Portfolio - The People Concern
In early 2018, Los Angeles based nonprofit The People Concern reached out the Lee and London to help boost their media and public presence and assist with crisis communication as needed. One of their goals was to gain national attention for their amazing fully integrated system of care – including outreach, interim housing, mental and medical health care, substance abuse services, domestic violence services, life skills & wellness programs, and permanent supportive housing – tailored to the unique needs of homeless individuals, survivors of domestic violence, challenged youth, and others who have nowhere else to turn.
We also assisted The People Concern in running their red carpets for fundraising events and establishing relationships with individuals and businesses to get involved with ways to give back and find a solution for homelessness.
Since beginning our partnership with The People Concern, the L&L team has garnered weekly media hits with over 300 pieces of coverage. We’ve also earned placements in huge national outlets like NPR, CNN, The New York Times, LA Times, Thrillist, The Real Deal, Digital Journal, Curbed and US News.
- Audience reach of over 900 million with over 10.5 million estimated coverage views
- 25k social shares
- Over 200 pieces of earned media
- Estimated $20 million media value