WildAid

December 6th, 2018 Posted by No Comment yet

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WildAid

Our team was tapped by the San Francisco-based charity WildAid to promote its annual gala fundraiser in Beverly Hills. Our team handled pre-coverage press, Red Carpet arrivals and post event coverage.

We worked with WildAid celebrity ambassadors Bo Derek, Josh Duhamel (the 2017 Wildlife Champion), Michael Cudlitz to arrange interviews including KTLA, KCBS, Entertainment Tonight, Life & Style, Us Weekly, Star Magazine and many more local LA publications.

Our total media impressions for the gala reached 1.69 billion with 1.41 million estimated coverage views.

In 2018 we were again retained and began our work earlier in the year securing a feature story in People Magazine with ambassador Bo Derek detailing her summer trip to Mexico with WildAid to swim with whale sharks.

Other coverage included sit-down interviews on the third hour of the Today Show and Access Hollywood Live. Major press attending the gala included the Hollywood Reporter, Huffington Post and Us Weekly magazine in addition to all the major LA wire photogs (Getty, WireImage, BroadImage, etc).

Our 2017 results:
⇒ 1.69 billion online readership with 1.41 million estimated coverage views. And a total publicity value of $500,000.
⇒ A record $2.5 million was raised at the gala
⇒ Our team secured ET’s Keltie Knight to present Josh Duhamel with the Wildlife Champion Award, an arranged a sit-down exclusive interview at the event
Our 2018 results:
⇒ 2.19 billion online readership with 2.52 million estimated coverage views. And a total publicity value of $1.05 million.
Nearly double 2017’s numbers
⇒ Interviews on NBC Today, Access Hollywood Live, KTLA, People Magazine among others
⇒ The gala raised $2.4 million despite the event happening during the Malibu wildfires that caused thousands to be evacuated.

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Our office:
2911 Adams Ave. Suite 19
San Diego, CA 9216
619-546-7488

Art4Alz

April 25th, 2017 Posted by No Comment yet

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Art4Alz

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2911 Adams Ave. Suite 19
San Diego, CA 9216
619-546-7488

Earthwise Pet Supply

April 25th, 2017 Posted by No Comment yet

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Earthwise Pet Supply

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Our office:
2911 Adams Ave. Suite 19
San Diego, CA 9216
619-546-7488

Unveiled Bridal Expo

March 27th, 2017 Posted by No Comment yet

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Unveiled – Bridal Expo

For its Beverly Hills inauguration, the high-end wedding expo, Unveiled, called  on LLPR and its media connections to drive event attendance and brand awareness.

Our team handled all PR aspects, including blogger relations, for the exclusive bridal event, featuring the top wedding brands in the industry from Martha Stewart Weddings Magazine to an exclusive VIP fashion show by Vera Wang.

We leveraged the event host, Real Housewives of Beverly Hills star Lisa Vanderpump for pre-event and on-site press, garnering interviews on top  news station KTLA, MSN, CBS, NBC LA, a 5 min interview segment with KCAL and feature storied in Us Weekly, Los Angeles Times, Los Angeles Confidential and more.

RESULTS:

Total media audience: Over 142 million over a four-week period

Secured over 55 articles  and segments over a six week period

Secured 4 live TV segments pre-event  with top Los Angeles  news stations  KTLA & KCAL

Secured feature stories in key target outlets including US Weekly, Los Angeles Times, Getty Images, MSN Wonderwall, Style.com, Angeleno, Los Angeles  Confidential, CBS LA, Racked LA, NBC LA, Style Me Pretty and more.

 

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Lee and London Public Relations Client KidsFest San Diego May 2014

KidsFest

March 27th, 2017 Posted by No Comment yet

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KidsFest

COMING SOON!

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San Diego Film Festival

March 2nd, 2017 Posted by No Comment yet

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San Diego Film Festival

Lee and London team members were on the PR team for the San Diego Film Festival for 4 years. The SDFF draws attendees from across the US for a week of film premiers, nightly after-parties, award ceremonies and other special events. Over the course of our tenure with the festival, our work:

More than 100 media placements each year, including top tier targets like GQ, “Entertainment Tonight,” Variety, “Access Hollywood,” New York Times, Cosmopolitan and Los Angeles Times.

Garnered national industry, editor and regional awards for the Festival.

