Lee and London was tapped to launch high performance sunglass brand Sikk Shades by Eddie Bauer Jr. into the action sports market through a targeted program of sponsorships and activations across Southern California.
LLPR used our extensive relationships in the action sports industry to secure a sponsorship for Sikk Shades on TransWorld Skateboarding’s C.U.T. tour. Our team also created partnerships with local surf schools and launched a Sikkest Wave contest for groms as well as a Bro-Mo Tour. Our team also secured and coordinated a video shoot with Pro Skater Micky Papa for social media channels.