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Posts in Fashion

New Client Alert: NIYA Beauty

May 21st, 2019 Posted by beauty, client news, Fashion, General, PR news, Public Relations, Team News 1 comment

Authored by Vivianh Huynh

We are excited to announce our new client, NIYA Beauty, a company revolutionizing the beauty industry by offering personalized beauty tutorials through their app. YouTube videos are great for learning makeup basics, but when it comes to finding the products and techniques that work best for something as personal as your face, it’s best to consult the professionals. Plus, NIYA saves you time and money by avoiding the trial and error phase of product buying.

These experts will not only help you rock your look but will give you the education and information for you to improve on your skills. The NIYA Beauty app allows you to choose from their list of qualified makeup artists to learn from the pros themselves. Simply schedule an appointment on the app from the comfort of your home, it’s almost too easy!

NIYA breaks it down into 3 easy steps.

1. Choose your artist

All of NIYA’s Pros are experienced makeup artists and are individually vetted and selected to meet the company’s standard. Once you’ve completed the user registration process and quick questionnaire, you will be able to search through hundreds of NIYA Pros, view their profiles, and select your favorite one.

2. Schedule an appointment

To book a session, a calendar will pop up to show you available times for the selected makeup artist. Then pick a date and time that is most convenient for you!

3. Meet and learn from the pros

Your makeup teacher will be there to walk you through the tricks of the trade, answer questions and advise. Don’t be afraid to ask questions, they are there to help you improve your skills!

NIYA is free to download on Google Play and the Apple App Store. You can visit their website for more information niyabeautyapp.com and make sure to follow them on social media @niyabeautyapp

Happy Makeup-ing!

Lifestyle Boutique + Fit Studio Lead Charge to Revitalize Del Mar Plaza

January 11th, 2019 Posted by Fashion, General, Media Hit, Retail No Comment yet

I’m a native of Los Angeles, but during my childhood I traveled down to San Diego often for softball tournaments. One place I remember extremely well is the Del Mar Plaza. I recall the market that sold all sorts of healthy snacks and fresh produce, and then there was a really funky store that had bedazzled clothing and funny gifts. So when Lee and London received a call that some women were opening a boutique at the Del Mar Plaza and were looking for PR support, I was totally on board!

When I arrived at the plaza, I could tell it wasn’t the same. The breathtaking views were still there but so much was gone. What was once the bustling focal point of Del Mar had changed from what I recalled as a teenager. When we sat down with our client, we learned the plaza had been neglected for years by owners who didn’t even live in the country. In 2017, Patricia Brutton and her husband Marc decided to change that and purchased the plaza, putting it under local ownership for the first time in 20 years.

Patty Brutton was on a mission to breathe life back into the plaza and restore it to its former glory and then some. But she wasn’t going to wait around for the types of businesses she wanted to come in, so she decided to open one herself. With the help of a couple of lifelong friends, they opened Sea Biscuit Del Mar, a boutique offering the latest in fashion trends, gorgeous gifts, personal styling and more.

In addition to the boutique, Kim Kelly Fit Studio was also going to be moving in. Kim is a well-known local trainer who had been traveling up and down the coast for over 10 years packing and unpacking her car for classes, bringing the fitness to her clients. Well it was finally time for the clients to come to her.

With two trendy businesses moving into the Del Mar Plaza, we decided our angle to the press would center on the revitalization of the plaza with Sea Biscuit and Kim Kelly Fit Studio leading the way. This was a textbook local press campaign.

Our quick three-month campaign produced media hits with a majority of our targeted press outlets.

San Diego Business Journal

Online link: https://www.sdbj.com/news/2018/dec/12/plaza-buyers-looking-right-mix-make-property-shine/


Ranch & Coast


Del Mar Times

Del Mar Times ran a feature story in addition to running the press release we provided.

Online link: https://www.delmartimes.net/news/sd-cm-dmt-1220-del-mar-plaza-20181213-htmlstory.html

Online Link: https://www.delmartimes.net/news/local-news/del-mar/sd-cm-dmt-1129-del-mar-plaza-20181126-story.html


The San Diego Union Tribune

Online Link: https://www.sandiegouniontribune.com/sd-cm-dmt-1129-del-mar-plaza-20181126-story.html


Other press included mentions in the Rancho Santa Fe News and the Coast News along with two placements pending with La Jolla and Del Mar Lifestyle.

