What To Do When They’re Not in Cision: 5 Tips for Finding Journalist Contact Info
What To Do When They’re Not in Cision: 5 Tips for Finding Journalist Contact Info
David and Nic Sheff, the real-life family, authors and inspiration behind “Beautiful Boy ”, visited the Lawrence Family Jewish Community Center (JCC) to talk about their new book, “High: Everything You Want to Know About Drugs, Alcohol, and Addiction”. The San Diego Center for Jewish Culture (CJC) hosted the Sheffs earlier today as part of their book tour. In their new book the father/son team provides education on drugs and addiction in a way geared towards middle school aged readers and covers topics like how to navigate peer pressure, outlets for stress and potential consequences of experimenting.
David and Nic Sheff’s heartbreaking and inspiring experience of survival and recovery in a family coping with addiction inspired the film “Beautiful Boy” starring Timothée Chalamet and Steve Carell. The film is based on Nic’s memoir “Tweak” and David’s memoir “Beautiful Boy,” both #1 New York Times best sellers.
Prior to their appearance at the JCC, David and Nic Sheff were guests on KUSI and Fox 5 to talk about their new book and inspiration behind it.
View the KUSI segment below:
If you haven’t seen this hilarious video of Margot Robbie sharing how she met Ellen, you MUST watch. Hilarious. Most embarrassing moment – ever!(more…)
Actor Josh Duhamel to receive 2017 Wildlife Champion Award
WildAid, the global nonprofit organization leading the fight to end the illegal wildlife trade, announced its annual fundraising gala, “An Evening with WildAid,” will take place November 11 at the Beverly Wilshire Hotel in Beverly Hills. WildAid is the only group to focus exclusively on reducing demand for illegal wildlife products through public awareness campaigns. With the simple message “When the Buying Stops, the Killing Can Too,” WildAid works with government, business and media partners as well as celebrities and high profile individuals to advocate consumer change.
With sponsors including the TOMS Animal Initiative, Guthy Renker and EFJ Philanthropies, “An Evening with WildAid” will bring out Hollywood’s A-List, including film star Josh Duhamel who will be on hand to receive the 2017 Wildlife Champion Award. Duhamel has been an advocate for WildAid, filming several PSAs for the organization and using his celebrity status on social media to engage new audiences and to spread awareness of the illegal wildlife trade and its detrimental effects on endangered species worldwide.
Confirmed celebrity guests include: Josh Duhamel, Bo Derek, John Corbett, Maggie Q, Dylan McDermott, Johnathan Tucker, Taylor Kitsch, Eva La Rue, David Foster, Russell James and many more.
The “Evening with WildAid” gala will feature a cocktail and hors d’oeuvres reception with silent auction and cultural performances. Guests will enjoy a three-course dinner by James Beard award-winning chef Tracey Des Jardins, owner of San Francisco’s famed Jardinière, and Mary Sue Milliken, co-chef/owner of the popular, critically acclaimed Border Grill restaurants.
A highlight of the Gala is WildAid CEO Peter Knights’ introduction of the organization’s new programs to protect endangered species and marine habitats, including recent work by WildAid’s portfolio of celebrity ambassadors including Josh Duhamel, Lupita Nyong’o, Yao Ming, Jackie Chan, HRH Prince William, Leonardo DiCaprio, Maggie Q, the cast of The Walking Dead and many others.
WildAid produces impactful, compelling public service announcements that are Hollywood quality for a fraction of the cost, and distributes them to millions of viewers a week through extensive pro bono and earned media placement. In recent years, shark fin imports to China have gone down by 80%, ivory and rhino horn prices have plummeted by more than 50% in China and Vietnam, and China has agreed to close its ivory market by the end of 2017.
About TOMS Animal Initiative
The TOMS Animal Initiative (TOMS) and WildAid joined forces early this year to launch a limited-edition footwear collection that supported WildAid’s conservation programs dedicated to the giant panda. Created by Heather Mycoskie, the TOMS Animal Initiative partners with nonprofit animal conservation organizations to raise awareness and support for global animal protection.
