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Designs for the Cure - Susan G. Komen LA

Our team was tapped by the Los Angeles County chapter of Susan G. Komen to take the reins for their first ever Designs for the Cure fundraising gala. SGKLA trusted LLPR to handle all publicity efforts in a month-span with a goal of a sold-out ballroom, nationwide press and a massive celebrity turnout.

The event, hosted by legendary designer David Meister, was an outstanding success, drawing celebrity attendees like the musician Smash, Emmanuelle Chriqui of “Entourage” Fame and Sarah Ramirez of “Grey’s Anatomy”, to name a few. Our team secured coverage in target outlets like People, Los Angeles Times, LA Magazine, KTLA, and Radar Online.

For the 2012 gala, we came back bigger and better than ever, securing television personality Lauren Conrad as host, selling out the ballroom and increasing the media coverage over 70% than the previous year, as well as:

Leveraging Lauren Conrad as host to secure features in key target outlets including Access Hollywood, US Weekly, Life & Style, Associated Press, Los Angeles Times, MSN, Glamour Magazine, Los Angeles Magazine, AMP Radio and much more

Drawing total media audience of Over 328 million people

Securing over 837 articles and segments

25+ media outlets on-site at event and red carpet

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