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Feeding America

Our team was tapped to help increase awareness of San Diego’s largest distributor of donated food: Feeding America San Diego (FASD). OUr role including promoting  major initiatives like:

Huggies, Every Little Bottom Diaper Drive

Pound for Pound Challenge

Kraft Mobile Pantry Program

Hospitality for Hunger

Feeding Kids BackPack Program


We also launched their new space – a 4,400 square foot distribution center – bringing major local media on-site during the ribbon-cutting to showcase their commitment to distributing 1 million of pounds of food.

We also partnered with major brands like Albertson’s, Target, Newman’s Own and Kraft for major media sponsorships, including the launch of their new cold storage unit, which helped distribute an extra 3 million pounds of fresh fruits and veggies annually.

Our campaign has helped secure:

Millions of media impressions to promote the FASD brand

Targeted features in business, community publications to target potential donors, corporate sponsors

More than 20,000 pounds of diapers for families in need

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