Posts in Public relations

Lee and London Publicist Chloe Janda Volunteers for San Diego Pride

July 31st, 2018 Posted by Featured, festivals & events, general interest, Public relations No Comment yet

On the weekend of July 13, our very own Chloe Janda volunteered her time to run the San Diego LGBT Pride PR campaign for the second year in a row. (more…)

New Client Alert: LLPR Welcomes nonda to Client Roster

June 29th, 2018 Posted by client news, PR news, Public relations No Comment yet

We are so happy to announce we are now representing nonda! Nonda is a smart solutions tech company that aims to make daily life easier for everyone. Lee & London Public Relations will be assisting nonda with PR support year-round. (more…)

WildAid Partners with Jurassic World and Bryce Dallas Howard

June 27th, 2018 Posted by client news, general interest, nonprofit, PR news, Public relations, video No Comment yet

WildAid, a wildlife conservation group working to end the illegal wildlife trade and the poaching of elephant ivory, shark fins and rhino horn, has partnered with the filmmakers of Jurassic World, as well as star Bryce Dallas Howard, to produce a PSA campaign helping to save the endangered rhinoceros from extinction.

(more…)

Live Long and Drink Wine

June 11th, 2018 Posted by client news, festivals & events, general interest, nonprofit, PR news, Public relations No Comment yet

They say a glass of wine a day keeps doctor away. Although at Vintage Hollywood, there was probably more than just one glass… 

On June 9, Vintage Hollywood raised more than $200,000 at its annual food and wine tasting event, benefiting  The People Concern, one of LA’s largest nonprofits fighting homelessness.

(more…)

The People Concern Hosts Celebrating Change Gala

May 1st, 2018 Posted by client news, Food and Drink, general interest, nonprofit, PR news, Public relations No Comment yet

Diane Keaton attends The People Concern’s Celebrating Change Gala at Casa Vertigo on April 29, 2018 in Los Angeles, California.

Lee and London is very excited to announce that The People Concern hosted the Inaugural “Celebrating Change” gala! The People Concern is a nonprofit organization striving to end homelessness in Los Angeles. All money raised at the gala will go directly toward helping the homeless in Los Angeles by providing services like mental health care, housing services, domestic violence services, life skills, income assistance, medical care and outreach.

(more…)

Design Institute of San Diego Awarded WSCUC Accreditation

March 19th, 2018 Posted by Art, client news, Design, general interest, PR news, press release, Public relations No Comment yet
We’re so excited to announce the news that our client, the Design Institute of San Diego, recently won a 6-year accreditation from the Western Association Senior College and University Commission (WSCUC). They now join the roster of prestigious schools to receive WSCUC accreditation including USC, San Diego State and the University of California San Diego. Check out the full press release below. (more…)

10 Tips for Job Hunters in Public Relations

January 15th, 2018 Posted by general interest, Public relations No Comment yet

Heidi2By Heidi Smyth

1. Get an internship, or two, or three- Most PR agencies will not consider you a “strong” applicant for an entry level postion unless you have had at least two (or even three) internships within the field. Learn all you can in your internships and show potential employers you’ve learned the basic PR skills, like navigating clipping services, producing coverage reports and building media lists. These tasks may seem basic, but they are time consuming to learn, and an internship is the best way to get familiar with programs like Cision, Burrelles, SproutSocial and Vocus. (more…)

WildAid Gala Raises Record $2.9 Million

November 12th, 2017 Posted by client news, Featured, festivals & events, general interest, nonprofit, press release, Public relations No Comment yet

Actor Josh Duhamel Presented with Wildlife Champion Award Saturday, November 11 at Charity’s Annual Fundraising Gala in Los Angeles

(November 12, 2017 – Beverly Hills, Calif.)WildAid, the global nonprofit organization leading the fight to end the illegal wildlife trade, held its annual fundraising gala, “An Evening With WildAid,” Saturday, November 11 at the Beverly Wilshire Hotel in Los Angeles. WildAid is the only group to focus exclusively on reducing demand for illegal wildlife products through public awareness campaigns. With the simple message “When the Buying Stops, the Killing Can Too,” WildAid works with government, business and media partners as well as celebrities and high profile individuals to advocate consumer change.

