The event, hosted by legendary designer David Meister, was an outstanding success, drawing celebrity attendees like the musician Smash, Emmanuelle Chriqui of “Entourage” Fame and Sarah Ramirez of “Grey’s Anatomy”, to name a few. Our team secured coverage in target outlets like People, Los Angeles Times, LA Magazine, KTLA, and Radar Online.
For the 2012 gala, we secured television personality Lauren Conrad as the event host, sold out the ballroom and increased the media coverage over 70% than the previous year.
Our campaign helped secure:
– Total media audience of over 328 million
– Secured over 837 earned media placements
– 25+ media outlets on-site at the event and red carpet