Posts in Social media

Margot Robbie’s Incredibly Embarrassing Story about How She Met Ellen – It’s our MUST WATCH Clip of the Week!

January 19th, 2018 Posted by general interest, Social media 1 comment

If you haven’t seen this hilarious video of Margot Robbie sharing how she met Ellen, you MUST watch.  Hilarious. Most embarrassing moment – ever! (more…)

WildAid Gala Aims to Raise More than $1.5 Million to Protect Endangered Species and Marine Habitats

July 19th, 2017 Posted by client news, Featured, festivals & events, general interest, nonprofit, press release, Public relations, Social media No Comment yet

Actor Josh Duhamel to receive 2017 Wildlife Champion Award

WildAid, the global nonprofit organization leading the fight to end the illegal wildlife trade, announced its annual fundraising gala, “An Evening with WildAid,” will take place November 11 at the Beverly Wilshire Hotel in Beverly Hills. WildAid is the only group to focus exclusively on reducing demand for illegal wildlife products through public awareness campaigns. With the simple message “When the Buying Stops, the Killing Can Too,” WildAid works with government, business and media partners as well as celebrities and high profile individuals to advocate consumer change.

Josh Duhamel is this year’s Wildlife Champion and will be honored at the gala

 

With sponsors including the TOMS Animal Initiative, Guthy Renker and EFJ Philanthropies, “An Evening with WildAid” will bring out Hollywood’s A-List, including film star Josh Duhamel who will be on hand to receive the 2017 Wildlife Champion Award. Duhamel has been an advocate for WildAid, filming several PSAs for the organization and using his celebrity status on social media to engage new audiences and to spread awareness of the illegal wildlife trade and its detrimental effects on endangered species worldwide.

Confirmed celebrity guests include: Josh Duhamel, Bo Derek, John Corbett, Maggie Q, Dylan McDermott, Johnathan Tucker, Taylor Kitsch, Eva La Rue, David Foster, Russell James and many more.

Seized illegal wildlife items

 

The “Evening with WildAid” gala will feature a cocktail and hors d’oeuvres reception with silent auction and cultural performances. Guests will enjoy a three-course dinner by James Beard award-winning chef Tracey Des Jardins, owner of San Francisco’s famed Jardinière, and Mary Sue Milliken, co-chef/owner of the popular, critically acclaimed Border Grill restaurants.

WildAid ambassador Yao Ming

 

A highlight of the Gala is WildAid CEO Peter Knights’ introduction of the organization’s new programs to protect endangered species and marine habitats, including recent work by WildAid’s portfolio of celebrity ambassadors including Josh Duhamel, Lupita Nyong’o, Yao Ming, Jackie Chan, HRH Prince William, Leonardo DiCaprio, Maggie Q, the cast of The Walking Dead and many others.

WildAid produces impactful, compelling public service announcements that are Hollywood quality for a fraction of the cost, and distributes them to millions of viewers a week through extensive pro bono and earned media placement. In recent years, shark fin imports to China have gone down by 80%, ivory and rhino horn prices have plummeted by more than 50% in China and Vietnam, and China has agreed to close its ivory market by the end of 2017.

About TOMS Animal Initiative

The TOMS Animal Initiative (TOMS) and WildAid joined forces early this year to launch a limited-edition footwear collection that supported WildAid’s conservation programs dedicated to the giant panda. Created by Heather Mycoskie, the TOMS Animal Initiative partners with nonprofit animal conservation organizations to raise awareness and support for global animal protection.

About WildAid

Buying Stops, the Killing Can Too. For more information, visit WildAid.org and follow us @WildAid.
WildAid is a non-profit organization with a mission to end the illegal wildlife trade in our lifetimes. While most wildlife conservation groups focus on protecting animals from poaching, WildAid primarily works to reduce global consumption of wildlife products such as shark fin and elephant ivory by persuading consumers and providing comprehensive marine enforcement. Recent WildAid campaigns such as the #JoinTheHerd initiative have brought together millions of people to speak out about the poaching crisis affecting African elephants. With an unrivaled portfolio of celebrity ambassadors – including Prince William and Yao Ming – and global network of media partners, WildAid leverages $289 million in annual pro bono media support with a simple message: When the

For photographs, video footage or to interview a WildAid expert, please contact Brendi Rawlin brendi@leeandlondon.com +1 619 549 3066.

