Big Bear Mountain Resorts

May 22nd, 2019 Posted by No Comment yet

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Big Bear Mountain Resorts

Lee & London team members managed public relations for Big Bear Mountain Resorts (Snow Summit and Bear Mountain) for four seasons. One unique challenge was the shortage of snowfall during those seasons, which were among the driest on record. With a state-of-the-art snowmaking system in place, the challenge became educating the public that man-made snow IS real snow.  We started by educating the media and specifically weather reporters by hosting media days early in the season where we offered tours of the snowmaking system. In addition to ongoing PR for both mountains, our team was tasked with promoting individual events and contests, which totaled over 30 each season.

Another challenge was getting the media to refer to the resorts as the proper name: Big Bear Mountain Resorts, rather than just saying “Big Bear” or “Big Bear Mountain.” We sent each media member a care package at the beginning of each season with a list of “Quick Facts” on the resort as well as snow season, in general. Coupled with our media days, we were able to establish personal relationships with the key reporters so when they did use the wrong name, we’d simply shoot them a quick e-mail to again clarify the proper name.

L&L PR’s work over the course of our contract included:

– Earning over 300 media placements each season including feature articles and appearances on broadcast morning news

– Working with sponsors like ThirtyTwo, Paul Mitchell, Etnies and more to ensure our teams coordinated press coverage to maximize resources

– Promoting individual events and contests, which totaled over 30 each season

– Working with Etnies to promote their eS Game of Skate contest in 12 cities across the U.S.

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Highlights & Press Coverage:

Our office:
2911 Adams Ave. Suite 19
San Diego, CA 9216
619-546-7488

Arterra Restaurant

May 8th, 2019 Posted by No Comment yet

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Arterra Restaurant

Unhappy with the results of their national media relations firm, the award-winning Arterra Restaurant in the Marriott Del Mar turned to Lee and London team members to refresh their reputation and bring in the young, hip So Cal crowd when they launched their new Outdoor Lounge. Before their first anniversary, our PR efforts led to a packed bar, event-driven overnight stays, a sold out restaurant and increased F&B revenue.

After the launch, our team continued to promote Arterra’s local, fresh and seasonal menus, property-wide events, and happy hour specials year-round. Our team introduced Arterra chefs to national, regional and local media; arranged appearances at the James Beard house in NYC; secured a 15-minute live interview on Martha Stewart Living radio and kept the restaurant top of mind with a steady stream of media features and awards.

Each year, our PR efforts:

– Reached more than 70 million in total audience

– Earned an estimated $5 million in publicity value

– Documented ROI of more than 30 times the PR investment

Portfolios

Highlights of Press Coverage:

Our office:
2911 Adams Ave. Suite 19
San Diego, CA 9216
619-546-7488

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