Designs for the Cure
Susan G. Komen LA
Our team was tapped by the Los Angeles County chapter of Susan G. Komen to take the reins for their first ever Designs for the Cure fundraising gala in 2012. SGKLA trusted LLPR to handle all publicity efforts in a month-span with a goal of a sold-out ballroom, nationwide press and a massive celebrity turnout.
The event, hosted by legendary designer David Meister, was an outstanding success, drawing celebrity attendees like the musician Smash, Emmanuelle Chriqui of “Entourage” Fame and Sarah Ramirez of “Grey’s Anatomy”, to name a few. Our team secured coverage in target outlets like People, Los Angeles Times, LA Magazine, KTLA, and Radar Online.
For the 2012 gala, we secured television personality Lauren Conrad as the event host, sold out the ballroom and increased the media coverage over 70% than the previous year.
Leveraging Lauren Conrad as the host, we secured features in key target outlets including Access Hollywood, US Weekly, Life & Style, Associated Press, Los Angeles Times, MSN, Glamour Magazine, Los Angeles Magazine, AMP Radio and much more.
Our campaign helped secure:
– Total media audience of over 328 million
– Secured over 837 earned media placements
– 25+ media outlets on-site at the event and red carpet
