Sikk Shades by Eddie Bauer Jr.

May 9th, 2019 Posted by No Comment yet

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Sikk Shades
by Eddie Bauer Jr.

Lee and London was brought on to launch high-performance sunglass brand Sikk Shades by Eddie Bauer Jr. into the action sports market through a targeted program of sponsorships and activations across Southern California. We used our extensive relationships in the action sports industry to secure a variety of partnerships.

L&L PR facilitated:

– Sponsorship for Sikk Shades on TransWorld Skateboarding’s C.U.T. tour

– Partnerships with local surf schools

– Launched a Sikkest Wave contest for groms and a Bro-Mo Tour

– Secured and coordinated a video shoot with Pro Skater Micky Papa for social media channels

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Highlights & Press Coverage:

Our office:
2911 Adams Ave. Suite 19
San Diego, CA 9216
619-546-7488

Intimacy Bra Boutiques

May 9th, 2019 Posted by No Comment yet

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Intimacy Bra Boutiques

Intimacy bra boutique approached Lee & London when they decided to open their first West Coast store in 2009. Their goal was not only to successfully launch their store but also establish their brand and reputation in Southern California. Intimacy again turned to Lee and London to launch two additional stores in Orange County and Los Angeles.

Our team earned hundreds of targeted media hits for Intimacy across print, broadcast, radio and online in a variety of outlets— from fashion features and retail trade articles on their business model, to local, national and celebrity media.

Intimacy was featured in Los Angeles Times, The Oprah Winfrey Show, The TODAY Show, People Magazine, Daily Candy, Access Hollywood Live, E! News, EXTRA and hundreds more.

Results:

– Total media audience: 43 million – in 2011 to date alone

– Total media value: $309 million– in 2011 to date alone

– Received coverage in over 900 publications over a 5 month period, including a spot on The Oprah Winfrey Show

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Highlights of Press Coverage:

Our office:
2911 Adams Ave. Suite 19
San Diego, CA 9216
619-546-7488

Unveiled – Bridal Expo

May 9th, 2019 Posted by No Comment yet

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Unveiled – Bridal Expo

For its Beverly Hills inauguration, the high-end wedding expo, Unveiled, called on L&LPR and its media connections to drive event attendance and brand awareness.

Our team handled all PR aspects, including blogger relations, for the exclusive bridal event, featuring the top wedding brands in the industry from Martha Stewart Weddings Magazine to an exclusive VIP fashion show by Vera Wang.

We leveraged the event host, Real Housewives of Beverly Hills star Lisa Vanderpump for the pre-event and on-site press, garnering interviews on top news station KTLA, MSN, CBS, NBC LA, a 5 min interview segment with KCAL and feature stories in Us Weekly, Los Angeles Times, Los Angeles Confidential and more.

Each year, our PR efforts:

– Reached more than 55 million in total audience

– Earned an estimated $1.1 million in publicity value

– Averaged 14 print/online articles, television or radio segments a month

– Documented ROI of more than 45 times the PR investment

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Highlights of Press Coverage:

Our office:
2911 Adams Ave. Suite 19
San Diego, CA 9216
619-546-7488

TOMO

May 3rd, 2019 Posted by No Comment yet

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TOMO Golf

TOMO is a San Diego-based golf apparel company that launched its first product in 2018 – a fashionable, comfortable, eco-friendly, affordable and quality spikeless golf shoe designed to be worn to the golf course and beyond. They packed a lot of great stuff into this shoe!

Founder Sunny Chou discovered something after years on the course and some anecdotal research, which involved hanging out at the golf course passing out Gatorades and gathering insight and information from golfers about their shoes. He learned there really wasn’t a shoe out there that had it all. Sure, some were comfortable and high quality, but often times those options were neither fashionable nor affordable. The ones that were affordable skimped on quality materials and so on. With that information, Sunny began a two-year process from concept to launch that we were proud to provide PR support for.

We had three main focuses for TOMO’s campaign:

-Secure local press

-Introduce the brand to national and international press

-Gift the shoes to celebrities and secure influencer collaborations in exchange for posts and exposure

We tell every new client the same thing (when applicable) – start in your own backyard. There’s no better and easier place to garner press than in the city you are from. Luckily, San Diego is one of the best places in the world to golf, so we knew local press would certainly take note of a golf apparel company launching here.