Client Painted Polish to be sold in SoCal Made this holiday season

October 3rd, 2018 Posted by beauty, Fashion, Products, Retail No Comment yet

We’re so excited to announce that our client Painted Polish will be on sale in our favorite retail store, SoCal Made. Located at the Westfield Mission Valley, SoCal Made features unique gifts created by local artisans and craftsman (think of it like an IRL etsy). While we typically focus on PR for our clients, we were really excited to make this retail opportunity happen for our awesome client Lexi! Painted Polish will showcase 15 palette pleasing and festive colors in the store, including Champagne O’Clock, Stamped in Taupe and Electric in Emerald.

These high quality polishes are 5-Free, which means no Dibutyl Phthalate (DBP), Toluene, TSF Resin, Camphor, or Formaldehyde. All polishes are also cruelty-free which means absolutely no animal testing.

They are the PERFECT stocking stuffer at just $10.

Client News: We are so excited for the launch of TOMO Vol. 1 Spikeless Golf Shoes

August 2nd, 2018 Posted by Fashion, Products, Retail No Comment yet

TOMO is a modern golf apparel company based out of San Diego announced its launch with the release of TOMO Vol. 1. This spikeless golf shoe is fashionable and lightweight, boasting style and comfort at a price point under $100.

TOMO Vol. 1s have a water resistant, soft, single-layer of knit to enhance comfort and breathability. TOMO shoes are extremely light and made with FLEX technology, which can’t be found in any other golf shoe on the market. FLEX features the use of different densities of polyurethanes inthe shoe soles, offering wearers grip, traction and comfort, while being resistant to wear and tear.

Founder, Sunny Chou, spent more than two years researching materials and over a year in the design phase, envisioning a golf shoe that would transition seamlessly form the golf course to just about anywhere.  He was committed to designing a shoe that was fashionable and functional with a simple, urban style. 

TOMO Vol. 1 colorways include Concrete, Stone, Forest and Sand, and the shoes are offered in men’s sizes 8.5 to 12. The shoes are currently available online. Customers can expect to receive their shoes in a box comprised of 100 percent recyclable materials for $89, less than $100 when shipped within the United States.

The 18 Top Interior Design Trends for 2018: Velvet is BACK!

December 18th, 2017 Posted by client news, Design, Fashion, General, PR news, press release No Comment yet

<<< Did you hear the news?? VELVET is back!!!  For those of you who are obsessed with the cozy, luxurious fabric – 2018 is off to a great start as velvet is topping lists of  trends for the New Year.  Along with velvet — and bold, rich colors — prepare to see geometric everything: pillows, rugs, wallpaper, and everything in between. I’m also super excited about the return to rich textures, multi-layered spaces and the combining of design styles: French plus a little Country with some Eclectic sprinkled in? Yes please!  And as someone who rearranges her furniture on a monthly basis because I get bored easily, mixing and matching are a necessity for me, regardless of whether it’s en vogue at the moment.

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Josh Duhamel Lends Social Media Support in WildAid’s Efforts to End Poaching

March 23rd, 2017 Posted by client news, Fashion, General, nonprofit, Public Relations, Social Media No Comment yet

Josh Duhamel is a huge supporter of WildAid and has teamed up to promote sales of a limited edition T-shirt to provide funding to end the poaching of rhinos, elephants and other endangered animals globally. 100% of the sales will be donated to WildAid. The T-shirts are available for 2 weeks only beginning March 22 through April 5.

#JointheHerd and purchase yours today.  Go here now:  www.represent.com/josh

If you represent celebrities and would like to get involved in WildAid’s efforts, send us an e-mail.

Sikk Shades by Eddie Bauer Jr to Sponsor TransWorld Skateboarding’s ‘Come Up Tour’

May 5th, 2015 Posted by Action Sports, client news, Fashion, General, PR Industry, press release, Public Relations, skateboarding, Special Events No Comment yet

Third annual skate contest series will cover six cities in six weeks

(Houston, TX—May 6, 2015) Sikk Shades® – a new line of performance eyewear for the action sports market – is proud to sponsor TransWorld’s Come Up Tour. Starting May 9, the third annual amateur skate contest series will be touring the U.S. for six weeks in a row in search of the nation’s best unsponsored skateboarders. The tour will be stopping in major skate cities including Los Angeles, Oklahoma City, Nashville, Milwaukee, Portland and San Diego. 

