Designs for the Cure – Susan G. Komen LA Copy

May 22nd, 2019 Posted by No Comment yet

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Designs for the Cure
Susan G. Komen LA

Our team was tapped by the Los Angeles County chapter of Susan G. Komen to take the reins for their first ever Designs for the Cure fundraising gala in 2012. SGKLA trusted LLPR to handle all publicity efforts in a month-span with a goal of a sold-out ballroom, nationwide press and a massive celebrity turnout.


The event, hosted by legendary designer David Meister, was an outstanding success, drawing celebrity attendees like the musician Smash, Emmanuelle Chriqui of “Entourage” Fame and Sarah Ramirez of “Grey’s Anatomy”, to name a few. Our team secured coverage in target outlets like People, Los Angeles Times, LA Magazine, KTLA, and Radar Online.

 

For the 2012 gala, we secured television personality Lauren Conrad as the event host, sold out the ballroom and increased the media coverage over 70% than the previous year.

 

Leveraging Lauren Conrad as the host, we secured features in key target outlets including Access Hollywood, US Weekly, Life & Style, Associated Press, Los Angeles Times, MSN, Glamour Magazine, Los Angeles Magazine, AMP Radio and much more.

Our campaign helped secure:

– Total media audience of over 328 million

– Secured over 837 earned media placements

– 25+ media outlets on-site at the event and red carpet

Portfolios

Highlights & Press Coverage:

Our office:
2911 Adams Ave. Suite 19
San Diego, CA 9216
619-546-7488

Big Bear Mountain Resorts

May 22nd, 2019 Posted by No Comment yet

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Big Bear Mountain Resorts

Lee & London team members managed public relations for Big Bear Mountain Resorts (Snow Summit and Bear Mountain) for four seasons. One unique challenge was the shortage of snowfall during those seasons, which were among the driest on record. With a state-of-the-art snowmaking system in place, the challenge became educating the public that man-made snow IS real snow.  We started by educating the media and specifically weather reporters by hosting media days early in the season where we offered tours of the snowmaking system. In addition to ongoing PR for both mountains, our team was tasked with promoting individual events and contests, which totaled over 30 each season.

Another challenge was getting the media to refer to the resorts as the proper name: Big Bear Mountain Resorts, rather than just saying “Big Bear” or “Big Bear Mountain.” We sent each media member a care package at the beginning of each season with a list of “Quick Facts” on the resort as well as snow season, in general. Coupled with our media days, we were able to establish personal relationships with the key reporters so when they did use the wrong name, we’d simply shoot them a quick e-mail to again clarify the proper name.

L&L PR’s work over the course of our contract included:

– Earning over 300 media placements each season including feature articles and appearances on broadcast morning news

– Working with sponsors like ThirtyTwo, Paul Mitchell, Etnies and more to ensure our teams coordinated press coverage to maximize resources

– Promoting individual events and contests, which totaled over 30 each season

– Working with Etnies to promote their eS Game of Skate contest in 12 cities across the U.S.

Portfolios

Highlights & Press Coverage:

Our office:
2911 Adams Ave. Suite 19
San Diego, CA 9216
619-546-7488

Designs for the Cure – Susan G. Komen LA

May 9th, 2019 Posted by No Comment yet

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Designs for the Cure
Susan G. Komen LA

Our team was tapped by the Los Angeles County chapter of Susan G. Komen to take the reins for their first ever Designs for the Cure fundraising gala in 2012. SGKLA trusted LLPR to handle all publicity efforts in a month-span with a goal of a sold-out ballroom, nationwide press and a massive celebrity turnout.

The event, hosted by legendary designer David Meister, was an outstanding success, drawing celebrity attendees like the musician Smash, Emmanuelle Chriqui of “Entourage” Fame and Sarah Ramirez of “Grey’s Anatomy”, to name a few. Our team secured coverage in target outlets like People, Los Angeles Times, LA Magazine, KTLA, and Radar Online.

For the 2012 gala, we secured television personality Lauren Conrad as the event host, sold out the ballroom and increased the media coverage over 70% than the previous year.

Leveraging Lauren Conrad as the host, we secured features in key target outlets including Access Hollywood, US Weekly, Life & Style, Associated Press, Los Angeles Times, MSN, Glamour Magazine, Los Angeles Magazine, AMP Radio and much more.

