It’s almost the New Year and for many that means job hunting. College students will be entering their final semesters of senior year and will suddenly find themselves faced with the very real challenge of getting a good job after graduation. In PR, landing a good job can be difficult as the competition for the best jobs is fierce. To help aspiring PR pros land their dream gig, here are some things you can do to stand out from the crowd.
1. Get an internship, or two, or three- Most PR agencies will not consider you a “strong” applicant for an entry level postion unless you have had at least two (or even three) internships within the field. Learn all you can in your internships and show potential employers you’ve learned the basic PR skills, like navigating clipping services, producing coverage reports and building media lists. These tasks may seem basic, but they are time consuming to learn, and an internship is the best way to get familiar with programs like Cision, Burrelles, SproutSocial and Vocus.
2. Display strong writing skills– If you claim you’re a strong writer but have a typo in your cover letter, resume or writing samples, you’re not off to a good start. PR is a ton of writing and editing, so it’s important to show every potential employer that you can effectively use AP Style and edit your own work. Since it’s often harder to catch your own errors (that’s why even the best reporters have editors), always have a friend or classmate proofread your resume, cover letter AND the body of your e-mail.
3. Pay attention– When you’re job hunting you may send out your resume and cover letter to a large amount of companies, meaning you should always be editing your work before hitting send. It’s embarrassing and down right insulting to read about how passionate you are about getting a job at a different company. Always know who you are sending your materials to and write specifically for them.
4. Forego teen speech– For many young adults it’s easy to get caught up using adolescent language. Whether you are networking or interviewing, it’s always important to speak like a grown up. This means avoiding: um, like, totally, definitely, uh huh and all abbreviations. (I know, right?….) Speak like a child and people will treat you like one, speak like an adult to earn respect. At our office we recently created a “fer” jar. Every time you say “fer” instead of “for” you put 5 cents in the jar. It’s a great reminder to pay attention to the vocabulary we use, and of course the plus side is that we never have a shortage of change for afternoon coffee runs to Starbucks.
5. Get social– Knowing how to use social media correctly is huge in public relations; it’s how we connect to our audiences. If you don’t have a LinkedIn, Twitter or Facebook get them now! Many PR employers won’t even consider you if your Instagram, Twitter and Facebook aren’t actively used.
6. Learn to network– Sometimes it IS all about who you know. Landing a great job doesn’t always require sending your resume to every agency under the sun. The best way to find a job is to find people who can help find you a job. Having a referral, even if it’s someone who met you once at an event, will give you instant credibility and often will earn you an interview ahead of someone else.
7. Get Involved in PRSA/ New Pros– A follow up to #6. Join your local chapter of PRSA (Public Relations Society of America). We asked current PRSA San Diego President Reema Makani Boccia why job hunters should be involved with PRSA and here’s what she had to say:
“The most important thing PRSA facilitates for its members is the opportunity to establish and foster relationships with other PR professionals, media and the community at large. As the largest trade organization for PR pros nationally and locally, PRSA has the potential to expose its members to a whole network of professionals that they may not otherwise have access to. The more you get involved, the more you get out of it, and perhaps make a few friends along the way!”
8. Business cards– Never attend a networking event empty handed; no one will know how to contact you. Some employers forget their business cards or run out before you have a chance to capture their info. So take the initiative and make your own cards (Staples and Office Depot offer pre-perforated business card templates that work with most printers), it won’t go unnoticed.
9. Follow-up– PR is a competitive field and jobs move quickly. Following up with potential employers is key to landing the job. Don’t wait two weeks to inquire about a position or send a thank-you letter a month after an interview. You need to act fast and prove that you really want the job. That means an e-mail the same day (or definitely within 24 hours) and if you really want to stand out, send a handwritten thank-you card in the mail the moment you leave the interview. They’ll get it the next day and be amazed by your planning and professionalism.
10. Read and read some more– Read anything and everything: newspapers, magazines, novels, autobiographies, etc. Whether you read “Lord of the Rings” or “Twilight,” sharpening your mind through reading will keep you up-to-date on current events, make you smarter, and best of all, will make you a better writer.
Just in time for the Christmas shopping season, our team secured a promo with longtime KTLA tech/gear contributor Dr. Gadget for our client Nonda. The dedicated segment featured three of Nonda’s award-winning products, including the ZUS Smart Wireless Backup Camera, the ZUS Smart Car Charger and the ZUS Dash Cam. In addition to the segment, Nonda’s products were part of the station’s Ultimate Gift Giveaway. The client saw a 4x return on its investment for this one segment.
We love getting coverage for clients – like this recent feature by Mashable on client Nonda’s wireless backup camera. The story ran Nov. 6, sending high traffic volume to the company’s website to place orders for the holidays.
