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Julian Apple Season
September – November
The Annual Season of Harvest celebration in Julian has begun and continues through Halloween. Events and activities for all ages include a pumpkin picking patch, hayrides and berry picking, and of course, Julian’s famous apple pies. (Pro-tip: get the crumble top). For more information visit https://visitjulian.com/to-see-do/special-events/apple-days/.

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On the weekend of July 13, our very own Chloe Janda volunteered her time to run the San Diego LGBT Pride PR campaign for the second year in a row. (more…)

WildAid, a wildlife conservation group working to end the illegal wildlife trade and the poaching of elephant ivory, shark fins and rhino horn, has partnered with the filmmakers of Jurassic World, as well as star Bryce Dallas Howard, to produce a PSA campaign helping to save the endangered rhinoceros from extinction.

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We are excited to be working with our new client, Fluent Forever, a modern guide to learning new languages quickly and efficiently. While immersion is one way to learn a language, most people cannot devote that much of their lives to learning a new language. Fluent Forever provides a practical way to learn a new language from a memory standpoint

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They say a glass of wine a day keeps doctor away. Although at Vintage Hollywood, there was probably more than just one glass… 

On June 9, Vintage Hollywood raised more than $200,000 at its annual food and wine tasting event, benefiting  The People Concern, one of LA’s largest nonprofits fighting homelessness.

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Diane Keaton attends The People Concern’s Celebrating Change Gala at Casa Vertigo on April 29, 2018 in Los Angeles, California.

Lee and London is very excited to announce that The People Concern hosted the Inaugural “Celebrating Change” gala! The People Concern is a nonprofit organization striving to end homelessness in Los Angeles. All money raised at the gala will go directly toward helping the homeless in Los Angeles by providing services like mental health care, housing services, domestic violence services, life skills, income assistance, medical care and outreach.

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The San Diego Center for Jewish Culture has announced the lineup for its 23rd Annual San Diego Jewish BookFest! From a super cool “speed dating with book authors” event to a brunch with the “Queen of American Jewish Cooking” Joan Nathan, to a “Civil Debate: The Future of on Israel’s Soul” with JJ Goldberg and Jonathan S. Tobin, this year’s schedule is packed full of amazing discussions and presentations. Don’t miss out!  Get your tickets today. Check out the full press release below.  (more…)

• Must be a current college student studying PR, Communications or Journalism
• Must receive course credit for the internship as this is an unpaid internship
• Must work total of 100 hours to complete internship requirements

Timeframe:  May – August (more…)

Take a look at some of this year’s top ads and tell us your favorite! (more…)

If you haven’t seen this hilarious video of Margot Robbie sharing how she met Ellen, you MUST watch.  Hilarious. Most embarrassing moment – ever! (more…)

By Heidi Smyth

1. Get an internship, or two, or three- Most PR agencies will not consider you a “strong” applicant for an entry level postion unless you have had at least two (or even three) internships within the field. Learn all you can in your internships and show potential employers you’ve learned the basic PR skills, like navigating clipping services, producing coverage reports and building media lists. These tasks may seem basic, but they are time consuming to learn, and an internship is the best way to get familiar with programs like Cision, Burrelles, SproutSocial and Vocus. (more…)

• Must be a current college student studying PR, Communications or Journalism
• Must receive course credit for the internship
• Must work total of 60 hours to complete internship requirements

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 (November 5, 2017 – San Diego) Redwood Media Group, which owns and operates Art San Diego along with five other art shows: Artexpo New York, Artexpo Las Vegas, Spectrum Miami, Red Dot Miami, and Art Santa Fe, announced today that after a successful move to the Wyland Center at Del Mar Fairgrounds, Art San Diego will return Oct. 18–21, 2018. (more…)

Largest Contemporary Art Show in San Diego Moves to Del Mar Fairgrounds; 15,000 Expected over Four Days of Exhibitions, Special Events and Art Talks

(July 24, 2017 – San Diego, Calif.) Redwood Media Group announces the return of Art San Diego, the largest contemporary art show in San Diego, for a four-day run Sept. 28 – Oct. 1, 2017.  With Presenting Sponsor UBS Financial Services, the annual event draws 15,000 attendees. Held for the last eight years in Balboa Park, this year’s show moves to a larger venue, the scenic Wyland Center at the Del Mar Fairgrounds. (more…)

