Lee and London was brought on to launch high-performance sunglass brand Sikk Shades by Eddie Bauer Jr. into the action sports market through a targeted program of sponsorships and activations across Southern California. We used our extensive relationships in the action sports industry to secure a variety of partnerships.
L&L PR facilitated:
– Sponsorship for Sikk Shades on TransWorld Skateboarding’s C.U.T. tour
– Partnerships with local surf schools
– Launched a Sikkest Wave contest for groms and a Bro-Mo Tour
– Secured and coordinated a video shoot with Pro Skater Micky Papa for social media channels