Firing is never easy. Firing a social media team can have dire consequences if you aren’t careful. Take the recent mass firing of the social media team (and others) at British entertainment company HMV for example. The bosses didn’t change their social media passwords prior to cutting 80 people so the social media team live tweeted the firing. Check out the full tweet-fiasco here. In the meantime, here’s a list of social media applications and other password-protected applications you’ll need to change before letting go of the folks who hold your brand image in the palm of their hands:
1) Facebook – company pages, CEO personal pages that social media reps often have access to (via login or adminstrator duties), and any others that may have been set up years ago that you’ve forgotten about.
2) Twitter – The fastest forum for people to give your brand a black eye. Note the use of the custom hashtag in the HMV debaucle that’s now gone viral: #HMVXFactorFiring
3) Pinterest – Beautiful brand-friendly images can quickly be replaced with a plethora of off-color comics and ecards. Like this one.
4) Google + – While not as widely used as other sites, Google + use is definitely on the rise. Now might be a good time to play with it and get familiar with its functionality before you are in the midst of a crisis.
5) Vine – 6 seconds is a short period of time that can do a lot of damage. Remember the problems they are having keeping porn out of the feeds? Imagine how much fun a disgruntled employee could have with 6 seconds of video.
6) Vimeo/YouTube – The only thing worse than an inappropriate 6 second video is an inappropriate 6 minute video.
8) LinkedIn – Many companies forget that their social media team holds the reigns to the newly created LinkedIn business profile pages and in many cases, the login for the CEO. If you don’t want the local strip club appearing on your list of past employers, you should probably change that password, stat.
9) Dropbox/Google docs – Many companies forget that they share access to sensitive documents on cloud sites like Google docs and Dropbox. It’s a good idea to check the permissions on these sites frequently to ensure you are no longer allowing access to an employee or contractor who no longer works with you.
10) Blogs – Many companies outsource blog content to writers or consultants who post directly to the site using quick and convenient apps like WordPress, which has an app right on your phone. With the click of a button, your blog can easily be pirated, so be sure you know your login/password to your company websites and make sure to change them before distributing pink slips.
11) Myspace — We know. You haven’t used your Myspace account since 1999 and many people don’t even remember their logins/passwords, but nonetheless, you should add it to your password list or take this opportunity to check out the probably embarrassing profile you haven’t looked at in 10 years.
Have other sites to add to this list or stories to share about hijacked passwords? Post in the comments below.