Our team represented the super-chic hotel, including three on-property bar outlets (living Room Loung,e Beach Bar and Veranda Bar) and RICE restaurant as well as supporting special events and partnerships like Opaque Dining in the Dark, Don Julio agave lounge and Vueve Clicquot chamnpagne lounge.
Our multi-faceted media campagin made W San Diego a hot spot travel destination, earning the hotel a coveted spont on the list of “World’s Sexiest Hotels,” Conde Nast’s “Hot List” and numerous industry and media awards for their in-house Away Spa and RICE.
We produced and publicized high visibility events with: Ferrari, Macbeth Footwear, designer Nick Verreos, Wine Library TV’s Gary Vaynerchuk, FHM, PUMA, Adidas, Wired Magazine and the Food Network.
We worked with such notables as:
Barack Obama, Rob & Big, Macy Gray, Katy Perry, Rose McGowan, Kevin Spacey, Michael Bay, La Danian Tomlinson, Tim Burton, Tom DeLonge, The Rock, Russell Crowe and many more.
Reached an audience of nearly 800 million
Earned an estimated $20 million in media value
Placed nearly 1,200 print, online, TV and radio spots
ROI of over 108xs the PR investment