For its Beverly Hills inauguration, the high-end wedding expo, Unveiled, called on LLPR and its media connections to drive event attendance and brand awareness.
Our team handled all PR aspects, including blogger relations, for the exclusive bridal event, featuring the top wedding brands in the industry from Martha Stewart Weddings Magazine to an exclusive VIP fashion show by Vera Wang.
We leveraged the event host, Real Housewives of Beverly Hills star Lisa Vanderpump for pre-event and on-site press, garnering interviews on top news station KTLA, MSN, CBS, NBC LA, a 5 min interview segment with KCAL and feature storied in Us Weekly, Los Angeles Times, Los Angeles Confidential and more.
Total media audience: Over 142 million over a four-week period
Secured over 55 articles and segments over a six week period
Secured 4 live TV segments pre-event with top Los Angeles news stations KTLA & KCAL
Secured feature stories in key target outlets including US Weekly, Los Angeles Times, Getty Images, MSN Wonderwall, Style.com, Angeleno, Los Angeles Confidential, CBS LA, Racked LA, NBC LA, Style Me Pretty and more.
Intimacy bra boutique approached Lee & London when they decided to open their first West Coast store in 2009. Their goal was not only to successfully launch their store, but also establish their brand and reputation in Southern California. Intimacy again turned to Lee and London to launch two additional stores in Orange County and Los Angeles.
Our team earned hundreds of targeted media hits for Intimacy across print, broadcast, radio and online in a variety of outlets— from fashion features and retail trade articles on their business model, to local, national and celebrity media.
We inked Intimacy in Los Angeles Times, TODAY Show, People Magazine, Daily Candy, Access Hollywood Live, E! News, EXTRA and hundreds more.
Total media audience: 23 billion – in 2011 to date alone
Total media value: $309 million– in 2011 to date alone
Received coverage in over 9000 publications over a 5 month period
Our team represented the super-chic hotel, including three on-property bar outlets (living Room Loung,e Beach Bar and Veranda Bar) and RICE restaurant as well as supporting special events and partnerships like Opaque Dining in the Dark, Don Julio agave lounge and Vueve Clicquot chamnpagne lounge.
Our multi-faceted media campagin made W San Diego a hot spot travel destination, earning the hotel a coveted spont on the list of “World’s Sexiest Hotels,” Conde Nast’s “Hot List” and numerous industry and media awards for their in-house Away Spa and RICE.
We produced and publicized high visibility events with: Ferrari, Macbeth Footwear, designer Nick Verreos, Wine Library TV’s Gary Vaynerchuk, FHM, PUMA, Adidas, Wired Magazine and the Food Network.
We worked with such notables as:
Barack Obama, Rob & Big, Macy Gray, Katy Perry, Rose McGowan, Kevin Spacey, Michael Bay, La Danian Tomlinson, Tim Burton, Tom DeLonge, The Rock, Russell Crowe and many more.
Reached an audience of nearly 800 million
Earned an estimated $20 million in media value
Placed nearly 1,200 print, online, TV and radio spots
ROI of over 108xs the PR investment
Our team was tapped by the Los Angeles County chapter of Susan G. Komen to take the reins for their first ever Designs for the Cure fundraising gala. SGKLA trusted LLPR to handle all publicity efforts in a month-span with a goal of a sold-out ballroom, nationwide press and a massive celebrity turnout.
The event, hosted by legendary designer David Meister, was an outstanding success, drawing celebrity attendees like the musician Smash, Emmanuelle Chriqui of “Entourage” Fame and Sarah Ramirez of “Grey’s Anatomy”, to name a few. Our team secured coverage in target outlets like People, Los Angeles Times, LA Magazine, KTLA, and Radar Online.
For the 2012 gala, we came back bigger and better than ever, securing television personality Lauren Conrad as host, selling out the ballroom and increasing the media coverage over 70% than the previous year, as well as:
Leveraging Lauren Conrad as host to secure features in key target outlets including Access Hollywood, US Weekly, Life & Style, Associated Press, Los Angeles Times, MSN, Glamour Magazine, Los Angeles Magazine, AMP Radio and much more
Drawing total media audience of Over 328 million people
Securing over 837 articles and segments
25+ media outlets on-site at event and red carpet
Lee and London was tapped to launch high performance sunglass brand Sikk Shades by Eddie Bauer Jr. into the action sports market through a targeted program of sponsorships and activations across Southern California.
LLPR used our extensive relationships in the action sports industry to secure a sponsorship for Sikk Shades on TransWorld Skateboarding’s C.U.T. tour. Our team also created partnerships with local surf schools and launched a Sikkest Wave contest for groms as well as a Bro-Mo Tour. Our team also secured and coordinated a video shoot with Pro Skater Micky Papa for social media channels.
Lee & London CEO Brendi Rawlin has managed the PR for San Diego-based remodeler Jackson Design & Remodeling for over 10 years. From pitching the CEO to national business press and local morning shows as an expert on a variety of topics (Easy Ways to Make Your Home Green, Design Trends for the New Year, Home of the Year, Aging in Place), to constantly pitching completed projects to local, regional and national magazines for publication – our team has generated incredible results and JDR’s business. While other area remodelers down-sized and laid off staff during the housing recession, JDR actually grew its business and has continued its record growth earning it consecutive spots on the Inc. 5000, Remodeling 550 and Top 500 Remodeling lists. In the 10 years we’ve been doing their PR, their revenues have grown from $4.6 million to a projected $17 million in 2017. They are now the #1 remodeling company in San Diego by revenue. Lee and London, operating as a seamless extension of the JDR in-house marketing team, has been repeatedly cited by the client as a reason for its continued success. Just a few of our placements have included:
Dream Kitchens & Baths
Kitchen + Bath Business
Beautiful Kitchens & Baths
Cottages & Bungalows
Architectural Digest online
Make it Organized
San Diego Magazine
San Diego Home & Garden
Ranch & Coast
UT Community Newspapers
San Diego Business Journal