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Welk Resorts St. Patrick’s Day Spring Fling Family Festival

Lee and London was brought on in 2018 by the Welk Resort in Escondido to assist with their Theatre’s PR, and since we earned great results, the Resort had us work on some of their annual events. One was the St. Patrick’s Day Spring Fling Family Festival in March of 2019. The festival was one of the only family-focused St. Patrick’s Day events in the entire San Diego County, so we were excited to get the word out. L&L was also tasked with developing copy for digital and social ads and facilitating the social buys on the backend of Facebook.

With a focus on garnering local coverage, the L&L team curated placements on most of the region’s largest reaching outlets like San Diego Family Magazine, Pacific Magazine, Patch, Red Tricycle, Escondido Times-Advocate, San Diego Union-Tribune, SoCal Pulse, The Vista Press, iHeart Media Websites, SD City Beat, Valley Roadrunner and more. We also coordinated TV segments with Fox 5, News 8 and ABC 10.

In this short two-month campaign, our results by the numbers were:

– Audience reach of 55 million with over 400k estimated coverage views
– Over 50 pieces of earned media
– Estimated $75k media value
– Social ads reach of over 300k with a budget of less than $3,000

Highlights & Press Coverage

Our office:
2911 Adams Ave. Suite 19
San Diego, CA 9216
619-546-7488