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NIYA Beauty Might Make You Blush: First-Of-Its-Kind Makeup App Has Officially Launched

July 22nd, 2019 Posted by beauty, client news, Consumer Tech, General No Comment yet

The secrets out! NIYA Beauty app has officially launched in the Apple App Store and Google Play! This exciting new app pairs makeup fanatics and newbies alike with professional makeup artists for live, one-on-one video sessions.

With NIYA Beauty, users decide what, when and where they’d like to learn. The app also serves as a platform for makeup artists to earn additional income and to curate and hone their teaching skills without having to travel anywhere or use their own products.

“It finally hit me one day when I became overwhelmed at a popular makeup store. I wanted a way to be certain I was receiving expert advice without the sales pitch and without being on display,” said Thya Sanders, founder and CEO of NIYA Beauty. “The NIYA Beauty App solves this problem by connecting users to vetted, experienced and professional makeup artists for one-on-one, expert guidance from the comfort of their homes.”

Users simply download the free app and begin browsing through makeup artist portfolios. Once they find the perfect fit, they can book a day and time that works for them. Whether they want to update and refresh their daily makeup routine or be guided through a sultry date night look, NIYA Beauty’s vetted pro makeup artists tailor each session to meet each individual’s needs.

Sessions with a professional makeup artist (NIYA Pros) are hosted within the app and cost $35 for a 30-minute video chat and $65 for two sessions. Each NIYA Pro is individually vetted by NIYA’s beauty director and must have a minimum of three years of professional makeup artistry experience.

Discover it for yourself! NIYA is free to download on Google Play and the Apple App Store. You can visit their website for more information and make sure to follow them on social media @niyabeautyapp

Applications to be a NIYA Pro are always open and can be completed at

New Client Alert: NIYA Beauty

May 21st, 2019 Posted by beauty, client news, Fashion, General, PR news, Public Relations, Team News 1 comment

Authored by Vivianh Huynh

We are excited to announce our new client, NIYA Beauty, a company revolutionizing the beauty industry by offering personalized beauty tutorials through their app. YouTube videos are great for learning makeup basics, but when it comes to finding the products and techniques that work best for something as personal as your face, it’s best to consult the professionals. Plus, NIYA saves you time and money by avoiding the trial and error phase of product buying.

These experts will not only help you rock your look but will give you the education and information for you to improve on your skills. The NIYA Beauty app allows you to choose from their list of qualified makeup artists to learn from the pros themselves. Simply schedule an appointment on the app from the comfort of your home, it’s almost too easy!

NIYA breaks it down into 3 easy steps.

1. Choose your artist

All of NIYA’s Pros are experienced makeup artists and are individually vetted and selected to meet the company’s standard. Once you’ve completed the user registration process and quick questionnaire, you will be able to search through hundreds of NIYA Pros, view their profiles, and select your favorite one.

2. Schedule an appointment

To book a session, a calendar will pop up to show you available times for the selected makeup artist. Then pick a date and time that is most convenient for you!

3. Meet and learn from the pros

Your makeup teacher will be there to walk you through the tricks of the trade, answer questions and advise. Don’t be afraid to ask questions, they are there to help you improve your skills!

NIYA is free to download on Google Play and the Apple App Store. You can visit their website for more information and make sure to follow them on social media @niyabeautyapp

Happy Makeup-ing!

Client Painted Polish to be sold in SoCal Made this holiday season

October 3rd, 2018 Posted by beauty, Fashion, Products, Retail No Comment yet

We’re so excited to announce that our client Painted Polish will be on sale in our favorite retail store, SoCal Made. Located at the Westfield Mission Valley, SoCal Made features unique gifts created by local artisans and craftsman (think of it like an IRL etsy). While we typically focus on PR for our clients, we were really excited to make this retail opportunity happen for our awesome client Lexi! Painted Polish will showcase 15 palette pleasing and festive colors in the store, including Champagne O’Clock, Stamped in Taupe and Electric in Emerald.