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Introducing Sikk Shades®: The New Standard in Performance Eyewear

February 27th, 2015 Posted by Action Sports, client news, Fashion, General, PR Industry, PR news, Public Relations No Comment yet

Introducing Sikk Shades®: The New Standard in Performance Eyewear

Flash Electric™ Lens Technology Outperforms Polarized, Gives Athletes Clearer Vision and Better Depth Perception; Perfectly Balanced Frame Offers Better Fit and Embedded Non-Slip Nose Grip for All Day Wear

(Houston, TX—February 26, 2015) Sikk Shades® – a new line of performance eyewear for the action sports market – officially launches today. Developed by former Pro BMX Rider Eddie Bauer Jr., along with some of the industry’s top eyewear designers, Sikk Shades’ flagship frames, the Huckleberry and Qualifier (starting at $119.99) are now available online and in select retailers nationwide. Created specifically for athletes, and designed to withstand harsh weather and extreme conditions, Sikk Shades offer clearer vision and better depth perception than traditional polarized glasses, as well as a better fit and a non-slip, embedded nose grip for all-day wear and comfort.

Sikk Shades’® lenses utilize Flash Electric™ technology, which blocks short-wave light –  the harmful light that leads to eye damage –  and allows ample amounts of long-wave light in. This allows the wearer to avoid the distortion and depth perception issues common in most polarized lenses, while providing clear and unobstructed vision, a huge advantage if you’re on the track or hitting the slopes.

Each pair of Sikk Shades® features a non-slip nose grip embedded into the frame, keeping the glasses securely in place while athletes sweat, experience extreme weather and manage harsh terrain. The durable frames are made by one of Italy’s most respected, independent eyewear manufacturers and are perfectly balanced and weighted to fit better, without the painful pressure points behind the ear – allowing for all day wear and comfort.

“As a former pro BMX/Motorcross racer, I was frustrated by the polarized sunglasses I was wearing constantly distorting my vision, giving off that weird prism effect and causing depth perception issues – something that’s particularly problematic when you’re skating, snowboarding, riding motocross or BMX,” said Eddie Bauer Jr., founder and CEO of Sikk Shades®.  “I started doing research to find an alternative to polarized lenses and found Flash Electric™ technology was the perfect solution. It outperforms polarized in virtually every aspect, providing superior vision while also letting in fewer damaging UV rays. From there, we developed the perfectly weighted and balanced frames, which eliminate the pressure points behind the ears and offer a very comfortable fit. We also embedded the nose grip right into the frame. We’ve had the glasses tested by our friends and colleagues in the industry and they’ve received incredible reviews. We’re excited to launch what we believe will be the new standard in performance eyewear for the action sports industry.”

Sikk Shades® has assembled an impressive roster of up-and-coming athletes from skate, surf, snow, BMX and motocross to test its flagship frames and to serve as brand ambassadors, including:

Surf: Paul Pluey, Vanina Walsh

Skate: Daniel Cuervo, Jose Cheese Chevalo

Snow: Ian Kuhn, Phil Smage, Jason Lozzi, Aaron Lozzi and Brandon Heitzenrater

Olympians: Lucas Mata (Australian bobsled team) and Mirela Rahneva (Olympian skeleton racer for Team Canada)

Motocross: Craig Robertson, Austin Politelli and Dylan French

BMX: Justin Carson (5-time Colorado State Champion)

Auto: Austin Ford and Kyle Keenan

To learn more about the Sikk Shades® Team, visit www.SikkShades.com.

About Sikk Shades®

Sikk Shades® is the new standard in performance eyewear for active lifestyles. After three years of research and development, Sikk Shades’ flagship frames, Huckleberry and Qualifier, offer action sports enthusiasts a fresh look while outperforming traditional polarized lenses. Founded by Eddie Bauer Jr. and tested by up-and-coming amateur and professional athletes, Sikk Shades utilize Flash Electric™ technology, which blocks harmful UV rays while avoiding the distortion and depth perception issues common in most polarized lenses. The perfectly balanced, Italian-made frames eliminate pressure points behind the ears for a better fit and all day wear and comfort. The non-slip nose grip is embedded right into the frame, keeping glasses firmly in place even in harsh conditions. For more information, visit www.sikkshades.com or follow the brand on Facebook,Twitter and Instagram.

Halloween at Lee and London

October 31st, 2014 Posted by Fashion, General, PR Industry, Public Relations, Team News No Comment yet

A few of us got dressed up for Halloween. We had so much fun, next year costumes are mandatory.

Agenda Trade Show Long Beach 2014 -Sneak Peek

July 12th, 2014 Posted by Action Sports, Design, Fashion, skateboarding, Special Events No Comment yet

By: Bre Callahan

The Agenda trade show was held this weekend in Long Beach and was packed with new products from our favorite companies.  Lee & London was there and we scoured the aisles to bring you a sneak peek of what action sport and lifestyle brands are going to bring you in 2015.

We had a great time and can’t wait until next year!