For its Beverly Hills inauguration, the high-end wedding expo, Unveiled, called on L&LPR and its media connections to drive event attendance and brand awareness.
Our team handled all PR aspects, including blogger relations, for the exclusive bridal event, featuring the top wedding brands in the industry from Martha Stewart Weddings Magazine to an exclusive VIP fashion show by Vera Wang.
We leveraged the event host, Real Housewives of Beverly Hills star Lisa Vanderpump for the pre-event and on-site press, garnering interviews on top news station KTLA, MSN, CBS, NBC LA, a 5 min interview segment with KCAL and feature stories in Us Weekly, Los Angeles Times, Los Angeles Confidential and more.
Each year, our PR efforts:
– Reached more than 55 million in total audience
– Earned an estimated $1.1 million in publicity value
– Averaged 14 print/online articles, television or radio segments a month
– Documented ROI of more than 45 times the PR investment