Lee and London managed media relations, social media & on-site event staffing for the nationally-televised Warner Bros. and Paul Mitchell Supergirl Pro Surf Competition in Oceanside, CA. The event served as the only ASP 6-Star women’s event in North America and the largest female contest in the world with 80+ athletes.
The PR campaign drove record-breaking attendance for the three-day competition and garnered continuous positive feedback from both regional and endemic press, with features in Associated Press, ESPN, Transworld, Yahoo!, San Diego Union Tribune, North County Times and more as well as several on-site segments with Fox 5 TV, KUSI TV and CBS 8 TV, plus live radio.
Total media audience: Over 210 million over a six-week period
Secured over 205 articles and segments over a six week period
Media placements in ESPN, Yahoo! Sports, Transworld Surf, Transworld Business, BNQT, Grind, Surf Channel, Surfer Magazine, Surfline, Surfer’s Village, Surf Shot and more
Secured several pre-event and on-site live TV segments with Fox 5 San Diego, KUSI News and CBS 8 San Diego
Secured feature stories in key regional outlets San Diego Union-Tribune (largest SD paper covered in print and online), North County Times, San Diego Magazine, Ranch & Coast Magazine, The Coast News, San Diego Reader
Secured radio segments pre-event and 17 on-site reporters
Lee and London managed on-site social media, an intensive athlete social media campaign and developed and managed multiple social media contests