Designs for the Cure – Susan G. Komen LA Copy

May 22nd, 2019 Posted by No Comment yet

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Designs for the Cure
Susan G. Komen LA

Our team was tapped by the Los Angeles County chapter of Susan G. Komen to take the reins for their first ever Designs for the Cure fundraising gala in 2012. SGKLA trusted LLPR to handle all publicity efforts in a month-span with a goal of a sold-out ballroom, nationwide press and a massive celebrity turnout.


The event, hosted by legendary designer David Meister, was an outstanding success, drawing celebrity attendees like the musician Smash, Emmanuelle Chriqui of “Entourage” Fame and Sarah Ramirez of “Grey’s Anatomy”, to name a few. Our team secured coverage in target outlets like People, Los Angeles Times, LA Magazine, KTLA, and Radar Online.

 

For the 2012 gala, we secured television personality Lauren Conrad as the event host, sold out the ballroom and increased the media coverage over 70% than the previous year.

 

Leveraging Lauren Conrad as the host, we secured features in key target outlets including Access Hollywood, US Weekly, Life & Style, Associated Press, Los Angeles Times, MSN, Glamour Magazine, Los Angeles Magazine, AMP Radio and much more.

Our campaign helped secure:

– Total media audience of over 328 million

– Secured over 837 earned media placements

– 25+ media outlets on-site at the event and red carpet

Portfolios

Highlights & Press Coverage:

Our office:
2911 Adams Ave. Suite 19
San Diego, CA 9216
619-546-7488

Sikk Shades by Eddie Bauer Jr.

May 9th, 2019 Posted by No Comment yet

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Sikk Shades
by Eddie Bauer Jr.

Lee and London was brought on to launch high-performance sunglass brand Sikk Shades by Eddie Bauer Jr. into the action sports market through a targeted program of sponsorships and activations across Southern California. We used our extensive relationships in the action sports industry to secure a variety of partnerships.

L&L PR facilitated:

– Sponsorship for Sikk Shades on TransWorld Skateboarding’s C.U.T. tour

– Partnerships with local surf schools

– Launched a Sikkest Wave contest for groms and a Bro-Mo Tour

– Secured and coordinated a video shoot with Pro Skater Micky Papa for social media channels

Portfolios

Highlights & Press Coverage:

Our office:
2911 Adams Ave. Suite 19
San Diego, CA 9216
619-546-7488

Designs for the Cure – Susan G. Komen LA

May 9th, 2019 Posted by No Comment yet

PORTFOLIO

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Designs for the Cure
Susan G. Komen LA

Our team was tapped by the Los Angeles County chapter of Susan G. Komen to take the reins for their first ever Designs for the Cure fundraising gala in 2012. SGKLA trusted LLPR to handle all publicity efforts in a month-span with a goal of a sold-out ballroom, nationwide press and a massive celebrity turnout.

The event, hosted by legendary designer David Meister, was an outstanding success, drawing celebrity attendees like the musician Smash, Emmanuelle Chriqui of “Entourage” Fame and Sarah Ramirez of “Grey’s Anatomy”, to name a few. Our team secured coverage in target outlets like People, Los Angeles Times, LA Magazine, KTLA, and Radar Online.

For the 2012 gala, we secured television personality Lauren Conrad as the event host, sold out the ballroom and increased the media coverage over 70% than the previous year.

Leveraging Lauren Conrad as the host, we secured features in key target outlets including Access Hollywood, US Weekly, Life & Style, Associated Press, Los Angeles Times, MSN, Glamour Magazine, Los Angeles Magazine, AMP Radio and much more.

Our campaign helped secure:

– Total media audience of over 328 million

– Secured over 837 earned media placements

– 25+ media outlets on-site at the event and red carpet

Portfolios

Highlights & Press Coverage:

Our office:
2911 Adams Ave. Suite 19
San Diego, CA 9216
619-546-7488

Intimacy Bra Boutiques

May 9th, 2019 Posted by No Comment yet

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Intimacy Bra Boutiques

Intimacy bra boutique approached Lee & London when they decided to open their first West Coast store in 2009. Their goal was not only to successfully launch their store but also establish their brand and reputation in Southern California. Intimacy again turned to Lee and London to launch two additional stores in Orange County and Los Angeles.