We’re so excited to announce that our client Painted Polish will be on sale in our favorite retail store, SoCal Made. Located at the Westfield Mission Valley, SoCal Made features unique gifts created by local artisans and craftsman (think of it like an IRL etsy). While we typically focus on PR for our clients, we were really excited to make this retail opportunity happen for our awesome client Lexi! Painted Polish will showcase 15 palette pleasing and festive colors in the store, including Champagne O’Clock, Stamped in Taupe and Electric in Emerald.
These high quality polishes are 5-Free, which means no Dibutyl Phthalate (DBP), Toluene, TSF Resin, Camphor, or Formaldehyde. All polishes are also cruelty-free which means absolutely no animal testing.
They are the PERFECT stocking stuffer at just $10.
We couldn’t be more thrilled that our client Jackson Design and Remodeling has an incredible designer competing in this year’s HGTV “Faces of Design” competition.
The category “Color and Pattern” couldn’t suit this color and texture-filled project any more to a T! Vote for Alison every day until September 27. You could win $10,000 just for voting.
After graduating from the Design Institute of San Diego, where she earned a Bachelor of Fine Arts in Interior Design, Green joined the team at Jackson Design and Remodeling and won a National Chrysalis Award and a Master Design Award for her first kitchen design. In 2017, she was selected as a recipient of the prestigious NKBA (National Kitchen and Bath Association) “30 Under 30” award, which recognizes outstanding young designers.
The registered historical home was built in 1928 in an “Eclectic Mediterranean” style inspired by Old Hollywood. Historical registry designation required exacting attention to detail in the architectural planning of this extensive whole home remodel, which doubled the home’s original square footage. The team combined technical and creative skills to meet the challenges of working within historical registry requirements to achieve the homeowner’s vision. The home now communicates the homeowners’ lifestyle with colorful and unconventional elements, such as striking wallpapers and vintage-inspired hand sconces. Each room possesses a distinct personality while the whole home enhances indoor/outdoor living and captures amazing views.
Vote now at https://www.jacksondesignandremodeling.com/about-us/hgtv-fresh-faces-2018/.
TOMO is a modern golf apparel company based out of San Diego announced its launch with the release of TOMO Vol. 1. This spikeless golf shoe is fashionable and lightweight, boasting style and comfort at a price point under $100.
TOMO Vol. 1s have a water resistant, soft, single-layer of knit to enhance comfort and breathability. TOMO shoes are extremely light and made with FLEX technology, which can’t be found in any other golf shoe on the market. FLEX features the use of different densities of polyurethanes inthe shoe soles, offering wearers grip, traction and comfort, while being resistant to wear and tear.
Founder, Sunny Chou, spent more than two years researching materials and over a year in the design phase, envisioning a golf shoe that would transition seamlessly form the golf course to just about anywhere. He was committed to designing a shoe that was fashionable and functional with a simple, urban style.
TOMO Vol. 1 colorways include Concrete, Stone, Forest and Sand, and the shoes are offered in men’s sizes 8.5 to 12. The shoes are currently available online. Customers can expect to receive their shoes in a box comprised of 100 percent recyclable materials for $89, less than $100 when shipped within the United States.
The Emmy Award-Winning Master Chef Will Draw Inspiration From “An Evening in China” Theme
WildAid announced Martin Yan, renowned T.V. chef and food writer, will be the celebrity guest chef for its annual gala Nov. 10 at the Beverly Wilshire Hotel.
Chef Yan will take the lead on curating a four-course vegetarian menu for the 600 guests gathering to raise money toward WildAid’s mission to end the illegal wildlife trade. Chef Yan is best known for hosting his Emmy award-winning PBS-TV cooking show “Yan Can Cook”since 1982.
Every year, WildAid hosts a star-studded gala fundraiser to celebrate progress in protecting endangered species and marine habitats. Tickets and tables for this year’s event “An Evening in China” are now available for purchase. The charitable evening will feature 16-time Grammy-award winner David Foster performing with Tony and Emmy award-winner Kristin Chenoweth as well as performances by The Cirque.
WildAid works with high profile ambassadors including Prince William, Leonardo DiCaprio, Lupita Nyong’o, Bryce Dallas Howard, Richard Branson, Bo Derek, Josh Duhamel, Jackie Chan, Yao Ming and more.
Past Gala Attendees include Josh Duhamel, Ian Somerhalder, Nikki Reed, Yao Ming, Fergie, Chevy Chase, Jared Leto, John Corbett, Bo Derek, Michael Cudlitz, Larry King, Hayden Panettiere and many others.
We are so happy to announce we are now representing nonda! Nonda is a smart solutions tech company that aims to make daily life easier for everyone. Lee & London Public Relations will be assisting nonda with PR support year-round.
Nonda creates simple high-quality products, ranging from a Wireless Smart Backup Camera to a Wireless Smart Tire Safety Monitor. Many of their products have been recognized with prestigious iF and Red Dot design awards, including the ZUS Smart Car Charger. This double USB port charger powers your devices 2x faster than the average car charger and connects to the ZUS Smart Driving Assistant App, which monitors your car’s battery health, tracks mileage, helps you find your car and share your parking spot and even set a parking timer!