By: Emily O’Brien
And in the blink of an eye, my internship at Lee & London is coming to an end. I told myself when I started here that I would make a final blog post reflecting on my entire experience as a ~virtual~ Intern at Lee & London, so here it is. If I’m being honest here, I have no idea where to begin, it’s incredibly difficult to try and put into words just how grateful I am for this experience.
Let’s start here, never in my entire college experience have I learned so many valuable skills in such a short period of time. My University does not have a Public Relations major, and there’s only one course that covers PR. While my Intro to PR class was my favorite class I had ever taken, it’s safe to say I had no clue what the day-to-day of a Public Relations professional actually looked like. My knowledge started and ended at “Cision will be your best friend.” Granted, that statement has remained entirely true, but I have learned so much more in the process than just that. I now know more about how to curate a killer media list, write a pitch that won’t make journalists slam their head against their desk, and I understand the strategic thinking made behind every PR project and decision. I could not have gained any of those skills if it were not for the help and mentoring that those above me offered, and while I’m sure my questions drove them crazy from time to time, they never showed my curiosity off (see blog post 2 – virtual communication is key for more on that).
Additionally, I got to work hand-in-hand with an incredible team to bounce ideas off of one another, brainstorm, and overall form great connections with people all over the United States. I started this blog series with a focus on virtual internships vs. in-person internships and while there are absolutely some major differences (not getting to collaborate with the team in person, not being able to raise your hand for quick questions, and not witnessing company culture first-hand, being some), the purpose and outcome of an internship remained the same. The other interns and I were given a shot at a first-hand experience within the Public Relations field, and that is something that no college class or youtube tutorial could ever teach. We were welcomed into the team and respected as team members, given tasks to complete that would challenge and teach us, and offered front-row seats for witnessing PR pros work their magic for their clients.
If you are an aspiring professional in any career field, chase any opportunity you get, virtual or not virtual, the most valuable thing we can experience is the freedom to chase the opportunities we want.
If you are a seasoned professional in any career field, offer people opportunities to learn from you – they want to so bad and there are so many incredible young professionals who would kill for an opportunity to witness you excel at a field they are interested in. You have so much to teach, and they have so much they want to learn.
All in all, we are all experiencing a crazy time right now, the world is changing in an immeasurable way and we are all just trying to figure out how to live our lives amid a global crisis. Don’t let the uncertainty of the times derail you from chasing your dreams. What’s my dream? To work at a Public Relations agency in a city (any city) and more importantly to never lose my passion for PR and my drive to keep learning.
If anything, let this awful experience of living through a pandemic put into perspective what you want most out of the story that is your life. Embrace any opportunities, chase your aspirations, and don’t forget to be kind to yourself and others in the process. It’s not always about growing your career skills, sometimes it’s just about growing.
By Emily O’Brien
December 17, 2020
The Power of The Blog
As PR Pros, it is our job to stay up to date on emerging trends and help our clients adjust their publicity strategy to achieve their business goals. We want to shed some light on the incredible value establishing a company blog offers (a blog post about blogs, on our blog, what could be better?), and how it can help you achieve your business goals in an extremely powerful way.
Establishes Authenticity & Increases Trust
Authenticity has never been more important in the consumer decision cycle. Don’t believe me? Stackla conducted a survey of over 1000 consumers, spanning 3 different countries (US, UK, and Australia) and found that 90% of consumers agree that authenticity is important when choosing which brands to support. The numbers don’t lie, you need to get real with consumers, and blogs are an incredible way to do so. Not only do blogs offer brands an outlet to share their expertise and insight, but they present the opportunity to connect with both aware and latent audiences on a deeper level, directly resulting in business success. Still need convincing? See below for a glimpse at some of the awesome benefits that a company blog provides.
In many cases, there’s hundreds of companies within the same industry vying for the same consumers, so brands must find a way to stand out among their competitors and establish themselves as the best choice – blogs can help you do this! There’s no limits to what you can and cannot write about in your company blog. Ask yourself what it is that separates your brand from the rest, and write about it! By writing about the unique skills that your brand brings to the table, you are establishing your credibility effortlessly, which will resonate with consumers.
You can use a pull-out quote or stat here from post if it makes sesnse
Serves as Valuable Owned Media (that can easily turn into shared)
There’s 4 types of Media – Paid, Earned, Shared, and Owned (PESO) and based on our experience as Media Mavens for several of our clients, we have found the very best publicity results come from brands that utilize a hybrid media approach. The power of Owned Media tends to be swept under the rug, yet if done correctly, can transform your brand and garner publicity like no other. Blogs are a perfect example of owned media that is able to transcend it’s category and drive website traffic. Owned media is everlasting, affordable, has innate shareability, and gives you control over the message you wish to project to audiences (what is better than that!)
By allowing comments, likes, and sharing features on blog posts, consumers are able to interact with your brand itself, as well as other consumers, building a sense of community within audiences. You may be thinking, “Why do I need a strong sense of brand community?” Well, according to a 2018 study by Cigna, 50% of American feel lonely and isolated. Let your brand be the reason this changes. No matter what your product or service may be, loyal audiences are incredibly valuable and vital for continued business growth and success. By allowing consumers to interact with your blog post, you are given a first hand review of your brand, which will offer very helpful insight on how you can improve your products or services to adapt to the ever changing needs of consumers.
So have we convinced you yet? Blogs are an easy, affordable way to bolster your brand community, awareness, and credibility, and offers you some control over your brand narrative. Lucky for you, we are a team full of skilled writers who love the opportunity to expand on our clients’ brand and share their story with the public. If you’re looking for some help on how to launch a company blog, give us a call and we will happily connect you with one of our skilled writers. So what are you waiting for, get started on that blog!