Sir Richard Branson Lends Support to WildAid

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Cast of the Walking Dead PSA

Josh Duhamel Lends Social Media Support in WildAid’s Efforts to End Poaching

March 23rd, 2017 Posted by client news, Fashion, general interest, nonprofit, Social media No Comment yet

Josh Duhamel is a huge supporter of WildAid and has teamed up to promote sales of a limited edition T-shirt to provide funding to end the poaching of rhinos, elephants and other endangered animals globally. 100% of the sales will be donated to WildAid. The T-shirts are available for 2 weeks only beginning March 22 through April 5.

#JointheHerd and purchase yours today.  Go here now:  www.represent.com/josh

If you represent celebrities and would like to get involved in WildAid’s efforts, send us an e-mail.

Lee and London Tapped for PR and Marketing for San Diego Festival of Beer

March 5th, 2016 Posted by client news, festivals & events, Food and Drink, general interest, Public relations, Social media No Comment yet

2016 SDBeerFest logo_flagcolors_w_stars-01Lee and London PR is excited to announce it’s expanded role for the San Diego Festival of Beer in 2016. Lee and London will manage the festival website, all marketing and advertising as well as PR and social media. This year, the festival has adopted a political theme as it’s just one month out from the November presidential election.  The fest will feature over 50 local breweries who will serve up 120 varieties of bipartisan brews.

 

Recapture lost customers through remarketing

March 3rd, 2016 Posted by general interest, Public relations, SEO/SEM, Social media No Comment yet

remarketinggraphicsAs you pore over your website’s traffic and advertising analytics, what is your most important metric?

If it’s conversions and sales, then remarketing is a powerful tool to add to your belt.

Remarketing is, very simply, advertising targeted at people who have already visited your website or used your application. Remarketing is often more effective in key metrics such as click-through rate and conversions than standard online display advertising. On a base level this is logical since one is targeting people who have already shown some level of interest in one’s company and/or products. But the statistics also bear this out.

Within remarketing, the targeting can be broad (anyone visiting a site) or narrow (people who viewed an individual product or page) allowing the advertiser options in how they want to grab those lost customers. As an example of wide targeting, one can offer discounts or incentives to lure back first time visitors. And on the narrow side, one can remind the visitor of the product they showed interest in while providing a quick way back to that product. This greatly increases the chances of the sale being made. With these factors as well as being cost effective to begin with, the ROI on remarketing outpaces standard online advertising every time.

There are quite a few advertising platforms out there offering remarketing but Google and Facebook are of course the biggest players with the largest advertising networks by far. The fact that they both have excellent, easy to utilize, tools to accomplish remarketing goals just adds to their advantage over others.

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Star Trek Christmas – Make it Snow

December 9th, 2014 Posted by general interest, Social media No Comment yet

We stumbled across this video today and can’t stop watching it.  Enjoy!

Facebook Just Killed Like-Gating

November 4th, 2014 Posted by general interest, PR news, Public relations, SEO/SEM, Social media No Comment yet

Well, it was fun while it lasted… But as of November 5, 2014, Facebook is banning the much-loved practice of “like-gating.”  No more forcing people to “like” your page to win a prize pack.  Now they’ll just have to like you because of your winning personality (also your awesome customer service and great products).enter-to-win-like-our-page[1]

So what CAN you require users to do in order to enter a contest. Here are a few ideas:

1) You can have them subscribe to your blog.  You don’t have a blog?  Maybe now is a good time to think about whether it makes sense for your brand. While it takes great content that is interesting to your audience and goes beyond your product offerings and pure marketing messaging, it can be a very effective communications channel. Other great reasons to have a blog is to utilize as a means to reach your customers in times of crisis and also to enhance your visibility on search engines which are constantly crawling for new content.

2) You can still “Like-gate” on other sites, including Twitter, Pinterest and Instagram.

3)  Ask for an e-mail address to build your customer database.  Whether for newsletters, new product announcements, upcoming events or partner offers, it’s important that companies build a customer database.

Wanna learn more? E-mail us at info@leeandlondon.com and ask for a social media consultation.