Sikk Shades by Eddie Bauer Jr.

June 23rd, 2016 Posted by No Comment yet

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Sikk Shades by Eddie Bauer Jr.

Lee and London was tapped to launch high performance sunglass brand Sikk Shades by Eddie Bauer Jr. into the action sports market through a targeted program of sponsorships and activations across Southern California.

LLPR used our extensive relationships in the action sports industry to secure a sponsorship for Sikk Shades on TransWorld Skateboarding’s C.U.T. tour. Our team also created partnerships with local surf schools and launched a Sikkest Wave contest for groms as well as a Bro-Mo Tour. Our team also secured and coordinated a video shoot with Pro Skater Micky Papa for social media channels.

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Supergirl Pro

June 16th, 2016 Posted by No Comment yet

Supergirl Pro Surf Competition

Lee and London managed media relations, social media & on-site event staffing for the nationally-televised Warner Bros. and Paul Mitchell Supergirl Pro Surf Competition in Oceanside, CA. The event served as the only ASP 6-Star women’s event in North America and the largest female contest in the world with 80+ athletes.

The PR campaign drove record-breaking attendance for the three-day competition and garnered continuous positive feedback from both regional and endemic press, with features in Associated Press, ESPN, Transworld, Yahoo!, San Diego Union Tribune, North County Times and more as well as several on-site segments with Fox 5 TV, KUSI TV and CBS 8 TV, plus live radio.

Total media audience: Over 210 million over a six-week period

Secured over 205 articles and segments over a six week period

Media placements in ESPN, Yahoo! Sports, Transworld Surf, Transworld Business, BNQT, Grind, Surf Channel, Surfer Magazine, Surfline, Surfer’s Village, Surf Shot and more

Secured several pre-event and on-site live TV segments with Fox 5 San Diego, KUSI News and CBS 8 San Diego

Secured feature stories in key regional outlets San Diego Union-Tribune (largest SD paper covered in print and online), North County Times, San Diego Magazine, Ranch & Coast Magazine, The Coast News, San Diego Reader

Secured radio segments pre-event and 17 on-site reporters

Lee and London managed on-site social media, an intensive athlete social media campaign and developed and managed multiple social media contests

Lee and London Public Relations Client Doheny Surf Festival in Southern California

Doheny Surf Festival

October 27th, 2014 Posted by No Comment yet

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Doheny Surf Festival

COMING SOON!!

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Ask us about media training!

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