Unhappy with the results of their national media relations firm, the award-winning Arterra Restaurant in the Marriott Del Mar turned to Lee and London team members to refresh their reputation and bring in the young, hip So Cal crowd when they launched their new Outdoor Lounge. Before their first anniversary, our PR efforts led to a packed bar, event-driven overnight stays, a sold out restaurant and increased F&B revenue.
After the launch, our team continued to promote Arterra’s local, fresh and seasonal menus, property-wide events, and happy hour specials year-round. Our team introduced Arterra chefs to national, regional and local media; arranged appearances at the James Beard house in NYC; secured a 15-minute live interview on Martha Stewart Living radio and kept the restaurant top of mind with a steady stream of media features and awards.
Each year, our PR efforts:
– Reached more than 70 million in total audience
– Earned an estimated $5 million in publicity value
– Documented ROI of more than 30 times the PR investment