Buying Stops, the Killing Can Too. For more information, visit WildAid.org and follow us @WildAid.
WildAid is a non-profit organization with a mission to end the illegal wildlife trade in our lifetimes. While most wildlife conservation groups focus on protecting animals from poaching, WildAid primarily works to reduce global consumption of wildlife products such as shark fin and elephant ivory by persuading consumers and providing comprehensive marine enforcement. Recent WildAid campaigns such as the #JoinTheHerd initiative have brought together millions of people to speak out about the poaching crisis affecting African elephants. With an unrivaled portfolio of celebrity ambassadors – including Prince William and Yao Ming – and global network of media partners, WildAid leverages $289 million in annual pro bono media support with a simple message: When the
For photographs, video footage or to interview a WildAid expert, please contact Brendi Rawlin firstname.lastname@example.org +1 619 549 3066.
Josh Duhamel is a huge supporter of WildAid and has teamed up to promote sales of a limited edition T-shirt to provide funding to end the poaching of rhinos, elephants and other endangered animals globally. 100% of the sales will be donated to WildAid. The T-shirts are available for 2 weeks only beginning March 22 through April 5.
#JointheHerd and purchase yours today. Go here now: www.represent.com/josh
If you represent celebrities and would like to get involved in WildAid’s efforts, send us an e-mail.
Lee and London PR is excited to announce it’s expanded role for the San Diego Festival of Beer in 2016. Lee and London will manage the festival website, all marketing and advertising as well as PR and social media. This year, the festival has adopted a political theme as it’s just one month out from the November presidential election. The fest will feature over 50 local breweries who will serve up 120 varieties of bipartisan brews.
Congrats to our friends over at The Boardr on their new am series. Check out Ryan, Rob and Porpe with special guest Austyn Gillette in another hilarious Boardr video.
Our friends Mark and Stacey just put out this awesome video of their Tarponville Fishing Lodge in Costa Rica. Check out the video and then head over to their Facebook page and give them a like, will ya?
Well, it was fun while it lasted… But as of November 5, 2014, Facebook is banning the much-loved practice of “like-gating.” No more forcing people to “like” your page to win a prize pack. Now they’ll just have to like you because of your winning personality (also your awesome customer service and great products).
So what CAN you require users to do in order to enter a contest. Here are a few ideas:
1) You can have them subscribe to your blog. You don’t have a blog? Maybe now is a good time to think about whether it makes sense for your brand. While it takes great content that is interesting to your audience and goes beyond your product offerings and pure marketing messaging, it can be a very effective communications channel. Other great reasons to have a blog is to utilize as a means to reach your customers in times of crisis and also to enhance your visibility on search engines which are constantly crawling for new content.
2) You can still “Like-gate” on other sites, including Twitter, Pinterest and Instagram.
3) Ask for an e-mail address to build your customer database. Whether for newsletters, new product announcements, upcoming events or partner offers, it’s important that companies build a customer database.
Wanna learn more? E-mail us at email@example.com and ask for a social media consultation.
By Ryan Cox
Google Advertising’s varied platforms provide advertisers with an enormous reach as well as mountains of data with which to assess their ad campaigns. Click-through rates, Cost Per Click, and average rank are a few examples of the analytical tools included in Google Advertising platforms. These tools can help you measure the effectiveness of your campaigns while managing your budget. But you may be missing an important part of the picture if you fail to link your Google Advertising to your Analytics.
Google Analytics provides information such as bounce rate, average visit duration and pages per session. While the other 2 tools mentioned are self explanatory, your bounce rate is a measurement of users who came to your page then left without visiting another page or performing an action. All of this data aids in measuring individual ad, keyword or total campaign performance beyond the initial draw. This can also help you assess the landing page in which you are directing users.
Analytics can also provide demographic information such as age, gender and the interests of ad responders. This is valuable in both assessing current and past campaigns as well as planning future ones. It helps answer the questions of who your audience is and whether they match your target.
Linkage is relatively simple with Google’s assistance and the additional data can make a difference in wisely managing your marketing dollars.