WildAid is teaming up with Josh Duhamel, one of the stars of the soon-to-hit-theaters Transformers sequel, to let U.S. travelers know that the souvenir they buy may have cost an endangered animal its life. The campaign will air via PSAs and billboards across the country. Josh is a long-time supporter of WildAid and its mission to end the illegal wildlife trade.   (more…)

Lake Tahoe’s only wine tasting boat cruise, Tahoe Tastings offers cruises Thursdays through Sundays from June – October

(Lake Tahoe, Calif. – March 28, 2017) – Tahoe Tastings announces it will begin daily, Thursday – Sunday cruises June 1, 2017. Tahoe residents and visitors are invited to experience the beauty of Lake Tahoe aboard the Golden Rose, a beautifully restored 1953 Chris Craft Venetian Water Taxi, while tasting a curated selection of high-end boutique wines from across Napa Valley and Northern California. (more…)

Our team was excited to land two very big hits for our longtime client Jackson Design and Remodeling this week. We got two of their projects in national magazines, one in Cottages & Bungalows and one in Rustic Country Magazine. The staff from the magazines came down to San Diego with their photographer to style and shoot both homes.  The first shoot was for a gorgeous traditional kitchen in La Jolla and the second shoot was a whole home (and barn) in Escondido. (more…)

New Skatepark will Host the 2017 Canadian Skateboarding Championships

World Skateboarding Federation and Olympic Park officials announced today a partnership to build a new world class skatepark in Montreal, Canada in Olympic Park, which celebrates its 40^th anniversary this year.  The state-of-the-art park is planned to host future national and international skateboarding events, including the 2017 Canadian Skateboarding Championships. (more…)

No one escapes PR blunders, not even an extremely powerful military organization run by a near omnipotent super being. In honor of May the Fourth (International Galactic Star Wars Day), we decided to look at some of the biggest PR blunders made by the Empire. (more…)

Lee and London PR is excited to announce it’s expanded role for the San Diego Festival of Beer in 2016. Lee and London will manage the festival website, all marketing and advertising as well as PR and social media. This year, the festival has adopted a political theme as it’s just one month out from the November presidential election.  The fest will feature over 50 local breweries who will serve up 120 varieties of bipartisan brews.

The Berry Best Chocolate Fest is Coming to Liberty Station March 19

Sample Sensational Chocolates and Shop for Easter: Family Friendly Event Features Chocolate Pie Eating Contest, Cupcake Decorating Station, an Easter Bunny Photo Booth and San Diego’s Tastiest Chocolates

 The Berry Best Chocolate Fest comes to Liberty Station on Saturday, March 19 from 11:00 a.m. to 6:00 p.m.  (more…)

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The March issue of French Style Magazine featured a gorgeous French Country kitchen remodeled by client Jackson Design and Remodeling.  The 5-page spread also includes tips for designing a French Country kitchen. Check out the full spread – CLICK HERE.

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All summer long we are teaming up with our client, Sikk Shades, as we will be hosting the inaugural Bro-Mo Tour. We will be cruising up and down Highway 101 searching for the next best talent.

For the first stop of the Tour, we nestled onto Pipes Beach in Encinitas. The punchy beach break offered stellar knee to chest high sets, which resulted in an all-around fun morning surf. (more…)

Third annual skate contest series will cover six cities in six weeks

(Houston, TX—May 6, 2015) Sikk Shades® – a new line of performance eyewear for the action sports market – is proud to sponsor TransWorld’s Come Up Tour. Starting May 9, the third annual amateur skate contest series will be touring the U.S. for six weeks in a row in search of the nation’s best unsponsored skateboarders. The tour will be stopping in major skate cities including Los Angeles, Oklahoma City, Nashville, Milwaukee, Portland and San Diego.  (more…)

Hold on to your Taste Buds: Lemon Zest & Garlic Fest is Coming to Downtown’s Waterfront Park July 18 

Ultimate Summer Foodie Festival will Feature Beer Garden, Tasting Competition, Live Entertainment and Fun Activities for the Whole Family

(San Diego, CA—May 4, 2015) San Diego has a new foodie fest to get excited about: The inaugural Lemon Zest & Garlic Fest will take place Saturday, July 18, from noon to 5 p.m. at the San Diego Waterfront Park in Downtown. (more…)

