Hotel Maya

April 21st, 2017 Posted by No Comment yet

PORTFOLIO

Home    About     Services     Portfolio     Contact   Blog

←Back 

Hotel Maya

Our team members came from hospitality-focused agencies where experience included boutique hotels like Hotel Maya in Long Beach. LLPR staff was responsible for facilitating the property’s social media accounts, promoting events and specific initiatives, including:

LGBT initiatives, like the JetPride partnership

Pet-friendly packages and events, like Mutts & Mojitos

F&B driven events: beer dinners, wine pairings, etc.

Promotion taping on-property with Bravo, etc.

Related

Highlights/Media Coverage

Our office:
2911 Adams Ave. Suite 19
San Diego, CA 9216
619-546-7488

Arterra

April 21st, 2017 Posted by No Comment yet
Lee and London Transparent Lage

PORTFOLIO

Home    About     Services     Portfolio     Contact   Blog

Arterra @ Marriott Del Mar

Unhappy with the results of their national media relations firm, the award-winning Arterra Restaurant in the Marriott Del Mar turned to Lee and London team members to refresh their reputation and bring in the young, hip So Cal crowd when they launched their new Outdoor Lounge. Before their first anniversary, our PR efforts led to a packed bar, event-driven overnight stays, a sold out restaurant and increased F&B revenue.

After the launch, our team continued to promote Arterra’s local, fresh and seasonal menus, property-wide events, and happy hour specials year-round. Our team introduced Arterra chefs to national, regional and local media; arranged appearances at the James Beard house in NYC; secured a 15-minute live interview on Martha Stewart Living radio and kept the restaurant top of mind with a steady stream of media features and awards.

Each year, our PR efforts:

Reached more than 55 million in total audience

Earned an estimated $1.1 million in publicity value

Averaged 14 print/online articles, television or radio segments a month

Documented ROI of more than 45 times the PR investment

Related

We'll never spam or give this address away

Call us Today!

619-546-7488

W San Diego

February 17th, 2017 Posted by No Comment yet

PORTFOLIO

Home    About     Services     Portfolio     Contact   Blog

go back to main page

W Hotel San Diego

Our team represented the super-chic hotel, including three on-property bar outlets (living Room Loung,e Beach Bar and Veranda Bar) and RICE restaurant as well as supporting special events and partnerships like Opaque Dining in the Dark, Don Julio agave lounge and Vueve Clicquot chamnpagne lounge.

Our multi-faceted media campagin made W San Diego a hot spot travel destination, earning the hotel a coveted spont on the list of “World’s Sexiest Hotels,” Conde Nast’s “Hot List” and numerous industry and media awards for their in-house Away Spa and RICE.

We produced and publicized high visibility events with: Ferrari, Macbeth Footwear, designer Nick Verreos, Wine Library TV’s Gary Vaynerchuk, FHM, PUMA, Adidas, Wired Magazine and the Food Network.

We worked with such notables as:

Barack Obama, Rob & Big, Macy Gray, Katy Perry, Rose McGowan, Kevin Spacey, Michael Bay, La Danian Tomlinson, Tim Burton, Tom DeLonge, The Rock, Russell Crowe and many more.

Results

Reached an audience of nearly 800 million

Earned an estimated $20 million in media value

Placed nearly 1,200 print, online, TV and radio spots

ROI of over 108xs the PR investment

We'll never spam or give this address away

Call us Today!

619-546-7488

Big Bear Mountain Resorts

June 17th, 2016 Posted by No Comment yet

PORTFOLIO

Home    About     Services     Portfolio     Contact   Blog

Big Bear Mountain Resorts

Lee & London team members managed public relations for Big Bear Mountain Resorts (Snow Summit and Bear Mountain) for four seasons. One unique challenge was the shortage of snowfall during those seasons, which were among the driest on record. With a state-of-the-art snowmaking system in place, the challenge became educating the public that man-made snow IS real snow.  We started by educating the media and specifically weather reporters by hosting media days early in the season where we offered tours of the snowmaking system.

Another challenge was getting the media to refer to the resorts as the proper name: Big Bear Mountain Resorts, rather than just saying “Big Bear” or “Big Bear Mountain.” We sent each media member a care package at the beginning of each season with a list of “Quick Facts” on the resort as well as snow season, in general. Coupled with our media days, we were able to establish personal relationships with the key reporters so when they did use the wrong name, we’d simply shoot them a quick e-mail to again clarify the proper name.

 In addition to ongoing PR for both mountains, our team was tasked with promoting individual events and contests, which totaled over 30 each season. We worked with sponsors like ThirtyTwo, Paul Mitchell, etnies and more to ensure our teams coordinated press coverage to maximize resources. From feature articles, to appearances on broadcast morning news, on average, our team earned secured more than 300 pieces of coverage each season.

Perhaps the best example of our work is that the in-house PR rep for etnies at the time, after working with our team on an event at Bear Mountain, hired us on to promote their eS Game of Skate contest in 12 cities across the U.S.

We'll never spam or give this address away

Call us Today!

619-546-7488

Ask us about media training!

NEWSLETTER ARCHIVE