Lee & London was tasked with promoting the first ever Berry Best Chocolate Fest at Liberty Station in 2015. In addition to traditional media relations efforts, our team also managed digital marketing and advertising for the festival.

With a very small budget for advertising, our team worked closely with Clear Channel to develop an outdoor campaign utilizing billboards and bus stop shelters targeting “foodie” areas of San Diego County.  The client’s goal for attendance was 1,500 because proceeds went to the Helen Woodward Animal Center. The day of the event brought out over 3,500 people.

But our work didn’t stop the day of the event! With so many people lined up to get in the venue, our team immediately assisted with check-ins and ticket sales at the front gate.

Results:

- Press coverage in all local newspapers 

- Segments on all local TV stations, both ahead of the event and during, including CW 6, Fox and KUSI

- PR efforts resulted in almost 3 times targeted attendance

- ROI was over 4 times investment