Portfolio
Intimacy Bra Boutiques
Intimacy bra boutique approached Lee & London when they decided to open their first West Coast store in 2009. Their goal was not only to successfully launch their store but also establish their brand and reputation in Southern California. Intimacy again turned to Lee and London to launch two additional stores in Orange County and Los Angeles.
Our team earned hundreds of targeted media hits for Intimacy across print, broadcast, radio and online in a variety of outlets— from fashion features and retail trade articles on their business model, to local, national and celebrity media.
Intimacy was featured in Los Angeles Times, The Oprah Winfrey Show, The TODAY Show, People Magazine, Daily Candy, Access Hollywood Live, E! News, EXTRA and hundreds more.
Results:
– Total media audience: 43 million – in 2011 to date alone
– Total media value: $309 million– in 2011 to date alone
– Received coverage in over 900 publications over a 5 month period, including a spot on The Oprah Winfrey Show
