala was WildAid CEO Peter Knights’ introduction of the organization’s new programs to protect endangered species and marine habitats. Knights also shared campaigns featuring WildAid’s portfolio of celebrity ambassadors, which includes Josh Duhamel, Lupita Nyong’o, Yao Ming, Jackie Chan, HRH Prince William, Leonardo DiCaprio, Maggie Q, the cast of the Walking Dead and many others.

WildAid produces impactful, compelling public service announcements that are Hollywood quality and distributes them to millions of viewers a week through pro bono media placement. WildAid’s campaigns have contributed to an 80% reduction in shark fin imports to China, a ban on ivory sales in China, and a 50% drop in the price of rhino horn in China and Vietnam.

About TOMS Animal Initiative

The TOMS Animal Initiative (TOMS) and WildAid joined forces early this year to launch a limited-edition footwear collection that supported WildAid’s conservation programs dedicated to the giant panda. Created by Heather Mycoskie, the TOMS Animal Initiative partners with nonprofit animal conservation organizations to raise awareness and support for global animal protection.

About WildAid

For photographs, video footage or to interview a WildAid expert, please contact Brendi Rawlin brendi@leeandlondon.com +1 619 549 3066.
WildAid is a non-profit organization with a mission to end the illegal wildlife trade in our lifetimes. While most wildlife conservation groups focus on protecting animals from poaching, WildAid primarily works to reduce global consumption of wildlife products such as shark fin and elephant ivory by persuading consumers and providing comprehensive marine enforcement. Recent WildAid campaigns such as the #JoinTheHerd initiative have brought together millions of people to speak out about the poaching crisis affecting African elephants. With an unrivaled portfolio of celebrity ambassadors – including Prince William and Yao Ming – and global network of media partners, WildAid leverages $289 million in annual pro bono media support with a simple message: When the Buying Stops, the Killing Can Too. For more information, visit WildAid.org and follow us @WildAid.

WildAid Gala Aims to Raise More than $1.5 Million to Protect Endangered Species and Marine Habitats

July 19th, 2017 Posted by client news, Gala/Special Events, General, nonprofit, PR Industry, PR news, Social Media No Comment yet

Actor Josh Duhamel to receive 2017 Wildlife Champion Award

WildAid, the global nonprofit organization leading the fight to end the illegal wildlife trade, announced its annual fundraising gala, “An Evening with WildAid,” will take place November 11 at the Beverly Wilshire Hotel in Beverly Hills. WildAid is the only group to focus exclusively on reducing demand for illegal wildlife products through public awareness campaigns. With the simple message “When the Buying Stops, the Killing Can Too,” WildAid works with government, business and media partners as well as celebrities and high profile individuals to advocate consumer change.

Josh Duhamel is this year’s Wildlife Champion and will be honored at the gala

With sponsors including the TOMS Animal Initiative, Guthy Renker and EFJ Philanthropies, “An Evening with WildAid” will bring out Hollywood’s A-List, including film star Josh Duhamel who will be on hand to receive the 2017 Wildlife Champion Award. Duhamel has been an advocate for WildAid, filming several PSAs for the organization and using his celebrity status on social media to engage new audiences and to spread awareness of the illegal wildlife trade and its detrimental effects on endangered species worldwide.

Confirmed celebrity guests include: Josh Duhamel, Bo Derek, John Corbett, Maggie Q, Dylan McDermott, Johnathan Tucker, Taylor Kitsch, Eva La Rue, David Foster, Russell James and many more.

Seized illegal wildlife items

The “Evening with WildAid” gala will feature a cocktail and hors d’oeuvres reception with silent auction and cultural performances. Guests will enjoy a three-course dinner by James Beard award-winning chef Tracey Des Jardins, owner of San Francisco’s famed Jardinière, and Mary Sue Milliken, co-chef/owner of the popular, critically acclaimed Border Grill restaurants.