Our team earned hundreds of targeted media hits for Intimacy across print, broadcast, radio and online in a variety of outlets— from fashion features and retail trade articles on their business model, to local, national and celebrity media.

Intimacy was featured in Los Angeles Times, The Oprah Winfrey Show, The TODAY Show, People Magazine, Daily Candy, Access Hollywood Live, E! News, EXTRA and hundreds more.

Results:

– Total media audience: 43 million – in 2011 to date alone

– Total media value: $309 million– in 2011 to date alone

– Received coverage in over 900 publications over a 5 month period, including a spot on The Oprah Winfrey Show

Portfolios

Highlights of Press Coverage:

Our office:
2911 Adams Ave. Suite 19
San Diego, CA 9216
619-546-7488

Unveiled – Bridal Expo

May 9th, 2019 Posted by No Comment yet

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Unveiled – Bridal Expo

For its Beverly Hills inauguration, the high-end wedding expo, Unveiled, called on L&LPR and its media connections to drive event attendance and brand awareness.

Our team handled all PR aspects, including blogger relations, for the exclusive bridal event, featuring the top wedding brands in the industry from Martha Stewart Weddings Magazine to an exclusive VIP fashion show by Vera Wang.

We leveraged the event host, Real Housewives of Beverly Hills star Lisa Vanderpump for the pre-event and on-site press, garnering interviews on top news station KTLA, MSN, CBS, NBC LA, a 5 min interview segment with KCAL and feature stories in Us Weekly, Los Angeles Times, Los Angeles Confidential and more.

Each year, our PR efforts:

– Reached more than 55 million in total audience

– Earned an estimated $1.1 million in publicity value

– Averaged 14 print/online articles, television or radio segments a month

– Documented ROI of more than 45 times the PR investment

Portfolios

Highlights of Press Coverage:

Our office:
2911 Adams Ave. Suite 19
San Diego, CA 9216
619-546-7488

TOMO

May 3rd, 2019 Posted by No Comment yet

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TOMO Golf

TOMO is a San Diego-based golf apparel company that launched its first product in 2018 – a fashionable, comfortable, eco-friendly, affordable and quality spikeless golf shoe designed to be worn to the golf course and beyond. They packed a lot of great stuff into this shoe!

Founder Sunny Chou discovered something after years on the course and some anecdotal research, which involved hanging out at the golf course passing out Gatorades and gathering insight and information from golfers about their shoes. He learned there really wasn’t a shoe out there that had it all. Sure, some were comfortable and high quality, but often times those options were neither fashionable nor affordable. The ones that were affordable skimped on quality materials and so on. With that information, Sunny began a two-year process from concept to launch that we were proud to provide PR support for.

We had three main focuses for TOMO’s campaign:

-Secure local press

-Introduce the brand to national and international press

-Gift the shoes to celebrities and secure influencer collaborations in exchange for posts and exposure

We tell every new client the same thing (when applicable) – start in your own backyard. There’s no better and easier place to garner press than in the city you are from. Luckily, San Diego is one of the best places in the world to golf, so we knew local press would certainly take note of a golf apparel company launching here.

In addition to local press, we would begin introducing the product to national editors and reporters. Not surprisingly, launching a golf shoe in direct competition with the world’s biggest brands (Nike, Puma, etc) is no easy feat. But it’s vital to get the brand in front of these decision makers, so once the company has built credibility and a following, the editors are already familiar with the name. Lastly, products like this are perfect for influencer collaborations and celebrity gifting.

Like most startups, there typically is no budget for sponsored posts. While this can be difficult, it also offers the opportunity to get organic posts from people who actually love the product and aren’t just posting for money.