Saw film submissions increase from 500 to more than 2,000

Boosted sponsorships from 100 percent trade-outs to a total cash/trade value of more than $1 million.

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W San Diego

February 17th, 2017 Posted by No Comment yet

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W Hotel San Diego

Our team represented the super-chic hotel, including three on-property bar outlets (living Room Loung,e Beach Bar and Veranda Bar) and RICE restaurant as well as supporting special events and partnerships like Opaque Dining in the Dark, Don Julio agave lounge and Vueve Clicquot chamnpagne lounge.

Our multi-faceted media campagin made W San Diego a hot spot travel destination, earning the hotel a coveted spont on the list of “World’s Sexiest Hotels,” Conde Nast’s “Hot List” and numerous industry and media awards for their in-house Away Spa and RICE.

We produced and publicized high visibility events with: Ferrari, Macbeth Footwear, designer Nick Verreos, Wine Library TV’s Gary Vaynerchuk, FHM, PUMA, Adidas, Wired Magazine and the Food Network.

We worked with such notables as:

Barack Obama, Rob & Big, Macy Gray, Katy Perry, Rose McGowan, Kevin Spacey, Michael Bay, La Danian Tomlinson, Tim Burton, Tom DeLonge, The Rock, Russell Crowe and many more.

Results

Reached an audience of nearly 800 million

Earned an estimated $20 million in media value

Placed nearly 1,200 print, online, TV and radio spots

ROI of over 108xs the PR investment

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Designs for the Cure

February 17th, 2017 Posted by No Comment yet

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Designs for the Cure - Susan G. Komen LA

Our team was tapped by the Los Angeles County chapter of Susan G. Komen to take the reins for their first ever Designs for the Cure fundraising gala. SGKLA trusted LLPR to handle all publicity efforts in a month-span with a goal of a sold-out ballroom, nationwide press and a massive celebrity turnout.

The event, hosted by legendary designer David Meister, was an outstanding success, drawing celebrity attendees like the musician Smash, Emmanuelle Chriqui of “Entourage” Fame and Sarah Ramirez of “Grey’s Anatomy”, to name a few. Our team secured coverage in target outlets like People, Los Angeles Times, LA Magazine, KTLA, and Radar Online.

For the 2012 gala, we came back bigger and better than ever, securing television personality Lauren Conrad as host, selling out the ballroom and increasing the media coverage over 70% than the previous year, as well as:

Leveraging Lauren Conrad as host to secure features in key target outlets including Access Hollywood, US Weekly, Life & Style, Associated Press, Los Angeles Times, MSN, Glamour Magazine, Los Angeles Magazine, AMP Radio and much more

Drawing total media audience of Over 328 million people

Securing over 837 articles and segments

25+ media outlets on-site at event and red carpet

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Sikk Shades by Eddie Bauer Jr.

June 23rd, 2016 Posted by No Comment yet

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Sikk Shades by Eddie Bauer Jr.

Lee and London was tapped to launch high performance sunglass brand Sikk Shades by Eddie Bauer Jr. into the action sports market through a targeted program of sponsorships and activations across Southern California.

LLPR used our extensive relationships in the action sports industry to secure a sponsorship for Sikk Shades on TransWorld Skateboarding’s C.U.T. tour. Our team also created partnerships with local surf schools and launched a Sikkest Wave contest for groms as well as a Bro-Mo Tour. Our team also secured and coordinated a video shoot with Pro Skater Micky Papa for social media channels.

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Race for the Cure

June 23rd, 2016 Posted by No Comment yet

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Race for the Cure Los Angeles

Total Audience Reached with Earned Media:  Over 45 Million

Total Earned Media Confirmed Placements : 78

Presenting Media Partners – Secured and Managed by our team

Univision and CBS2/KCAL9

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Big Bear Mountain Resorts

June 17th, 2016 Posted by No Comment yet

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Big Bear Mountain Resorts

Lee & London team members managed public relations for Big Bear Mountain Resorts (Snow Summit and Bear Mountain) for four seasons. One unique challenge was the shortage of snowfall during those seasons, which were among the driest on record. With a state-of-the-art snowmaking system in place, the challenge became educating the public that man-made snow IS real snow.  We started by educating the media and specifically weather reporters by hosting media days early in the season where we offered tours of the snowmaking system.