WildAid ambassador Yao Ming

A highlight of the Gala is WildAid CEO Peter Knights’ introduction of the organization’s new programs to protect endangered species and marine habitats, including recent work by WildAid’s portfolio of celebrity ambassadors including Josh Duhamel, Lupita Nyong’o, Yao Ming, Jackie Chan, HRH Prince William, Leonardo DiCaprio, Maggie Q, the cast of The Walking Dead and many others.

WildAid produces impactful, compelling public service announcements that are Hollywood quality for a fraction of the cost, and distributes them to millions of viewers a week through extensive pro bono and earned media placement. In recent years, shark fin imports to China have gone down by 80%, ivory and rhino horn prices have plummeted by more than 50% in China and Vietnam, and China has agreed to close its ivory market by the end of 2017.

About TOMS Animal Initiative

The TOMS Animal Initiative (TOMS) and WildAid joined forces early this year to launch a limited-edition footwear collection that supported WildAid’s conservation programs dedicated to the giant panda. Created by Heather Mycoskie, the TOMS Animal Initiative partners with nonprofit animal conservation organizations to raise awareness and support for global animal protection.

About WildAid

Buying Stops, the Killing Can Too. For more information, visit WildAid.org and follow us @WildAid.
WildAid is a non-profit organization with a mission to end the illegal wildlife trade in our lifetimes. While most wildlife conservation groups focus on protecting animals from poaching, WildAid primarily works to reduce global consumption of wildlife products such as shark fin and elephant ivory by persuading consumers and providing comprehensive marine enforcement. Recent WildAid campaigns such as the #JoinTheHerd initiative have brought together millions of people to speak out about the poaching crisis affecting African elephants. With an unrivaled portfolio of celebrity ambassadors – including Prince William and Yao Ming – and global network of media partners, WildAid leverages $289 million in annual pro bono media support with a simple message: When the

For photographs, video footage or to interview a WildAid expert, please contact Brendi Rawlin brendi@leeandlondon.com +1 619 549 3066.

Client WildAid Teams with Josh Duhamel for Campaign Geared at Summer Travelers

June 15th, 2017 Posted by client news, General, nonprofit, press release, video No Comment yet

WildAid is teaming up with Josh Duhamel, one of the stars of the soon-to-hit-theaters Transformers sequel, to let U.S. travelers know that the souvenir they buy may have cost an endangered animal its life. The campaign will air via PSAs and billboards across the country. Josh is a long-time supporter of WildAid and its mission to end the illegal wildlife trade.  Full press release follows video.

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Josh Duhamel Lends Social Media Support in WildAid’s Efforts to End Poaching

March 23rd, 2017 Posted by client news, Fashion, General, nonprofit, Public Relations, Social Media No Comment yet

Josh Duhamel is a huge supporter of WildAid and has teamed up to promote sales of a limited edition T-shirt to provide funding to end the poaching of rhinos, elephants and other endangered animals globally. 100% of the sales will be donated to WildAid. The T-shirts are available for 2 weeks only beginning March 22 through April 5.

#JointheHerd and purchase yours today.  Go here now:  www.represent.com/josh

If you represent celebrities and would like to get involved in WildAid’s efforts, send us an e-mail.

New Client Alert: LLPR Welcomes Nonprofit Boys & Girls Clubs of San Dieguito

December 1st, 2016 Posted by client news, General, nonprofit, PR news, Public Relations No Comment yet

We are excited to announce that San Diego nonprofit Boys & Girls Clubs of San Dieguito has tapped Lee and London for PR support in 2017. After the success of LLPR’s initial engagement with BGC San Dieguito to help promote its annual “Youth of the Year” Awards in August,  the LLPR team was brought on in December to assist the Clubs year-round with PR support. The Boys & Girls Clubs of San Dieguito serves more than 6,100 members in the San Dieguito (North coastal) area and impacts over 10,000 youth across San Diego County every year through six specialty programs and seven Clubhouses throughout Carmel Valley, Del Mar, Encinitas and Solana Beach.