Action Sports - Lee and London Public Relations

Portfolio

ACTION
SPORTS

Lee & London has extensive experience in the action sports industry.
We’ve worked with major brands like Sole Technology, Vans, Hurley, ThirtyTwo, Oakley
via special events, sponsorships and activations. We’ve managed events in snow, ski
and surf industries – working with endemic media as well as local, regional
and national press. Our action sports experience includes:

Big Bear Mountain Resorts – 30 events per season
eS Game of Skate – 12 cities
Maloof Money Cup – Orange County, Washington D.C. and New York
Supergirl Pro Surf – Oceanside
Generations of Skate – Long Beach
Doheny Surf Festival
Bro Mo Tour
BMX Triples
Skateboarding World Championships (South Africa)
US Skateboarding Championships – 12 cities
Turkish Skateboarding Championships
Global Skateboarding Summit (Istanbul)
World Skateboarding Federation

ACTION SPORTS

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Lee & London team members managed public relations for Big Bear Mountain Resorts (Snow Summit and Bear Mountain)
for four seasons. One unique challenge was the shortage of snowfall during those seasons, which were among the driest
on record. With a state-of-the-art snowmaking system in place, the challenge became educating the public that
man-made snow IS real snow. We started by educating the media and specifically weather reporters by hosting media days
early in the season where we offered tours of the snowmaking system. Another challenge was getting the media to refer
to the resorts by the proper name : Big Bear Mountain Resorts, rather than just saying “Big Bear” or “Big Bear Mountain.”
We sent each media member a care package at the beginning of each season with a list of “Quick Facts” on the resort
as well as snow season, in general. Coupled with our media days, we were able to establish personal relationships
with the key reporters so when they did use the wrong name, we’d simply shoot them a quick e-mail.

In addition to ongoing PR for both mountains, our team was tasked with promoting individual events and contests,
which totaled over 30 each season. We worked with sponsors like ThirtyTwo, Paul Mitchell, etnies and more to ensure
our teams coordinated press coverage to maximize resources. From feature articles, to appearances on broadcast
morning news, on average, our team earned secured more than 300 pieces of coverage each season.
Perhaps the best example of our work is that the in-house PR rep for Sole Technology at the time,
after working with our team on an event at Bear Mountain, hired us on to promote their eS Game of Skate contest
in 12 cities across the U.S.

BIG BEAR MOUNTAIN RESORTS

More Case Studies

Lee & London has extensive experience in the action sports industry. We’ve managed events in snow, ski and surf industries – working with endemic media as well as local, regional and national press.

L&L has worked and partnered with major brands like Sole Technology, Vans, Hurley, ThirtyTwo, Oakley, Nixon and more via special events, sponsorships and activations.

Our action sports experience includes:

Big Bear Mountain Resorts – 30 ski and snowboarding events per season

eS Game of Skate – 12 cities

Maloof Money Cup – Orange County, Washington D.C. and New York

Supergirl Pro Surf – Oceanside

Generations of Skate – Long Beach

Doheny Surf Festival

Bro Mo Surf Tour

BMX Triples

Skateboarding World Championships (South Africa)

US Skateboarding Championships – 12 cities

Turkish Skateboarding Championships