Our team has worked on start-ups and technology companies, including:
WomensWallStreet- To help WWS stand out as an innovative and entertaining source for everything financial, the campaign focused on strong media relations and creative surveys and press releases. Articles featuring and quoting WWS surveys and spokespersons appeared in USA Today, LA Times, New York Post, Parents, Redbook, Modern Bride, Self and Elle Magazine, to name a few. A steady stream of media coverage boosted traffic to the website and helped it earn a Webby award in 2006. The WomensWallStreet survey program was awarded an Edward L. Bernay’s Award for public relations excellence from the Public Relations Society of America.
International Game Technology – The leading manufacturer of gaming machines. Managed media relations to launch new gaming products, in addition to all MegaJackpots™ throughout the state of California. The campaign secured coverage on local and regional print and broadcast outlets, plus major national programs, including Late Night with David Letterman, Jay Leno and CNN.
Taurus Aerospace Group – Introduced to Taurus because of previous work for Macquarie Group Ltd., Limelight helped Taurus Aerospace Group announce its company expansion with a new executive team (CEO and CFO), announced an acquisition in the aviation aftermarket space and provided executive media training.
DriveCam– The global PR program for the company included B2B and consumer marketing, national and trade media relations, public affairs and collateral development. LPR team members provided media training to executives, managed trade and national media relations, directed Broll shoots and worked with DriveCam customers to gather newsworthy stories for pitches. Results included local and national media coverage, including “Dateline NBC,” “Today Show,” “ABC World News Tonight,” “Good Morning America,” CNN, NPR, FOX News and more.
Pure Digital Cinema: Ten Weeks = 100 Million Impressions. Armed with tight deadlines, a small budget and big news, our team went to work on one of their most aggressive media relations campaigns to date: launching San Diego-based UltraStar Cinemas as the first national theater chain to go completely digital. With competing chains close behind them in this cinematic milestone, in just over 70 days our team secured 94 media placements— from print and online to television and radio: from Investor’s Business Daily, Variety, Hollywood Reporter and CNET.com to front-page business and arts section spreads.