With sponsors including the TOMS Animal Initiative, “An Evening With WildAid” brought out celebrities including Josh Duhamel, Bo Derek, Maggie Q, Dylan McDermott, John Corbett, Cassidy Freeman, Tricia Helfer, Donna D’Errico, Kristin Bauer, Thomas Gibson, Jonathan Tucker, Violett Beane, Laura Linda Bradley, Olesya Rulin, Jackie Siegal, Jeb Corliss, Ikumi Yoshimatsu, Alvester Martin and many more. Grammy award winning producer David Foster provided the musical entertainment with special guest performances by Katharine McPhee, Pia Toscano, Brenna Whitaker, Nathan Granner and Rogelio Douglas, Jr.

“We had an amazing night beyond our expectations in raising funds to power forward our campaigns,” said WildAid CEO Peter Knights.

Entertainment Tonight correspondent Keltie Knight presented actor Josh Duhamel with the 2017 Wildlife Champion Award.

Duhamel has been an advocate for WildAid filming several public service announcements for the organization and using his celebrity status on social media to engage new audiences and to spread awareness of the illegal wildlife trade and its detrimental effects on endangered species worldwide.

“An Evening With WildAid” featured a cocktail and hors d’oeuvres reception with silent auction. Guests enjoyed a three-course dinner by James Beard award-winning chef Tracey Des Jardins, owner of San Francisco’s famed Jardinière, and Mary Sue Milliken, co-chef/owner of the popular, critically acclaimed Border Grill restaurants.

A highlight of the gala was WildAid CEO Peter Knights’ introduction of the organization’s new programs to protect endangered species and marine habitats. Knights also shared campaigns featuring WildAid’s portfolio of celebrity ambassadors, which includes Josh Duhamel, Lupita Nyong’o, Yao Ming, Jackie Chan, HRH Prince William, Leonardo DiCaprio, Maggie Q, the cast of the Walking Dead and many others.

WildAid produces impactful, compelling public service announcements that are Hollywood quality and distributes them to millions of viewers a week through pro bono media placement. WildAid’s campaigns have contributed to an 80% reduction in shark fin imports to China, a ban on ivory sales in China, and a 50% drop in the price of rhino horn in China and Vietnam.

About TOMS Animal Initiative

The TOMS Animal Initiative (TOMS) and WildAid joined forces early this year to launch a limited-edition footwear collection that supported WildAid’s conservation programs dedicated to the giant panda. Created by Heather Mycoskie, the TOMS Animal Initiative partners with nonprofit animal conservation organizations to raise awareness and support for global animal protection.

About WildAid

For photographs, video footage or to interview a WildAid expert, please contact Brendi Rawlin brendi@leeandlondon.com +1 619 549 3066.
WildAid is a non-profit organization with a mission to end the illegal wildlife trade in our lifetimes. While most wildlife conservation groups focus on protecting animals from poaching, WildAid primarily works to reduce global consumption of wildlife products such as shark fin and elephant ivory by persuading consumers and providing comprehensive marine enforcement. Recent WildAid campaigns such as the #JoinTheHerd initiative have brought together millions of people to speak out about the poaching crisis affecting African elephants. With an unrivaled portfolio of celebrity ambassadors – including Prince William and Yao Ming – and global network of media partners, WildAid leverages $289 million in annual pro bono media support with a simple message: When the Buying Stops, the Killing Can Too. For more information, visit WildAid.org and follow us @WildAid.

