Designs for the Cure – Susan G. Komen LA Copy

May 22nd, 2019 Posted by No Comment yet

PORTFOLIO

Home    About     Services     Portfolio     Contact   Blog

Designs for the Cure
Susan G. Komen LA

Our team was tapped by the Los Angeles County chapter of Susan G. Komen to take the reins for their first ever Designs for the Cure fundraising gala in 2012. SGKLA trusted LLPR to handle all publicity efforts in a month-span with a goal of a sold-out ballroom, nationwide press and a massive celebrity turnout.


The event, hosted by legendary designer David Meister, was an outstanding success, drawing celebrity attendees like the musician Smash, Emmanuelle Chriqui of “Entourage” Fame and Sarah Ramirez of “Grey’s Anatomy”, to name a few. Our team secured coverage in target outlets like People, Los Angeles Times, LA Magazine, KTLA, and Radar Online.

 

For the 2012 gala, we secured television personality Lauren Conrad as the event host, sold out the ballroom and increased the media coverage over 70% than the previous year.

 

Leveraging Lauren Conrad as the host, we secured features in key target outlets including Access Hollywood, US Weekly, Life & Style, Associated Press, Los Angeles Times, MSN, Glamour Magazine, Los Angeles Magazine, AMP Radio and much more.

Our campaign helped secure:

– Total media audience of over 328 million

– Secured over 837 earned media placements

– 25+ media outlets on-site at the event and red carpet

Portfolios

Highlights & Press Coverage:

Our office:
2911 Adams Ave. Suite 19
San Diego, CA 9216
619-546-7488

Designs for the Cure – Susan G. Komen LA

May 9th, 2019 Posted by No Comment yet

PORTFOLIO

Home    About     Services     Portfolio     Contact   Blog

Designs for the Cure
Susan G. Komen LA

Our team was tapped by the Los Angeles County chapter of Susan G. Komen to take the reins for their first ever Designs for the Cure fundraising gala in 2012. SGKLA trusted LLPR to handle all publicity efforts in a month-span with a goal of a sold-out ballroom, nationwide press and a massive celebrity turnout.

The event, hosted by legendary designer David Meister, was an outstanding success, drawing celebrity attendees like the musician Smash, Emmanuelle Chriqui of “Entourage” Fame and Sarah Ramirez of “Grey’s Anatomy”, to name a few. Our team secured coverage in target outlets like People, Los Angeles Times, LA Magazine, KTLA, and Radar Online.

For the 2012 gala, we secured television personality Lauren Conrad as the event host, sold out the ballroom and increased the media coverage over 70% than the previous year.

Leveraging Lauren Conrad as the host, we secured features in key target outlets including Access Hollywood, US Weekly, Life & Style, Associated Press, Los Angeles Times, MSN, Glamour Magazine, Los Angeles Magazine, AMP Radio and much more.

Our campaign helped secure:

– Total media audience of over 328 million

– Secured over 837 earned media placements

– 25+ media outlets on-site at the event and red carpet

Portfolios

Highlights & Press Coverage:

Our office:
2911 Adams Ave. Suite 19
San Diego, CA 9216
619-546-7488

Feeding America San Diego

May 9th, 2019 Posted by No Comment yet

PORTFOLIO

Home    About     Services     Portfolio     Contact   Blog

Feeding America
San Diego

Our team was tapped to help increase awareness of San Diego’s largest distributor of donated food: Feeding America San Diego (FASD). Our role including promoting major initiatives like:

– Huggies, Every Little Bottom Diaper Drive

– Pound for Pound Challenge

– Kraft Mobile Pantry Program

– Hospitality for Hunger

– Feeding Kids BackPack Program

– Farm2Kids

We also launched their new space – a 4,400 square foot distribution center – bringing major local media on-site during the ribbon-cutting to showcase their commitment to distributing 1 million pounds of food.

We also partnered with major brands like Albertson’s, Target, Newman’s Own and Kraft for major media sponsorships, including the launch of their new cold storage unit, which helped distribute an extra 3 million pounds of fresh fruits and veggies annually.

