Big Bear Mountain Resorts

May 22nd, 2019 Posted by No Comment yet

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Big Bear Mountain Resorts

Lee & London team members managed public relations for Big Bear Mountain Resorts (Snow Summit and Bear Mountain) for four seasons. One unique challenge was the shortage of snowfall during those seasons, which were among the driest on record. With a state-of-the-art snowmaking system in place, the challenge became educating the public that man-made snow IS real snow.  We started by educating the media and specifically weather reporters by hosting media days early in the season where we offered tours of the snowmaking system. In addition to ongoing PR for both mountains, our team was tasked with promoting individual events and contests, which totaled over 30 each season.

Another challenge was getting the media to refer to the resorts as the proper name: Big Bear Mountain Resorts, rather than just saying “Big Bear” or “Big Bear Mountain.” We sent each media member a care package at the beginning of each season with a list of “Quick Facts” on the resort as well as snow season, in general. Coupled with our media days, we were able to establish personal relationships with the key reporters so when they did use the wrong name, we’d simply shoot them a quick e-mail to again clarify the proper name.

L&L PR’s work over the course of our contract included:

– Earning over 300 media placements each season including feature articles and appearances on broadcast morning news

– Working with sponsors like ThirtyTwo, Paul Mitchell, Etnies and more to ensure our teams coordinated press coverage to maximize resources

– Promoting individual events and contests, which totaled over 30 each season

– Working with Etnies to promote their eS Game of Skate contest in 12 cities across the U.S.

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Highlights & Press Coverage:

Our office:
2911 Adams Ave. Suite 19
San Diego, CA 9216
619-546-7488

Sikk Shades by Eddie Bauer Jr.

May 9th, 2019 Posted by No Comment yet

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Sikk Shades
by Eddie Bauer Jr.

Lee and London was brought on to launch high-performance sunglass brand Sikk Shades by Eddie Bauer Jr. into the action sports market through a targeted program of sponsorships and activations across Southern California. We used our extensive relationships in the action sports industry to secure a variety of partnerships.

L&L PR facilitated:

– Sponsorship for Sikk Shades on TransWorld Skateboarding’s C.U.T. tour

– Partnerships with local surf schools

– Launched a Sikkest Wave contest for groms and a Bro-Mo Tour

– Secured and coordinated a video shoot with Pro Skater Micky Papa for social media channels

Portfolios

Highlights & Press Coverage:

Our office:
2911 Adams Ave. Suite 19
San Diego, CA 9216
619-546-7488

Supergirl Pro

June 16th, 2016 Posted by No Comment yet

Supergirl Pro Surf Competition

Lee and London managed media relations, social media & on-site event staffing for the nationally-televised Warner Bros. and Paul Mitchell Supergirl Pro Surf Competition in Oceanside, CA. The event served as the only ASP 6-Star women’s event in North America and the largest female contest in the world with 80+ athletes.

The PR campaign drove record-breaking attendance for the three-day competition and garnered continuous positive feedback from both regional and endemic press, with features in Associated Press, ESPN, Transworld, Yahoo!, San Diego Union Tribune, North County Times and more as well as several on-site segments with Fox 5 TV, KUSI TV and CBS 8 TV, plus live radio.

Total media audience: Over 210 million over a six-week period

Secured over 205 articles and segments over a six week period

Media placements in ESPN, Yahoo! Sports, Transworld Surf, Transworld Business, BNQT, Grind, Surf Channel, Surfer Magazine, Surfline, Surfer’s Village, Surf Shot and more

Secured several pre-event and on-site live TV segments with Fox 5 San Diego, KUSI News and CBS 8 San Diego

Secured feature stories in key regional outlets San Diego Union-Tribune (largest SD paper covered in print and online), North County Times, San Diego Magazine, Ranch & Coast Magazine, The Coast News, San Diego Reader

Secured radio segments pre-event and 17 on-site reporters

Lee and London managed on-site social media, an intensive athlete social media campaign and developed and managed multiple social media contests

Maloof Money Cup

October 23rd, 2014 Posted by No Comment yet

From hotel openings and film festivals to major fundraising galas, Lee and London team members have managed the red carpets for dozens of clients.

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