Sikk Shades by Eddie Bauer Jr.


Sikk Shades
by Eddie Bauer Jr.

Lee and London was brought on to launch high-performance sunglass brand Sikk Shades by Eddie Bauer Jr. into the action sports market through a targeted program of sponsorships and activations across Southern California. We used our extensive relationships in the action sports industry to secure a variety of partnerships.

L&L PR facilitated:

– Sponsorship for Sikk Shades on TransWorld Skateboarding’s C.U.T. tour

– Partnerships with local surf schools

– Launched a Sikkest Wave contest for groms and a Bro-Mo Tour

– Secured and coordinated a video shoot with Pro Skater Micky Papa for social media channels

Our office:
2911 Adams Ave. Suite 19
San Diego, CA 92116