Our team was tapped by the San Francisco-based charity WildAid to promote its annual gala fundraiser in Beverly Hills. Our team handled pre-coverage press, Red Carpet arrivals and post event coverage.
We worked with WildAid celebrity ambassadors Bo Derek, Josh Duhamel (the 2017 Wildlife Champion), Michael Cudlitz to arrange interviews including KTLA, KCBS, Entertainment Tonight, Life & Style, Us Weekly, Star Magazine and many more local LA publications.
Our total media impressions for the gala reached 1.69 billion with 1.41 million estimated coverage views.
In 2018 we were again retained and began our work earlier in the year securing a feature story in People Magazine with ambassador Bo Derek detailing her summer trip to Mexico with WildAid to swim with whale sharks.
Other coverage included sit-down interviews on the third hour of the Today Show and Access Hollywood Live. Major press attending the gala included the Hollywood Reporter, Huffington Post and Us Weekly magazine in addition to all the major LA wire photogs (Getty, WireImage, BroadImage, etc).
Our 2017 results:
⇒ 1.69 billion online readership with 1.41 million estimated coverage views. And a total publicity value of $500,000.
⇒ A record $2.5 million was raised at the gala
⇒ Our team secured ET’s Keltie Knight to present Josh Duhamel with the Wildlife Champion Award, an arranged a sit-down exclusive interview at the event
Our 2018 results:
⇒ 2.19 billion online readership with 2.52 million estimated coverage views. And a total publicity value of $1.05 million.
Nearly double 2017’s numbers
⇒ Interviews on NBC Today, Access Hollywood Live, KTLA, People Magazine among others
⇒ The gala raised $2.4 million despite the event happening during the Malibu wildfires that caused thousands to be evacuated.