Skateboarding World Championships Return to South Africa Oct. 7-10  

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Introducing Sikk Shades®: The New Standard in Performance Eyewear

Flash Electric™ Lens Technology Outperforms Polarized, Gives Athletes Clearer Vision and Better Depth Perception; Perfectly Balanced Frame Offers Better Fit and Embedded Non-Slip Nose Grip for All Day Wear

(Houston, TX—February 26, 2015) Sikk Shades® – a new line of performance eyewear for the action sports market – officially launches today. Developed by former Pro BMX Rider Eddie Bauer Jr., along with some of the industry’s top eyewear designers, Sikk Shades’ flagship frames, the Huckleberry and Qualifier (starting at $119.99) are now available online and in select retailers nationwide. Created specifically for athletes, and designed to withstand harsh weather and extreme conditions, Sikk Shades offer clearer vision and better depth perception than traditional polarized glasses, as well as a better fit and a non-slip, embedded nose grip for all-day wear and comfort.

Sikk Shades’® lenses utilize Flash Electric™ technology, which blocks short-wave light –  the harmful light that leads to eye damage –  and allows ample amounts of long-wave light in. This allows the wearer to avoid the distortion and depth perception issues common in most polarized lenses, while providing clear and unobstructed vision, a huge advantage if you’re on the track or hitting the slopes.

Each pair of Sikk Shades® features a non-slip nose grip embedded into the frame, keeping the glasses securely in place while athletes sweat, experience extreme weather and manage harsh terrain. The durable frames are made by one of Italy’s most respected, independent eyewear manufacturers and are perfectly balanced and weighted to fit better, without the painful pressure points behind the ear – allowing for all day wear and comfort.

“As a former pro BMX/Motorcross racer, I was frustrated by the polarized sunglasses I was wearing constantly distorting my vision, giving off that weird prism effect and causing depth perception issues – something that’s particularly problematic when you’re skating, snowboarding, riding motocross or BMX,” said Eddie Bauer Jr., founder and CEO of Sikk Shades®.  “I started doing research to find an alternative to polarized lenses and found Flash Electric™ technology was the perfect solution. It outperforms polarized in virtually every aspect, providing superior vision while also letting in fewer damaging UV rays. From there, we developed the perfectly weighted and balanced frames, which eliminate the pressure points behind the ears and offer a very comfortable fit. We also embedded the nose grip right into the frame. We’ve had the glasses tested by our friends and colleagues in the industry and they’ve received incredible reviews. We’re excited to launch what we believe will be the new standard in performance eyewear for the action sports industry.”

Sikk Shades® has assembled an impressive roster of up-and-coming athletes from skate, surf, snow, BMX and motocross to test its flagship frames and to serve as brand ambassadors, including:

Surf: Paul Pluey, Vanina Walsh

Skate: Daniel Cuervo, Jose Cheese Chevalo

Snow: Ian Kuhn, Phil Smage, Jason Lozzi, Aaron Lozzi and Brandon Heitzenrater

Olympians: Lucas Mata (Australian bobsled team) and Mirela Rahneva (Olympian skeleton racer for Team Canada)

Motocross: Craig Robertson, Austin Politelli and Dylan French

BMX: Justin Carson (5-time Colorado State Champion)

Auto: Austin Ford and Kyle Keenan

To learn more about the Sikk Shades® Team, visit www.SikkShades.com.

About Sikk Shades®

Sikk Shades® is the new standard in performance eyewear for active lifestyles. After three years of research and development, Sikk Shades’ flagship frames, Huckleberry and Qualifier, offer action sports enthusiasts a fresh look while outperforming traditional polarized lenses. Founded by Eddie Bauer Jr. and tested by up-and-coming amateur and professional athletes, Sikk Shades utilize Flash Electric™ technology, which blocks harmful UV rays while avoiding the distortion and depth perception issues common in most polarized lenses. The perfectly balanced, Italian-made frames eliminate pressure points behind the ears for a better fit and all day wear and comfort. The non-slip nose grip is embedded right into the frame, keeping glasses firmly in place even in harsh conditions. For more information, visit www.sikkshades.com or follow the brand on Facebook,Twitter and Instagram.

