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Unveiled – Bridal Expo

For its Beverly Hills inauguration, the high-end wedding expo, Unveiled, called  on LLPR and its media connections to drive event attendance and brand awareness.

Our team handled all PR aspects, including blogger relations, for the exclusive bridal event, featuring the top wedding brands in the industry from Martha Stewart Weddings Magazine to an exclusive VIP fashion show by Vera Wang.

We leveraged the event host, Real Housewives of Beverly Hills star Lisa Vanderpump for pre-event and on-site press, garnering interviews on top  news station KTLA, MSN, CBS, NBC LA, a 5 min interview segment with KCAL and feature storied in Us Weekly, Los Angeles Times, Los Angeles Confidential and more.

RESULTS:

Total media audience: Over 142 million over a four-week period

Secured over 55 articles  and segments over a six week period

Secured 4 live TV segments pre-event  with top Los Angeles  news stations  KTLA & KCAL

Secured feature stories in key target outlets including US Weekly, Los Angeles Times, Getty Images, MSN Wonderwall, Style.com, Angeleno, Los Angeles  Confidential, CBS LA, Racked LA, NBC LA, Style Me Pretty and more.

 

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