Tech startup, nonda, signed on with L&L PR in early 2018 when their marketing team realized they needed strategic and focused efforts for their media relations, on both a national and international scale. Nonda leads the market in offering premium connected car devices that are simple and accessible to everyone and every kind of car, all at an accessible price point.
Our team worked diligently to increase brand awareness through earned media placements and assisted with new product announcements. We facilitated reviews of their newest products, the ZUS Smart Backup Camera and the ZUS Smart Dash Camera, in renowned tech-focused news outlets like ZD Net, BGR, Gadgeteer and The News Wheel.
L&L also earned placements of nonda’s products in gift guides and product roundups in Mashable, ZD Net, Car and Driver, TechRepublic, Café Mom, BGR, The Gadgeteer, Yahoo! News, Tech Guide, 9 to 5 Toys, The Detroit News, The News Wheel, Best Gifts, The Week, Entrepreneur and more.
In under a year, our work with nonda resulted in:
– Over 50 earned media placements, reaching a total audience of 1.5 billion readers
– 1.5 million (and growing) coverage views, worldwide
– $500,000+ in publicity value
– One TV segment resulted in $12,500 in sales