We promoted the 2008 éS Game of Skate in 12 markets across the country.
Audience impressions for print coverage in all markets were over 12 million
Despite several breaking news stories during the events, we secured 10 TV segments and event attendance by KHON2, FOX and KHAL in Honolulu; ABC and CBS affiliates in Phoenix; ABC7 in Chicago; ABC and FOX in Philadelphia; KRQU in Albuquerque.
30 radio mentions via radio stations giveaways. We developed and placed packages that featured VIP tickets to event, éS footwear and backpacks, and Boost Mobile phones (promoting event sponsors). We secured on-air mentions on top rated Rock Stations in Phoenix, Chicago and Las Vegas as well as on-site attendance by two of the stations.