Our campaign helped secure:

– Total media audience of over 328 million

– Secured over 837 earned media placements

– 25+ media outlets on-site at the event and red carpet

Portfolios

Highlights & Press Coverage:

Our office:
2911 Adams Ave. Suite 19
San Diego, CA 9216
619-546-7488

Feeding America San Diego

May 9th, 2019 Posted by No Comment yet

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Feeding America
San Diego

Our team was tapped to help increase awareness of San Diego’s largest distributor of donated food: Feeding America San Diego (FASD). Our role including promoting major initiatives like:

– Huggies, Every Little Bottom Diaper Drive

– Pound for Pound Challenge

– Kraft Mobile Pantry Program

– Hospitality for Hunger

– Feeding Kids BackPack Program

– Farm2Kids

We also launched their new space – a 4,400 square foot distribution center – bringing major local media on-site during the ribbon-cutting to showcase their commitment to distributing 1 million pounds of food.

We also partnered with major brands like Albertson’s, Target, Newman’s Own and Kraft for major media sponsorships, including the launch of their new cold storage unit, which helped distribute an extra 3 million pounds of fresh fruits and veggies annually.

Our campaign helped secure:

– Millions of media impressions to promote the FASD brand

– Targeted features in the business, community publications to target potential donors, corporate sponsors

– More than 20,000 pounds of diapers for families in need

Portfolios

Highlights of Press Coverage:

Our office:
2911 Adams Ave. Suite 19
San Diego, CA 9216
619-546-7488

San Diego Film Festival

May 9th, 2019 Posted by No Comment yet

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San Diego Film Festival

Lee and London team members were on the PR team for the San Diego Film Festival for 4 years. The SDFF draws attendees from across the US for a week of film premieres, nightly after-parties, award ceremonies and other special events.

Over the course of our tenure with the festival, our work resulted in:

– More than 100 media placements each year, including top tier targets like GQ, Entertainment Tonight, Variety, Access Hollywood, New York Times, Cosmopolitan and Los Angeles Times

– Garnered national industry, editor and regional awards for the Festival

– Saw film submissions increase from 500 to more than 2,000

– Boosted sponsorships from 100 percent trade-outs to a total cash/trade value of more than $1 million

Portfolios

Highlights of Press Coverage:

Our office:
2911 Adams Ave. Suite 19
San Diego, CA 9216
619-546-7488

Unveiled – Bridal Expo

May 9th, 2019 Posted by No Comment yet

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Unveiled – Bridal Expo

For its Beverly Hills inauguration, the high-end wedding expo, Unveiled, called on L&LPR and its media connections to drive event attendance and brand awareness.

Our team handled all PR aspects, including blogger relations, for the exclusive bridal event, featuring the top wedding brands in the industry from Martha Stewart Weddings Magazine to an exclusive VIP fashion show by Vera Wang.

We leveraged the event host, Real Housewives of Beverly Hills star Lisa Vanderpump for the pre-event and on-site press, garnering interviews on top news station KTLA, MSN, CBS, NBC LA, a 5 min interview segment with KCAL and feature stories in Us Weekly, Los Angeles Times, Los Angeles Confidential and more.

Each year, our PR efforts:

– Reached more than 55 million in total audience

– Earned an estimated $1.1 million in publicity value

– Averaged 14 print/online articles, television or radio segments a month

– Documented ROI of more than 45 times the PR investment

Portfolios

Highlights of Press Coverage:

Our office:
2911 Adams Ave. Suite 19
San Diego, CA 9216
619-546-7488

WildAid

December 6th, 2018 Posted by No Comment yet

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WildAid

Our team was tapped by the San Francisco-based charity WildAid to promote its annual gala fundraiser in Beverly Hills. Our team handled pre-coverage press, Red Carpet arrivals and post event coverage.

We worked with WildAid celebrity ambassadors Bo Derek, Josh Duhamel (the 2017 Wildlife Champion), Michael Cudlitz to arrange interviews including KTLA, KCBS, Entertainment Tonight, Life & Style, Us Weekly, Star Magazine and many more local LA publications.

Our total media impressions for the gala reached 1.69 billion with 1.41 million estimated coverage views.