It’s official: The first KDC Grand Slam Regional Qualifier of 2015 will be showcased at Ultimate X Action Sports Fest next weekend, 27-28 Feb. at Grandwest Arena in Cape Town. (more…)

KIMBERLEY DIAMOND CUP PRESENTED BY KUMBA IRON ORE ANNOUNCES 2015 SCHEDULE

World Skateboarding Grand Prix today released the Kimberley Diamond Cup (KDC) presented by Kumba Iron Ore schedule for 2015. Hosted in partnership with the Northern Cape Provincial Government, the Kimberley Diamond Cup will feature three Grand Slam regional qualifying events and fourteen Skateboarding for Hope community outreach initiatives leading up to skateboarding world championships event in Kimberley in October 2015. (more…)

As the new year gets under way, many San Diegans are inspired to refresh their homes and finally begin planning that long-overdue remodeling project. Kitchens are at the top of the list for many homeowners with open, inviting spaces that suit entertaining, one of the big, continuing trends for 2015.

We’re Hiring! Join us at AGENDA’s Schmooz event sponsored by Malakye!  Check out our open positions HERE.

Check out some of the great action sports companies below who will be participating in this year’s Schmooz! If you are looking for a job in the action sports industry, you don’t want to miss this FREE event. For more information on Schmooz at AGENDA – visit their page HERE.

ABOUT AGENDA:  Agenda is the most diverse and creative lifestyle fashion trade show in the world. Since 2003, Agenda has emerged as the premier destination for brands and retailers to converge. Agenda is where passion becomes profit and the business of creativity is conducted in a truly authentic environment. What began as a satellite show with a small grouping of 30 brands has since transcended into the quintessential lifestyle fashion trade show. Agenda’s portfolio now includes six shows, in three cities, expertly curated with over 1,000 brands and a recurring brand-building conference. Buyers, brands, investors, distributors, and media hail from around the globe, gathering at Agenda to build partnerships, participate in the community, and grow their businesses.

The Lee & London elves were hard at work this month spreading holiday cheer by assembling our unique beverage holders to give to our faithful followers.

This unique beverage holder is our gift for our friends and clients this holiday season. Made in Pennsylvania of cedar wood, the boxes are sent as puzzles which our elves happily assembled! Each beverage holder is made from different pieces of wood which are cut and engraved by lasers, making each gift one of a kind. Click the video below to watch our elves make holiday cheer!

Musician Ben Harper taught himself to skate like a pro by learning Switch 360 Flips at 45! Watch the video below and check out the whole story by Transworld here!

Lee and London team member Heidi completed the Avengers Half Marathon at Disneyland this past weekend.  It was her third half marathon this year.  Heidi runs all the marathons alongside her dad, Bill, who at age 59 can out run most 20 year olds. Congratulations to Heidi and Bill!

We hung Heidi’s medal on her desk lamp while she was at lunch.

Well, it was fun while it lasted… But as of November 5, 2014, Facebook is banning the much-loved practice of “like-gating.”  No more forcing people to “like” your page to win a prize pack.  Now they’ll just have to like you because of your winning personality (also your awesome customer service and great products).

So what CAN you require users to do in order to enter a contest. Here are a few ideas:

1) You can have them subscribe to your blog.  You don’t have a blog?  Maybe now is a good time to think about whether it makes sense for your brand. While it takes great content that is interesting to your audience and goes beyond your product offerings and pure marketing messaging, it can be a very effective communications channel. Other great reasons to have a blog is to utilize as a means to reach your customers in times of crisis and also to enhance your visibility on search engines which are constantly crawling for new content.

2) You can still “Like-gate” on other sites, including Twitter, Pinterest and Instagram.

3)  Ask for an e-mail address to build your customer database.  Whether for newsletters, new product announcements, upcoming events or partner offers, it’s important that companies build a customer database.

Wanna learn more? E-mail us at info@leeandlondon.com and ask for a social media consultation.

By Ryan Cox

Google Advertising’s varied platforms provide advertisers with an enormous reach as well as mountains of data with which to assess their ad campaigns. Click-through rates, Cost Per Click, and average rank are a few examples of the analytical tools included in Google Advertising platforms. These tools can help you measure the effectiveness of your campaigns while managing your budget. But you may be missing an important part of the picture if you fail to link your Google Advertising to your Analytics.