 

Art San Diego Thrives at New Del Mar Venue, Announces 2018 Dates

November 11th, 2017 Posted by Art, client news, Design, Featured, festivals & events, general interest, PR news, press release, Public relations No Comment yet
One of the nation’s largest and most respected contemporary art shows, Art San Diego will return to the Del Mar Fairgrounds for its 10th Anniversary Oct. 18–21, 2018

 (November 5, 2017 – San Diego) Redwood Media Group, which owns and operates Art San Diego along with five other art shows: Artexpo New York, Artexpo Las Vegas, Spectrum Miami, Red Dot Miami, and Art Santa Fe, announced today that after a successful move to the Wyland Center at Del Mar Fairgrounds, Art San Diego will return Oct. 18–21, 2018. (more…)

Chloe Janda Joins the Lee and London Team

September 25th, 2017 Posted by general interest, PR news, press release, Public relations No Comment yet

We’re excited to welcome Chloe Janda to the team as PR Coordinator. Chloe previously served as PR Manager for San Diego Pride. She graduated from California Polytechnic State University with a degree in journalism.   Her hobbies are yoga, bodysurfing, hiking, playing with her dog, Doodle, and photography.  Fun Fact: Chloe was MVP of her college water polo team!

 

Send her a note to welcome her to the team! chloe@leeandlondon.com

Art San Diego Moves to Del Mar: Show Slated for Sept. 28-Oct 1

August 7th, 2017 Posted by Art, client news, Design, festivals & events, general interest, press release, Public relations No Comment yet

Largest Contemporary Art Show in San Diego Moves to Del Mar Fairgrounds; 15,000 Expected over Four Days of Exhibitions, Special Events and Art Talks

(July 24, 2017 – San Diego, Calif.) Redwood Media Group announces the return of Art San Diego, the largest contemporary art show in San Diego, for a four-day run Sept. 28 – Oct. 1, 2017.  With Presenting Sponsor UBS Financial Services, the annual event draws 15,000 attendees. Held for the last eight years in Balboa Park, this year’s show moves to a larger venue, the scenic Wyland Center at the Del Mar Fairgrounds. (more…)

WildAid Gala Aims to Raise More than $1.5 Million to Protect Endangered Species and Marine Habitats

July 19th, 2017 Posted by client news, Featured, festivals & events, general interest, nonprofit, press release, Public relations, Social media No Comment yet

Actor Josh Duhamel to receive 2017 Wildlife Champion Award

WildAid, the global nonprofit organization leading the fight to end the illegal wildlife trade, announced its annual fundraising gala, “An Evening with WildAid,” will take place November 11 at the Beverly Wilshire Hotel in Beverly Hills. WildAid is the only group to focus exclusively on reducing demand for illegal wildlife products through public awareness campaigns. With the simple message “When the Buying Stops, the Killing Can Too,” WildAid works with government, business and media partners as well as celebrities and high profile individuals to advocate consumer change.

Josh Duhamel is this year’s Wildlife Champion and will be honored at the gala

 

With sponsors including the TOMS Animal Initiative, Guthy Renker and EFJ Philanthropies, “An Evening with WildAid” will bring out Hollywood’s A-List, including film star Josh Duhamel who will be on hand to receive the 2017 Wildlife Champion Award. Duhamel has been an advocate for WildAid, filming several PSAs for the organization and using his celebrity status on social media to engage new audiences and to spread awareness of the illegal wildlife trade and its detrimental effects on endangered species worldwide.

Confirmed celebrity guests include: Josh Duhamel, Bo Derek, John Corbett, Maggie Q, Dylan McDermott, Johnathan Tucker, Taylor Kitsch, Eva La Rue, David Foster, Russell James and many more.

Seized illegal wildlife items

 

The “Evening with WildAid” gala will feature a cocktail and hors d’oeuvres reception with silent auction and cultural performances. Guests will enjoy a three-course dinner by James Beard award-winning chef Tracey Des Jardins, owner of San Francisco’s famed Jardinière, and Mary Sue Milliken, co-chef/owner of the popular, critically acclaimed Border Grill restaurants.

WildAid ambassador Yao Ming

 

A highlight of the Gala is WildAid CEO Peter Knights’ introduction of the organization’s new programs to protect endangered species and marine habitats, including recent work by WildAid’s portfolio of celebrity ambassadors including Josh Duhamel, Lupita Nyong’o, Yao Ming, Jackie Chan, HRH Prince William, Leonardo DiCaprio, Maggie Q, the cast of The Walking Dead and many others.

