Posts in Surf

International Surfing Day

June 19th, 2015 Posted by action sports, general interest, Surf No Comment yet

ISD-june-20Adios, spring. Aloha, summer!

On Saturday, June 20th, the 11th annual International Surfing Day will be celebrated around the world. The unofficial observance, which was founded by Surfing Magazine and the Surfrider Foundation, has become a global event held to mark the beginning of summer.

As much as surfing has given to us, it is appropriate that we return the favor.

Surfers of different styles, language, race, age and skill will grab their sticks and head down to their local watering hole in celebratory fashion. More than 30 countries this year will attend parties, contests, fundraisers, film screenings and educational beach clean-ups all in the name of honoring the past, present and future of surfing.

How are you celebrating ISD?

Below is a list of a few west coast events happening.

Huntington Beach, CA: An epic World Record attempt is in the forecast tomorrow as riders will look to successfully ride the largest surfboard ever! There will be a beach-wide cleanup, live music and various other giveaways to follow. Sure to be a solid afternoon!

San Diego, CA: Free outdoor movie screening of 5 Summer Stories at Veteran’s Plaza in Ocean Beach; plus games, raffle prizes, pizza and popcorn. Also, “Why I Love The Ocean!” video contest entries shown.

San Clemente, CA: O’Neill beach cleanup at San Clemente Pier followed by a community-wide expression session

San Francisco, CA: Aqua Surf Shop screening of Andrew Kidman’s newest flick, Spirit of Alaska and live music to follow featuring Kidman’s band, The Independent.

Encinitas, CA: Wax Research Inc. / Sticky Bumps hosting beach-wide cleanup at Beacons Beach with bagels, coffee and complimentary wax.


Sikk Shades Inaugural Summer Surf Series: The Bro-Mo Tour

June 19th, 2015 Posted by action sports, client news, festivals & events, general interest, Surf No Comment yet

IMG_2103All summer long we are teaming up with our client, Sikk Shades, as we will be hosting the inaugural Bro-Mo Tour. We will be cruising up and down Highway 101 searching for the next best talent.

For the first stop of the Tour, we nestled onto Pipes Beach in Encinitas. The punchy beach break offered stellar knee to chest high sets, which resulted in an all-around fun morning surf. (more…)

Introducing Sikk Shades®: The New Standard in Performance Eyewear

February 27th, 2015 Posted by action sports, client news, Fashion, general interest, Public relations, skateboarding, Surf No Comment yet

Introducing Sikk Shades®: The New Standard in Performance Eyewear

Flash Electric™ Lens Technology Outperforms Polarized, Gives Athletes Clearer Vision and Better Depth Perception; Perfectly Balanced Frame Offers Better Fit and Embedded Non-Slip Nose Grip for All Day Wear

(Houston, TX—February 26, 2015) Sikk Shades® – a new line of performance eyewear for the action sports market – officially launches today. Developed by former Pro BMX Rider Eddie Bauer Jr., along with some of the industry’s top eyewear designers, Sikk Shades’ flagship frames, the Huckleberry and Qualifier (starting at $119.99) are now available online and in select retailers nationwide. Created specifically for athletes, and designed to withstand harsh weather and extreme conditions, Sikk Shades offer clearer vision and better depth perception than traditional polarized glasses, as well as a better fit and a non-slip, embedded nose grip for all-day wear and comfort.

Sikk Shades’® lenses utilize Flash Electric™ technology, which blocks short-wave light –  the harmful light that leads to eye damage –  and allows ample amounts of long-wave light in. This allows the wearer to avoid the distortion and depth perception issues common in most polarized lenses, while providing clear and unobstructed vision, a huge advantage if you’re on the track or hitting the slopes.

Each pair of Sikk Shades® features a non-slip nose grip embedded into the frame, keeping the glasses securely in place while athletes sweat, experience extreme weather and manage harsh terrain. The durable frames are made by one of Italy’s most respected, independent eyewear manufacturers and are perfectly balanced and weighted to fit better, without the painful pressure points behind the ear – allowing for all day wear and comfort.

“As a former pro BMX/Motorcross racer, I was frustrated by the polarized sunglasses I was wearing constantly distorting my vision, giving off that weird prism effect and causing depth perception issues – something that’s particularly problematic when you’re skating, snowboarding, riding motocross or BMX,” said Eddie Bauer Jr., founder and CEO of Sikk Shades®.  “I started doing research to find an alternative to polarized lenses and found Flash Electric™ technology was the perfect solution. It outperforms polarized in virtually every aspect, providing superior vision while also letting in fewer damaging UV rays. From there, we developed the perfectly weighted and balanced frames, which eliminate the pressure points behind the ears and offer a very comfortable fit. We also embedded the nose grip right into the frame. We’ve had the glasses tested by our friends and colleagues in the industry and they’ve received incredible reviews. We’re excited to launch what we believe will be the new standard in performance eyewear for the action sports industry.”

Sikk Shades® has assembled an impressive roster of up-and-coming athletes from skate, surf, snow, BMX and motocross to test its flagship frames and to serve as brand ambassadors, including:

Surf: Paul Pluey, Vanina Walsh

Skate: Daniel Cuervo, Jose Cheese Chevalo

Snow: Ian Kuhn, Phil Smage, Jason Lozzi, Aaron Lozzi and Brandon Heitzenrater

Olympians: Lucas Mata (Australian bobsled team) and Mirela Rahneva (Olympian skeleton racer for Team Canada)

Motocross: Craig Robertson, Austin Politelli and Dylan French

BMX: Justin Carson (5-time Colorado State Champion)

Auto: Austin Ford and Kyle Keenan

To learn more about the Sikk Shades® Team, visit

About Sikk Shades®

Sikk Shades® is the new standard in performance eyewear for active lifestyles. After three years of research and development, Sikk Shades’ flagship frames, Huckleberry and Qualifier, offer action sports enthusiasts a fresh look while outperforming traditional polarized lenses. Founded by Eddie Bauer Jr. and tested by up-and-coming amateur and professional athletes, Sikk Shades utilize Flash Electric™ technology, which blocks harmful UV rays while avoiding the distortion and depth perception issues common in most polarized lenses. The perfectly balanced, Italian-made frames eliminate pressure points behind the ears for a better fit and all day wear and comfort. The non-slip nose grip is embedded right into the frame, keeping glasses firmly in place even in harsh conditions. For more information, visit or follow the brand on Facebook,Twitter and Instagram.


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