Tech, Apps, Startups

The Lee and London team has experience with Technology PR, specifically apps, gadgets and consumer products. We've also helped a variety of startups launch their platforms and brands with the help of earned media to gain traction, notoriety and familiarity. Clients have been featured in LA Times, Mashable, New York Post, Parents, TechRepublic, ZD Net, Yahoo! News, Redbook, Modern Bride, Self, Elle Magazine, and much more. Some of the brands and companies we've worked with are:

DriveCam- The global PR program for the company included B2B and consumer marketing, national and trade media relations, public affairs and collateral development. LPR team members provided media training to executives, managed trade and national media relations, directed Broll shoots and worked with DriveCam customers to gather newsworthy stories for pitches.  Results included local and national media coverage, including “Dateline NBC,” “Today Show,” “ABC World News Tonight,” “Good Morning America,” CNN, NPR, FOX News and more.

Pure Digital Cinema: Ten Weeks = 100 Million Impressions. Armed with tight deadlines, a small budget and big news, our team went to work on one of their most aggressive media relations campaigns to date: launching San Diego-based UltraStar Cinemas as the first national theater chain to go completely digital. With competing chains close behind them in this cinematic milestone, in just over 70 days our team secured 94 media placements— from print and online to television and radio: from Investor’s Business Daily, Variety, Hollywood Reporter and to front-page business and arts section spreads.

Taurus Aerospace Group – Introduced to Taurus because of previous work for Macquarie Group Ltd., Limelight helped Taurus Aerospace Group announce its company expansion with a new executive team (CEO and CFO), announced an acquisition in the aviation aftermarket space and provided executive media training.

International Game Technology – The leading manufacturer of gaming machines. Managed media relations to launch new gaming products, in addition to all MegaJackpots™ throughout the state of California. The campaign secured coverage on local and regional print and broadcast outlets, plus major national programs, including Late Night with David Letterman, Jay Leno and CNN.

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