Another challenge was getting the media to refer to the resorts as the proper name: Big Bear Mountain Resorts, rather than just saying “Big Bear” or “Big Bear Mountain.” We sent each media member a care package at the beginning of each season with a list of “Quick Facts” on the resort as well as snow season, in general. Coupled with our media days, we were able to establish personal relationships with the key reporters so when they did use the wrong name, we’d simply shoot them a quick e-mail to again clarify the proper name.

 In addition to ongoing PR for both mountains, our team was tasked with promoting individual events and contests, which totaled over 30 each season. We worked with sponsors like ThirtyTwo, Paul Mitchell, etnies and more to ensure our teams coordinated press coverage to maximize resources. From feature articles, to appearances on broadcast morning news, on average, our team earned secured more than 300 pieces of coverage each season.

Perhaps the best example of our work is that the in-house PR rep for etnies at the time, after working with our team on an event at Bear Mountain, hired us on to promote their eS Game of Skate contest in 12 cities across the U.S.

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Berry Best Chocolate Fest

June 16th, 2016 Posted by No Comment yet

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Berry Best Chocolate Fest

Lee & London was tasked with promoting the first ever Berry Best Chocolate Fest in 2015. In addition to traditional media relations efforts, our team also managed the print and outdoor advertising and digital marketing for the festival.  We secured press coverage in all local newspapers and local TV stations, including CW 6, Fox and KUSI. With a very small budget for advertising, our team worked closely with Clear Channel to develop an outdoor campaign utilizing billboards and bus stop shelters targeting “foodie” areas of San Diego County.  The client’s goal for attendance was 1,500. The day of the event brought out over 3,500 people. Our work didn’t stop the day of the event. With so many people lined up to get in the venue, our team immediately assisted with check-ins and ticket sales at the front gate.

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Supergirl Pro

June 16th, 2016 Posted by No Comment yet

Supergirl Pro Surf Competition

Lee and London managed media relations, social media & on-site event staffing for the nationally-televised Warner Bros. and Paul Mitchell Supergirl Pro Surf Competition in Oceanside, CA. The event served as the only ASP 6-Star women’s event in North America and the largest female contest in the world with 80+ athletes.

The PR campaign drove record-breaking attendance for the three-day competition and garnered continuous positive feedback from both regional and endemic press, with features in Associated Press, ESPN, Transworld, Yahoo!, San Diego Union Tribune, North County Times and more as well as several on-site segments with Fox 5 TV, KUSI TV and CBS 8 TV, plus live radio.

Total media audience: Over 210 million over a six-week period

Secured over 205 articles and segments over a six week period

Media placements in ESPN, Yahoo! Sports, Transworld Surf, Transworld Business, BNQT, Grind, Surf Channel, Surfer Magazine, Surfline, Surfer’s Village, Surf Shot and more

Secured several pre-event and on-site live TV segments with Fox 5 San Diego, KUSI News and CBS 8 San Diego

Secured feature stories in key regional outlets San Diego Union-Tribune (largest SD paper covered in print and online), North County Times, San Diego Magazine, Ranch & Coast Magazine, The Coast News, San Diego Reader

Secured radio segments pre-event and 17 on-site reporters

Lee and London managed on-site social media, an intensive athlete social media campaign and developed and managed multiple social media contests

Lee and London Public Relations Client World Skateboarding Grand Prix at Kimberley Diamond Cup

Skateboarding for Hope

October 27th, 2014 Posted by No Comment yet

Skateboarding for Hope

 COMING SOON!

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Lee and London Public Relations Client Doheny Surf Festival in Southern California

Doheny Surf Festival

October 27th, 2014 Posted by No Comment yet

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Doheny Surf Festival

COMING SOON!!

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San Diego Festival of Beer

October 27th, 2014 Posted by No Comment yet

Craft beer for a cause: promoting San Diego’s oldest beer festival.

Maloof Money Cup

October 23rd, 2014 Posted by No Comment yet

From hotel openings and film festivals to major fundraising galas, Lee and London team members have managed the red carpets for dozens of clients.

Skateboarding World Championships

February 27th, 2014 Posted by No Comment yet

Our team manages the international PR for World Skateboarding Grand Prix, the leading global skate events company.

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