Google Analytics provides information such as bounce rate, average visit duration and pages per session. While the other 2 tools mentioned are self explanatory, your bounce rate is a measurement of users who came to your page then left without visiting another page or performing an action. All of this data aids in measuring individual ad, keyword or total campaign performance beyond the initial draw. This can also help you assess the landing page in which you are directing users.

Analytics can also provide demographic information such as age, gender and the interests of ad responders. This is valuable in both assessing current and past campaigns as well as planning future ones. It helps answer the questions of who your audience is and whether they match your target.

Linkage is relatively simple with Google’s assistance and the additional data can make a difference in wisely managing your marketing dollars.

Check out this great article on  the 2014 Women’s Street Skateboarding Champ Samarria Brevard in BET.

There was no shortage of girls ripping during the Kimberley Diamond Cup Women’s World Street Championships in October. It’s the first year that a women’s contest was included in the event and it’s pushing women’s skateboarding to a more global level than ever before.

Went to a township yesterday in Kimberley and set up a mini skate park/held a clinic with women’s skate pros Elissa Steamer, Kat Williams, Julia Brueckler & Marissa Dal Santo. #inspiration #empowerment #girlpower #kdcskate

(Kimberley, South Africa – October 5, 2014) – The 2014 Skateboarding World Championships at the Kimberley Diamond Cup concluded today in dramatic fashion. It was an all-out battle in the Street Championship Semi Finals with Nyjah Huston upset in the first round by the Netherlands’ Nassim Guammaz. Guammaz lost to Brazilian Kevin Hoefler in the third round. Hoefler would go on to battle with Australian Tommy Fynn in the Finals, just edging him out for the world title and $100,000 top prize. Read more… (more…)

San Diego Festival of Beer celebrated it’s 20th Anniversary Year.  Thanks to all the fantastic media who covered the event:  Union Tribune, San Diego Magazine, Pacific Mag, Fox 5, KUSI, NBC 7/39 and so many more!

Qualifying Events to be held in Multiple US Cities Beginning June 2015; Winners of US Championships Earn Trip to 2015 World Skateboarding Championships

(Sacramento, Calif. – August 19, 2014) – World Skateboarding Grand Prix (WSGP) announced today it will expand in the US next summer, bringing at least three qualifying events to cities across the US, culminating in the first-ever US Skateboarding Championships.

The events will include an individual street style contest as well as the Rider Cup team contest. The individual winners and the winning Rider Cup team will earn trips to compete in the 2015 World Skateboarding Championships.

The official location and dates will be announced in the coming months as WSGP seeks qualified bids from cities in the US, split into four geographic areas.

An unprecedented 70 countries were invited to send their best skaters to this year’s Skateboarding World Championships in Kimberley, South Africa Oct. 2-5 where an expected 250 skateboarders will compete for the $500,000 prize purse. The location for the 2015 World Championships will be named by the end of the year.

“We are excited about the expansion into the US market. It’s been 20 years since a national skateboarding contest was held here, and with the growth of skateboarding globally, it only makes sense to bring a true national championship to the US. We’ll be utilizing the same fast-paced format that we’ve become known for, so we anticipate a very competitive series,”said Tim McFerran, president of World Skateboarding Grand Prix.

East Coast Skate Legend Steve Rodriguez, who recently produced the Rider Cup NYC series for WSGP, says the US championship will be a welcome addition to competitive skateboarding.

“A truly inclusive championship-level event here in the US is the logical evolution of contest skating,” said Rodriguez. “To have both an individual and team championship is a really progressive concept. WSGP is known for exciting head-to-head contests that constantly push the skaters to elevate their skating, which in turn makes for a better contest atmosphere.”

About World Skateboarding Grand Prix

WSGP hosts world-class skateboarding events globally with a commitment to stimulate local economies through tourism and support youth development. For the latest news and information, visit www.WorldSkateboarding.com.

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 ELLIPTIGO IN SDBJ

And here’s another recent hit for client elliptiGO on the front page of the San Diego Business Journal!

Wanna know the future for social media? FORTUNE breaks down what our social media giants will look like in 5 or 10 years. Read the article here!

KidsFest! 

a Rafflecopter giveaway

Help support San Diego’s best (in our opinion) local music festival. Adams Avenue Unplugged is hosting a Kickstarter Fundraiser at Blind Lady this Sunday! Drink a beer and support local music. 20% of BLAH sales will go to funding bands through the Adams Ave Unplugged Kickstarter! That’s what we call a win-win!

