Our team was tapped to help increase awareness of San Diego’s largest distributor of donated food: Feeding America San Diego (FASD). Our role including promoting major initiatives like:
– Huggies, Every Little Bottom Diaper Drive
– Pound for Pound Challenge
– Kraft Mobile Pantry Program
– Hospitality for Hunger
– Feeding Kids BackPack Program
We also launched their new space – a 4,400 square foot distribution center – bringing major local media on-site during the ribbon-cutting to showcase their commitment to distributing 1 million pounds of food.
We also partnered with major brands like Albertson’s, Target, Newman’s Own and Kraft for major media sponsorships, including the launch of their new cold storage unit, which helped distribute an extra 3 million pounds of fresh fruits and veggies annually.
Our campaign helped secure:
– Millions of media impressions to promote the FASD brand
– Targeted features in the business, community publications to target potential donors, corporate sponsors
– More than 20,000 pounds of diapers for families in need