In 2018 we were again retained and began our work earlier in the year securing a feature story in People Magazine with ambassador Bo Derek detailing her summer trip to Mexico with WildAid to swim with whale sharks.

Other coverage included sit-down interviews on the third hour of the Today Show and Access Hollywood Live. Major press attending the gala included the Hollywood Reporter, Huffington Post and Us Weekly magazine in addition to all the major LA wire photogs (Getty, WireImage, BroadImage, etc).

Our 2017 results:
⇒ 1.69 billion online readership with 1.41 million estimated coverage views. And a total publicity value of $500,000.
⇒ A record $2.5 million was raised at the gala
⇒ Our team secured ET’s Keltie Knight to present Josh Duhamel with the Wildlife Champion Award, an arranged a sit-down exclusive interview at the event
Our 2018 results:
⇒ 2.19 billion online readership with 2.52 million estimated coverage views. And a total publicity value of $1.05 million.
Nearly double 2017’s numbers
⇒ Interviews on NBC Today, Access Hollywood Live, KTLA, People Magazine among others
⇒ The gala raised $2.4 million despite the event happening during the Malibu wildfires that caused thousands to be evacuated.

Highlights/Press Coverage:

Portfolios

Our office:
2911 Adams Ave. Suite 19
San Diego, CA 9216
619-546-7488

Race for the Cure

June 23rd, 2016 Posted by No Comment yet

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Race for the Cure Los Angeles

Total Audience Reached with Earned Media:  Over 45 Million

Total Earned Media Confirmed Placements : 78

Presenting Media Partners – Secured and Managed by our team

Univision and CBS2/KCAL9

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Berry Best Chocolate Fest

June 16th, 2016 Posted by No Comment yet

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Berry Best Chocolate Fest

Lee & London was tasked with promoting the first ever Berry Best Chocolate Fest in 2015. In addition to traditional media relations efforts, our team also managed the print and outdoor advertising and digital marketing for the festival.  We secured press coverage in all local newspapers and local TV stations, including CW 6, Fox and KUSI. With a very small budget for advertising, our team worked closely with Clear Channel to develop an outdoor campaign utilizing billboards and bus stop shelters targeting “foodie” areas of San Diego County.  The client’s goal for attendance was 1,500. The day of the event brought out over 3,500 people. Our work didn’t stop the day of the event. With so many people lined up to get in the venue, our team immediately assisted with check-ins and ticket sales at the front gate.

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Supergirl Pro

June 16th, 2016 Posted by No Comment yet

Supergirl Pro Surf Competition

Lee and London managed media relations, social media & on-site event staffing for the nationally-televised Warner Bros. and Paul Mitchell Supergirl Pro Surf Competition in Oceanside, CA. The event served as the only ASP 6-Star women’s event in North America and the largest female contest in the world with 80+ athletes.

The PR campaign drove record-breaking attendance for the three-day competition and garnered continuous positive feedback from both regional and endemic press, with features in Associated Press, ESPN, Transworld, Yahoo!, San Diego Union Tribune, North County Times and more as well as several on-site segments with Fox 5 TV, KUSI TV and CBS 8 TV, plus live radio.

Total media audience: Over 210 million over a six-week period

Secured over 205 articles and segments over a six week period

Media placements in ESPN, Yahoo! Sports, Transworld Surf, Transworld Business, BNQT, Grind, Surf Channel, Surfer Magazine, Surfline, Surfer’s Village, Surf Shot and more

Secured several pre-event and on-site live TV segments with Fox 5 San Diego, KUSI News and CBS 8 San Diego

Secured feature stories in key regional outlets San Diego Union-Tribune (largest SD paper covered in print and online), North County Times, San Diego Magazine, Ranch & Coast Magazine, The Coast News, San Diego Reader

Secured radio segments pre-event and 17 on-site reporters

Lee and London managed on-site social media, an intensive athlete social media campaign and developed and managed multiple social media contests

San Diego Festival of Beer

October 27th, 2014 Posted by No Comment yet

Craft beer for a cause: promoting San Diego’s oldest beer festival.

Maloof Money Cup

October 23rd, 2014 Posted by No Comment yet

From hotel openings and film festivals to major fundraising galas, Lee and London team members have managed the red carpets for dozens of clients.

Ask us about media training!

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