And if you’re so inclined, here’s a link to the official Kickstarter Campaign:

Mercedes-Benz Fashion Week used to be only for the eyes of the elite. Major celebrities, socialites, and magazine editors would descend on New York to get first-looks at what designers had in store for the upcoming season. The general public would have to wait six months for the looks to hit newsstands before they would even get a glimpse of the runway looks. But then the internet happened and what used to live only in the glossies, exploded online! Now with their polished fingers, the fashion elite can instantly post snapped Instragram shots of the shows as they are happening in real time for all digital eyes to see. It’s as if everybody has a front row seat! And, this year, Instagram made its biggest showing. Click the link to check out the great video posted by Racked :How Instagram Took Over Fashion Week 

— Lauren

It’s been an amazing and intense few weeks, but moving day has come and its nothing like the Secret of NiMH. we are finally moved in to our new office space located in between Normal Heights and University Heights!  We fell in love with the building’s character and the unique design details.  So if you’re in the neighborhood, drop by and say “hello!”  We’re at 2305 Meade Ave.

Firing is never easy. Firing a social media team can have dire consequences if you aren’t careful.  Take the recent mass firing of the social media team (and others) at British entertainment company HMV for example. The bosses didn’t change their social media passwords prior to cutting 80 people so the social media team live tweeted the firing.  Check out the full tweet-fiasco here.   In the meantime, here’s a list of social media applications and other password-protected applications you’ll need to change before letting go of the folks who hold your brand image in the palm of their hands:

1) Facebook – company pages, CEO personal pages that social media reps often have access to (via login or adminstrator duties), and any others that may have been set up years ago that you’ve forgotten about.

2) Twitter – The fastest forum for people to give your brand a black eye. Note the use of the custom hashtag in the HMV debaucle that’s now gone viral: #HMVXFactorFiring

3) Pinterest – Beautiful brand-friendly images can quickly be replaced with a plethora of off-color comics and ecards. Like this one.

4) Google + – While not as widely used as other sites, Google + use is definitely on the rise.  Now might be a good time to play with it and get familiar with its functionality before you are in the midst of a crisis.

5) Vine – 6 seconds is a short period of time that can do a lot of damage. Remember the problems they are having keeping porn out of the feeds? Imagine how much fun a disgruntled employee could have with 6 seconds of video.

6) Vimeo/YouTube – The only thing worse than an inappropriate 6 second video is an inappropriate 6 minute video.

8) LinkedIn – Many companies forget that their social media team holds the reigns to the newly created LinkedIn business profile pages and in many cases, the login for the CEO. If you don’t want the local strip club appearing on your list of past employers, you should probably change that password, stat.

9) Dropbox/Google docs – Many companies forget that they share access to sensitive documents on cloud sites like Google docs and Dropbox. It’s a good idea to check the permissions on these sites frequently to ensure you are no longer allowing access to an employee or contractor who no longer works with you.

10) Blogs – Many companies outsource blog content to writers or consultants who post directly to the site using quick and convenient apps like WordPress, which has an app right on your phone. With the click of a button, your blog can easily be pirated, so be sure you know your login/password to your company websites and make sure to change them before distributing pink slips.

11) Myspace — We know. You haven’t used your Myspace account since 1999 and many people don’t even remember their logins/passwords, but nonetheless, you should add it to your password list or take this opportunity to check out the probably embarrassing profile you haven’t looked at in 10 years.

Have other sites to add to this list or stories to share about hijacked passwords?  Post in the comments below.

Traveling is one work perk I will never tire of.  This October I had the privilege of traveling to Kimberley, South Africa with client World Skateboarding Grand Prix for the Kimberley Diamond Cup world skateboarding championships. I was lucky enough to spend nine incredible days in the small former mining town (site of “The Big Hole” : the largest hand excavated hole in the world and site of one of the first diamond mines in South Africa).  The town is aptly named “The Diamond City.”  When we weren’t working, we got to experience the culture and incredible hospitality of the small city, including the truly once-in-a-lifetime experience of holding baby lions and going on safari.  South Africa is a beautiful country and the people are warm and engaging. I’m looking forward to returning to Kimberley in 2014!