Unhappy with the results of their national media relations firm, the award-winning Arterra Restaurant in the Marriott Del Mar turned to Lee and London team members to refresh their reputation and bring in the young, hip So Cal crowd when they launched their new Outdoor Lounge. Before their first anniversary, our PR efforts led to a packed bar, event-driven overnight stays, a sold out restaurant and increased F&B revenue.
After the launch, our team continued to promote Arterra’s local, fresh and seasonal menus, property-wide events, and happy hour specials year-round. Our team introduced Arterra chefs to national, regional and local media; arranged appearances at the James Beard house in NYC; secured a 15-minute live interview on Martha Stewart Living radio and kept the restaurant top of mind with a steady stream of media features and awards.
Reached more than 55 million in total audience
Earned an estimated $1.1 million in publicity value
Averaged 14 print/online articles, television or radio segments a month
Documented ROI of more than 45 times the PR investment