Here is a breakdown of the results of our campaign with TOMO:

Local Press:

 

– TOMO was chosen as one of San Diego Magazine’s “Editor’s Picks” for its 2018 Christmas Gift Guide and was featured in print and online
– La Jolla Lifestyle featured the launch of TOMO in print and online for its November 2018 issue
– JustLuxe, a luxury lifestyle, fashion and travel outlet based in San Diego, couldn’t get enough of the shoes, saying “the new spikeless shoe is now my go to on both the fairway and the driving range.”
National and International Press:

 

– NY Mag’s The Strategist included TOMOs in one of its gift guides for golfers
Kenwavey Golf, maker of hilarious golf videos, has become a huge fan of TOMOs and has worn them in a number of videos!
– Golf Threads named TOMO as a brand to watch
– Plugged-In Golf published a (positive) review of TOMOs 
– Blog ‘A Mom’s Take’ named TOMO golf shoes one of its top holiday gifts for men

Portfolios

Celebrity Gifting + Influencer Partnerships:

 

Actor Rory Scovel posts about TOMO. 
Fresh off of starring in “I Feel Pretty,” we had our eye on Rory, who we knew loved to golf. We reached out to gift a pair and received a yes! Now, something to note with celebrity gifting – we never expect a post. We never expect anything. We gift hoping two things 1) If they love the product maybe they’ll post about it somewhere 2) If they wear them in public and get snapped by paparazzi, then we get to reach out to pubs and say “look who’s wearing these awesome golf shoes from our client TOMO!” So we were thrilled to see Rory make a post that was so supportive of the shoes!

 

Hollywood Men’s Stylist Andrew Weitz Gifts Shoes to Tom Brady 
When TOMO came on board with us, they made it very clear they wanted customers to understand these shoes weren’t just to be worn on the course. If you look at other golf shoes, you’ll see pretty quickly they are lacking in the “style” department. Because of this, we reached out to influencers in the fashion space. Needless to say, we were ecstatic when Andrew Weitz, one of the most influential male stylists in Hollywood, not only responded asking for one pair but eventually requested three to gift to his clients. And who was one of the men he was planning to gift a pair to? Tom. Brady. We may or may not be stalking Brady’s social sites and Getty to see if we’ll get lucky enough to catch him wearing them. While expecting a post from someone like Tom Brady is like expecting Tom Brady to choke in a major game, we’re beyond thrilled one of the most respected stylists in Hollywood loves the shoes enough to gift them to his major golfing clients.

 

By the end of our campaign, we also gifted shoes to former Bachelor Ben Higgins, actors Gregg Sulkin and Rob Riggle.

Highlights of Press Coverage:

Our office:
2911 Adams Ave. Suite 19
San Diego, CA 9216
619-546-7488

Jackson Design and Remodeling

October 27th, 2014 Posted by No Comment yet

Jackson Design & Remodeling

Lee & London CEO Brendi Rawlin has managed the PR for San Diego-based remodeler Jackson Design & Remodeling for over 10 years.  From pitching the CEO to national business press and local morning shows as an expert on a variety of topics (Easy Ways to Make Your Home Green, Design Trends for the New Year, Home of the Year, Aging in Place), to constantly pitching completed projects to local, regional and national magazines for publication – our team has generated incredible results and JDR’s business. While other area remodelers down-sized and laid off staff during the housing recession, JDR actually grew its business and  has continued its record growth earning it consecutive spots on the Inc. 5000, Remodeling 550 and Top 500 Remodeling lists.  In the 10 years we’ve been doing their PR, their revenues have grown from $4.6 million to a projected $17 million in 2017. They are now the #1 remodeling company in San Diego by revenue. Lee and London, operating as a seamless extension of the JDR in-house marketing team, has been repeatedly cited by the client as a reason for its continued success. Just a few of our placements have included:

National Magazines

HGTV

Dream Kitchens & Baths

Kitchen + Bath Business

French Style

Kitchens Magazine

Beautiful Kitchens & Baths

Cottages & Bungalows

Cottage White

Architectural Digest online

Dwell.com

Freshome

Make it Organized

Local Media

San Diego Magazine

Riviera

944

San Diego Home & Garden

Union Tribune

Coastal News

Ranch & Coast

UT Community Newspapers

San Diego Business Journal

Coco Harper, Marketing Director at Jackson Design and Remodeling

“I have had the pleasure of working with Brendi for over 10 years with consistent powerful results. The first thing I did when I came to work for Jackson Design and Remodeling as Marketing Director in 2008 was hire Brendi for our Public Relations. Her staff is made up of dedicated, hard workers who are passionate about their clients. And with Lee & London leading the charge on public relations, Jackson Design and Remodeling has grown from $5.3 million in revenue to a projected $21 plus million in 2017. Now that’s powerful!”

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