Posts in Fashion

Client News: We are so excited for the launch of TOMO Vol. 1 Spikeless Golf Shoes

August 2nd, 2018 Posted by client news, Design, Fashion No Comment yet

TOMO is a modern golf apparel company based out of San Diego announced its launch with the release of TOMO Vol. 1. This spikeless golf shoe is fashionable and lightweight, boasting style and comfort at a price point under $100. (more…)

The 18 Top Interior Design Trends for 2018: Velvet is BACK!

December 18th, 2017 Posted by client news, Design, Fashion, Featured, general interest, press release No Comment yet
<<< Did you hear the news?? VELVET is back!!!  For those of you who are obsessed with the cozy, luxurious fabric – 2018 is off to a great start as velvet is topping lists of  trends for the New Year.  Along with velvet — and bold, rich colors — prepare to see geometric everything: pillows, rugs, wallpaper, and everything in between. I’m also super excited about the return to rich textures, multi-layered spaces and the combining of design styles: French plus a little Country with some Eclectic sprinkled in? Yes please!  And as someone who rearranges her furniture on a monthly basis because I get bored easily, mixing and matching are a necessity for me, regardless of whether it’s en vogue at the moment. (more…)

Josh Duhamel Lends Social Media Support in WildAid’s Efforts to End Poaching

March 23rd, 2017 Posted by client news, Fashion, general interest, nonprofit, Social media No Comment yet

Josh Duhamel is a huge supporter of WildAid and has teamed up to promote sales of a limited edition T-shirt to provide funding to end the poaching of rhinos, elephants and other endangered animals globally. 100% of the sales will be donated to WildAid. The T-shirts are available for 2 weeks only beginning March 22 through April 5.

#JointheHerd and purchase yours today.  Go here now:

If you represent celebrities and would like to get involved in WildAid’s efforts, send us an e-mail.

Sikk Shades by Eddie Bauer Jr to Sponsor TransWorld Skateboarding’s ‘Come Up Tour’

May 5th, 2015 Posted by action sports, client news, Fashion, festivals & events, general interest, press release, Public relations, skateboarding No Comment yet

Third annual skate contest series will cover six cities in six weeks

(Houston, TX—May 6, 2015) Sikk Shades® – a new line of performance eyewear for the action sports market – is proud to sponsor TransWorld’s Come Up Tour. Starting May 9, the third annual amateur skate contest series will be touring the U.S. for six weeks in a row in search of the nation’s best unsponsored skateboarders. The tour will be stopping in major skate cities including Los Angeles, Oklahoma City, Nashville, Milwaukee, Portland and San Diego.  (more…)

Introducing Sikk Shades®: The New Standard in Performance Eyewear

February 27th, 2015 Posted by action sports, client news, Fashion, general interest, Public relations, skateboarding, Surf No Comment yet

Introducing Sikk Shades®: The New Standard in Performance Eyewear

Flash Electric™ Lens Technology Outperforms Polarized, Gives Athletes Clearer Vision and Better Depth Perception; Perfectly Balanced Frame Offers Better Fit and Embedded Non-Slip Nose Grip for All Day Wear

(Houston, TX—February 26, 2015) Sikk Shades® – a new line of performance eyewear for the action sports market – officially launches today. Developed by former Pro BMX Rider Eddie Bauer Jr., along with some of the industry’s top eyewear designers, Sikk Shades’ flagship frames, the Huckleberry and Qualifier (starting at $119.99) are now available online and in select retailers nationwide. Created specifically for athletes, and designed to withstand harsh weather and extreme conditions, Sikk Shades offer clearer vision and better depth perception than traditional polarized glasses, as well as a better fit and a non-slip, embedded nose grip for all-day wear and comfort.

Sikk Shades’® lenses utilize Flash Electric™ technology, which blocks short-wave light –  the harmful light that leads to eye damage –  and allows ample amounts of long-wave light in. This allows the wearer to avoid the distortion and depth perception issues common in most polarized lenses, while providing clear and unobstructed vision, a huge advantage if you’re on the track or hitting the slopes.

Each pair of Sikk Shades® features a non-slip nose grip embedded into the frame, keeping the glasses securely in place while athletes sweat, experience extreme weather and manage harsh terrain. The durable frames are made by one of Italy’s most respected, independent eyewear manufacturers and are perfectly balanced and weighted to fit better, without the painful pressure points behind the ear – allowing for all day wear and comfort.

“As a former pro BMX/Motorcross racer, I was frustrated by the polarized sunglasses I was wearing constantly distorting my vision, giving off that weird prism effect and causing depth perception issues – something that’s particularly problematic when you’re skating, snowboarding, riding motocross or BMX,” said Eddie Bauer Jr., founder and CEO of Sikk Shades®.  “I started doing research to find an alternative to polarized lenses and found Flash Electric™ technology was the perfect solution. It outperforms polarized in virtually every aspect, providing superior vision while also letting in fewer damaging UV rays. From there, we developed the perfectly weighted and balanced frames, which eliminate the pressure points behind the ears and offer a very comfortable fit. We also embedded the nose grip right into the frame. We’ve had the glasses tested by our friends and colleagues in the industry and they’ve received incredible reviews. We’re excited to launch what we believe will be the new standard in performance eyewear for the action sports industry.”

Sikk Shades® has assembled an impressive roster of up-and-coming athletes from skate, surf, snow, BMX and motocross to test its flagship frames and to serve as brand ambassadors, including:

Surf: Paul Pluey, Vanina Walsh

Skate: Daniel Cuervo, Jose Cheese Chevalo

Snow: Ian Kuhn, Phil Smage, Jason Lozzi, Aaron Lozzi and Brandon Heitzenrater

Olympians: Lucas Mata (Australian bobsled team) and Mirela Rahneva (Olympian skeleton racer for Team Canada)

Motocross: Craig Robertson, Austin Politelli and Dylan French

BMX: Justin Carson (5-time Colorado State Champion)

Auto: Austin Ford and Kyle Keenan

To learn more about the Sikk Shades® Team, visit

About Sikk Shades®

Sikk Shades® is the new standard in performance eyewear for active lifestyles. After three years of research and development, Sikk Shades’ flagship frames, Huckleberry and Qualifier, offer action sports enthusiasts a fresh look while outperforming traditional polarized lenses. Founded by Eddie Bauer Jr. and tested by up-and-coming amateur and professional athletes, Sikk Shades utilize Flash Electric™ technology, which blocks harmful UV rays while avoiding the distortion and depth perception issues common in most polarized lenses. The perfectly balanced, Italian-made frames eliminate pressure points behind the ears for a better fit and all day wear and comfort. The non-slip nose grip is embedded right into the frame, keeping glasses firmly in place even in harsh conditions. For more information, visit or follow the brand on Facebook,Twitter and Instagram.


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