These high quality polishes are 5-Free, which means no Dibutyl Phthalate (DBP), Toluene, TSF Resin, Camphor, or Formaldehyde. All polishes are also cruelty-free which means absolutely no animal testing.

They are the PERFECT stocking stuffer at just $10.

Painted Polish Moves Headquarters to San Diego + Celebrates 5-Year Anniversary with Pretty Peridot Duo

August 2nd, 2018 Posted by beauty, Retail No Comment yet

Run, don’t walk, to get your hands on Painted Polish’s newest collection! ‘5-Year Anniversary Duo’ is a collection featuring two shades of pale peridot in two different finishes: Here’s to 5 Years and Stamped in Honeydew. Painted Polish recently relocated to San Diego and we are so excited to have them right down the road!

The cruelty-free collection offers shades ranging from glitters galore to opaque one-coat polishes. Here’s to 5 Years features a pale peridot ultra holo with a scattering of silver galaxy glitters. Stamped in Honeydew is a light melon creme that doubles as a stamping polish opaque over black and white.

Each bottle is 13.2 ml and contains 2 large steel mixing balls for easy mixing. You can grab the lovely duo for $20 or buy the polishes individually.  If green ain’t your thing, then we still got you covered! Head to where you’ll find a huge selection of other stunning colors!

Top 5 Beauty Tips for a Summer Glow

July 21st, 2014 Posted by beauty, General No Comment yet

By Briana “Rocky” Alford

We asked our newest Lee & London team member, Rocky, to write a blog on the topic of her choice. A student at SDSU, Rocky also works part-time at Paul Mitchell The School in Downtown San Diego and is fanatical about her beauty regimen.  So in this blog, Rocky shares her 5 favorite beauty tips and tricks for summertime, along with a few of her favorite products.

Paul Mitchell Lavender Mint Conditioner


Feeling like your ends are dry due to the ocean water and hot sun? Make sure to treat your hair to a conditioning treatment once a week. Lathering your hair with an ultra-moisturizing conditioner and sitting under the dryer for 30 minutes can save your hair from that dry texture. Don’t have a dryer? Sleep in your conditioner and wake up with soft, glossy hair! Our favorite is the Lavender Mint conditioner from Paul Mitchell’s Tea Tree line.

MAC Studio Moisture Fix


No matter how tan you aspire to be, using sunscreen is crucial to defend your skin from the harsh UV rays. Before hitting the beach or hiking the mountains, it is important to use a waterproof SPF 30+ sunscreen. The waterproof sunscreen can shield your skin no matter if you’re sweating or in the water. Long-lasting sunscreens are a plus to avoid reapplying every two hours. Neutrogena’s Ultra Sheer Face & Body Stick goes on like a light deodorant but is SPF 70.

Foundations are not enough of a mask to protect your skin from sun rays, but the thickness of facial sunscreen can often clog skin. Because facial skin is sensitive, look for a light moisturizer or foundation with SPF already in it. Try MAC’s Studio Moisture Fix, which is a hydrating and non-greasy moisturizer with SPF 15.



In the summer, many women deal with uneven skin tones and discoloration due to dryness of the skin and the face getting more of a tan in different areas. To help alleviate the effects of sun damage, cut half of a lemon, sprinkle it with brown sugar and scrub on your face. The buffer of the brown sugar helps eliminate dead skin cells and the aid of the lemon promotes cell turnover.



Everyone knows water is a must, especially in the summer. But to boost the hydrating effects and improve your skin, take a pitcher of water and add some blueberries, lemon or mint for flavor. The infused flavor is not only tasty, but adds nutrients as you’re staying hydrated.  Blueberries and lemons are high in Vitamin C and the mint leaves your breath fresh.



Lips often become cracked and dry in the summer due to sun exposure, especially in dry climates in the West. You can use the same lemon-sugar technique as mentioned above on your lips to get rid of dead skin cells. But for soft and plump lips, thickly-apply lip balm every night before bed. We love Burt’s Bees Refreshing Grapefruit.