In addition to local press, we would begin introducing the product to national editors and reporters. Not surprisingly, launching a golf shoe in direct competition with the world’s biggest brands (Nike, Puma, etc) is no easy feat. But it’s vital to get the brand in front of these decision makers, so once the company has built credibility and a following, the editors are already familiar with the name. Lastly, products like this are perfect for influencer collaborations and celebrity gifting.

Like most startups, there typically is no budget for sponsored posts. While this can be difficult, it also offers the opportunity to get organic posts from people who actually love the product and aren’t just posting for money.

Here is a breakdown of the results of our campaign with TOMO:

Local Press:

 

– TOMO was chosen as one of San Diego Magazine’s “Editor’s Picks” for its 2018 Christmas Gift Guide and was featured in print and online
– La Jolla Lifestyle featured the launch of TOMO in print and online for its November 2018 issue
– JustLuxe, a luxury lifestyle, fashion and travel outlet based in San Diego, couldn’t get enough of the shoes, saying “the new spikeless shoe is now my go to on both the fairway and the driving range.”
National and International Press:

 

– NY Mag’s The Strategist included TOMOs in one of its gift guides for golfers
Kenwavey Golf, maker of hilarious golf videos, has become a huge fan of TOMOs and has worn them in a number of videos!
– Golf Threads named TOMO as a brand to watch
– Plugged-In Golf published a (positive) review of TOMOs 
– Blog ‘A Mom’s Take’ named TOMO golf shoes one of its top holiday gifts for men

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Celebrity Gifting + Influencer Partnerships:

 

Actor Rory Scovel posts about TOMO. 
Fresh off of starring in “I Feel Pretty,” we had our eye on Rory, who we knew loved to golf. We reached out to gift a pair and received a yes! Now, something to note with celebrity gifting – we never expect a post. We never expect anything. We gift hoping two things 1) If they love the product maybe they’ll post about it somewhere 2) If they wear them in public and get snapped by paparazzi, then we get to reach out to pubs and say “look who’s wearing these awesome golf shoes from our client TOMO!” So we were thrilled to see Rory make a post that was so supportive of the shoes!

 

Hollywood Men’s Stylist Andrew Weitz Gifts Shoes to Tom Brady 
When TOMO came on board with us, they made it very clear they wanted customers to understand these shoes weren’t just to be worn on the course. If you look at other golf shoes, you’ll see pretty quickly they are lacking in the “style” department. Because of this, we reached out to influencers in the fashion space. Needless to say, we were ecstatic when Andrew Weitz, one of the most influential male stylists in Hollywood, not only responded asking for one pair but eventually requested three to gift to his clients. And who was one of the men he was planning to gift a pair to? Tom. Brady. We may or may not be stalking Brady’s social sites and Getty to see if we’ll get lucky enough to catch him wearing them. While expecting a post from someone like Tom Brady is like expecting Tom Brady to choke in a major game, we’re beyond thrilled one of the most respected stylists in Hollywood loves the shoes enough to gift them to his major golfing clients.

 

By the end of our campaign, we also gifted shoes to former Bachelor Ben Higgins, actors Gregg Sulkin and Rob Riggle.

Highlights of Press Coverage:

Our office:
2911 Adams Ave. Suite 19
San Diego, CA 9216
619-546-7488

nonda

April 29th, 2019 Posted by No Comment yet

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nonda

Tech startup, nonda, signed on with L&L PR in early 2018 when their marketing team realized they needed strategic and focused efforts for their media relations, on both a national and international scale. Nonda leads the market in offering premium connected car devices that are simple and accessible to everyone and every kind of car, all at an accessible price point.

Our team worked diligently to increase brand awareness through earned media placements and assisted with new product announcements. We facilitated reviews of their newest products, the ZUS Smart Backup Camera and the ZUS Smart Dash Camera, in renowned tech-focused news outlets like ZD Net, BGR, Gadgeteer and The News Wheel.

L&L also earned placements of nonda’s products in gift guides and product roundups in Mashable, ZD Net, Car and Driver, TechRepublic, Café Mom, BGR, The Gadgeteer, Yahoo! News, Tech Guide, 9 to 5 Toys, The Detroit News, The News Wheel, Best Gifts, The Week, Entrepreneur and more.

In under a year, our work with nonda has resulted in:
– Over 50 earned media placements, reaching 420 million online readers
– 600,000+ coverage views, worldwide
– $500,000+ in publicity value
– One TV segment resulted in $12,500 in sales

Portfolios

Highlights of Press Coverage:

Our office:
2911 Adams Ave. Suite 19
San Diego, CA 9216
619-546-7488

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