Our campaign helped secure:

– Millions of media impressions to promote the FASD brand

– Targeted features in the business, community publications to target potential donors, corporate sponsors

– More than 20,000 pounds of diapers for families in need

Portfolios

Highlights of Press Coverage:

Our office:
2911 Adams Ave. Suite 19
San Diego, CA 9216
619-546-7488

WildAid

December 6th, 2018 Posted by No Comment yet

PORTFOLIO

Home    About     Services     Portfolio     Contact   Blog

WildAid

Our team was tapped by the San Francisco-based charity WildAid to promote its annual gala fundraiser in Beverly Hills. Our team handled pre-coverage press, Red Carpet arrivals and post event coverage.

We worked with WildAid celebrity ambassadors Bo Derek, Josh Duhamel (the 2017 Wildlife Champion), Michael Cudlitz to arrange interviews including KTLA, KCBS, Entertainment Tonight, Life & Style, Us Weekly, Star Magazine and many more local LA publications.

Our total media impressions for the gala reached 1.69 billion with 1.41 million estimated coverage views.

In 2018 we were again retained and began our work earlier in the year securing a feature story in People Magazine with ambassador Bo Derek detailing her summer trip to Mexico with WildAid to swim with whale sharks.

Other coverage included sit-down interviews on the third hour of the Today Show and Access Hollywood Live. Major press attending the gala included the Hollywood Reporter, Huffington Post and Us Weekly magazine in addition to all the major LA wire photogs (Getty, WireImage, BroadImage, etc).

Our 2017 results:
⇒ 1.69 billion online readership with 1.41 million estimated coverage views. And a total publicity value of $500,000.
⇒ A record $2.5 million was raised at the gala
⇒ Our team secured ET’s Keltie Knight to present Josh Duhamel with the Wildlife Champion Award, an arranged a sit-down exclusive interview at the event
Our 2018 results:
⇒ 2.19 billion online readership with 2.52 million estimated coverage views. And a total publicity value of $1.05 million.
Nearly double 2017’s numbers
⇒ Interviews on NBC Today, Access Hollywood Live, KTLA, People Magazine among others
⇒ The gala raised $2.4 million despite the event happening during the Malibu wildfires that caused thousands to be evacuated.

Highlights/Press Coverage:

Portfolios

Our office:
2911 Adams Ave. Suite 19
San Diego, CA 9216
619-546-7488

Race for the Cure

June 23rd, 2016 Posted by No Comment yet

PORTFOLIO

Home    About     Services     Portfolio     Contact   Blog

Race for the Cure Los Angeles

Total Audience Reached with Earned Media:  Over 45 Million

Total Earned Media Confirmed Placements : 78

Presenting Media Partners – Secured and Managed by our team

Univision and CBS2/KCAL9

back to main page

We'll never spam or give this address away

Call us Today!

619-546-7488

Berry Best Chocolate Fest

June 16th, 2016 Posted by No Comment yet

PORTFOLIO

Home    About     Services     Portfolio     Contact   Blog

Berry Best Chocolate Fest

Lee & London was tasked with promoting the first ever Berry Best Chocolate Fest in 2015. In addition to traditional media relations efforts, our team also managed the print and outdoor advertising and digital marketing for the festival.  We secured press coverage in all local newspapers and local TV stations, including CW 6, Fox and KUSI. With a very small budget for advertising, our team worked closely with Clear Channel to develop an outdoor campaign utilizing billboards and bus stop shelters targeting “foodie” areas of San Diego County.  The client’s goal for attendance was 1,500. The day of the event brought out over 3,500 people. Our work didn’t stop the day of the event. With so many people lined up to get in the venue, our team immediately assisted with check-ins and ticket sales at the front gate.

Back to Main Page

We'll never spam or give this address away

Call us Today!

619-546-7488

San Diego Festival of Beer

October 27th, 2014 Posted by No Comment yet

Craft beer for a cause: promoting San Diego’s oldest beer festival.

Ask us about media training!

NEWSLETTER ARCHIVE