What separates the true PR professionals from the publicists is a strategic approach. A good PR pro knows how to develop and execute strategic campaigns (both short and long term) that deliver against measurable objectives.
Our pitches land. We create compelling stories and send them to the right targets. We understand the importance of creating and maintaining relationships with media outlets across the nation. Chances are you’ve seen our work — from the front pages of every major regional publication to national media like the Today Show, New York Times, USA Today, InStyle or People Magazine. Check out some of the press we’ve earned for clients HERE.
Writing & Editing
Whether it’s your blog, newsletter, social media accounts, press releases or collateral materials; our expert team of writers can help you craft your messaging, write blog posts and more. Need a quick edit on a piece of collateral? Shoot it over and we’ll give it the final proof. Need a quick 30 second PSA script? We’ll do that, too. Working on a blog post but stuck? We’ll clean it up. Or for clients needing a more full service writing solution, our team is happy to write posts, newsletter articles, and more – from scratch. We even wrote the copy for a commercial: check it out here. With former journalists on staff, we are adept at all styles of written communications and we adhere to Associated Press style guidelines.
Red Carpet Management
Our team has worked hundreds of Red Carpets – from film festivals to charity galas — we know how to secure on-site coverage from print and wire photographers to give you a carpet that not only looks great, but gets your event post coverage. Our team excels at managing photographers and video crew and working with your team on shot lists and look books. We know how to move people through the carpet, make sure the attending press get the shots they need, and to keep interviews moving so there isn’t a pile-up. We work with several different sourcing agencies for carpets, Step and Repeats, lighting, velvet ropes and other needs. We also work with companies that offer creative backdrops – greenery, art pieces, furniture and more.
No PR campaign is complete without a social media strategy. Whether it’s the newest trend or the latest social networking site, we understand the need to be competitive in the technological world. Our team excels in social media and has executed ongoing programs for clients that have resulted in: 5k likes in less than three months, popularizing trending hashtags and developing & executing social media contests to build fans and awareness. We are experts at crafting content that resonates, managing contests and promotions and delivering detailed analytics of your social footprint.
It’s all about the details. Whether it’s a 200,000-person skate competition or a community event with 100 people, our team makes sure every event is meticulously organized and can assist your team with every aspect of event production, from organizing the guest list, to contracting the catering, sound and venue — and of course promoting your special event to the media. We operate as a seamless extension of your team and are able to completely take the reins or to jump in and assist you at a moment’s notice.
Grow your online audience without busting your budget through well managed Pay Per Click ad campaigns. From continuous advertising to brand awareness to event promotion, we design campaigns targeting your desired audience while aggressively managing bids to ensure maximum ROI. Our team works with several expert local PPC firms to deliver PPC Campaigns that complement PR campaigns and initiatives. Let us do the work of managing a SEM company for you; we provide detailed monthly reports and key insights.
Digital & Print Advertising
Our team understands the value of diverse perspectives and knows that having a comprehensive marketing program that includes PR, social media, online marketing and advertising is essential to a brand’s success. We’re here to make sure your company receives the best of both worlds. We’ll make sure your communication program integrates advertising and public relations for maximum impact.
Getting press is one thing, but conveying your messages effectively during interviews is the other. Media training is crucial to our strategic media relations plan. We teach clients how to identify key messages, how to convey them effectively and how to start and maintain good relationships with the media.
Our team is proficient in WordPress and can assist with updates as well as design changes. Need a new photo added to your site or an edit to a page? We’re here to help. We can also take over management of your site’s press page; updating as needed or creating it from scratch.