WildAid produces impactful, compelling public service announcements that are Hollywood quality for a fraction of the cost, and distributes them to millions of viewers a week through extensive pro bono and earned media placement. In recent years, shark fin imports to China have gone down by 80%, ivory and rhino horn prices have plummeted by more than 50% in China and Vietnam, and China has agreed to close its ivory market by the end of 2017.

About TOMS Animal Initiative

The TOMS Animal Initiative (TOMS) and WildAid joined forces early this year to launch a limited-edition footwear collection that supported WildAid’s conservation programs dedicated to the giant panda. Created by Heather Mycoskie, the TOMS Animal Initiative partners with nonprofit animal conservation organizations to raise awareness and support for global animal protection.

About WildAid

Buying Stops, the Killing Can Too. For more information, visit WildAid.org and follow us @WildAid.
WildAid is a non-profit organization with a mission to end the illegal wildlife trade in our lifetimes. While most wildlife conservation groups focus on protecting animals from poaching, WildAid primarily works to reduce global consumption of wildlife products such as shark fin and elephant ivory by persuading consumers and providing comprehensive marine enforcement. Recent WildAid campaigns such as the #JoinTheHerd initiative have brought together millions of people to speak out about the poaching crisis affecting African elephants. With an unrivaled portfolio of celebrity ambassadors – including Prince William and Yao Ming – and global network of media partners, WildAid leverages $289 million in annual pro bono media support with a simple message: When the

For photographs, video footage or to interview a WildAid expert, please contact Brendi Rawlin brendi@leeandlondon.com +1 619 549 3066.

Sir Richard Branson Lends Support to WildAid

Learn More

Cast of the Walking Dead PSA

Client JDR in Summer Issue of Cottages & Bungalows

May 10th, 2017 Posted by client news, Design, general interest, Public relations No Comment yet

Client Jackson Design & Remodeling is featured in the June/July issue of Cottages & Bungalows Magazine – available now on newsstands nationwide!  The article is called “Mission: Dream Kitchen” and highlights a gorgeous Rustic kitchen remodel in San Diego.  Check out the article HERE!

5 Easy Tips for Writing Better Press Release Headlines

May 2nd, 2017 Posted by general interest, PR news, press release, Public relations No Comment yet
In this edition of PR Tips for Pros, we give 5 easy tips to help you write better press release headlines.  (more…)

Client WSF Announces Construction of New Skatepark in Montreal’s Famed Olympic Park

July 22nd, 2016 Posted by action sports, client news, general interest, Olympics, press release, Public relations, skateboarding No Comment yet

New Skatepark will Host the 2017 Canadian Skateboarding Championships

World Skateboarding Federation and Olympic Park officials announced today a partnership to build a new world class skatepark in Montreal, Canada in Olympic Park, which celebrates its 40th anniversary this year.  The state-of-the-art park is planned to host future national and international skateboarding events, including the 2017 Canadian Skateboarding Championships. (more…)

4 PR Blunders by the Galactic Empire – May the Fourth Be with You

May 4th, 2016 Posted by general interest, Public relations No Comment yet

No one escapes PR blunders, not even an extremely powerful military organization run by a near omnipotent super being. In honor of May the Fourth (International Galactic Star Wars Day), we decided to look at some of the biggest PR blunders made by the Empire. (more…)

Lee and London Tapped for PR and Marketing for San Diego Festival of Beer

March 5th, 2016 Posted by client news, festivals & events, Food and Drink, general interest, Public relations, Social media No Comment yet

2016 SDBeerFest logo_flagcolors_w_stars-01Lee and London PR is excited to announce it’s expanded role for the San Diego Festival of Beer in 2016. Lee and London will manage the festival website, all marketing and advertising as well as PR and social media. This year, the festival has adopted a political theme as it’s just one month out from the November presidential election.  The fest will feature over 50 local breweries who will serve up 120 varieties of bipartisan brews.

 

Lee and London Welcomes New Client Berry Best Chocolate Fest

March 5th, 2016 Posted by client news, festivals & events, Food and Drink, general interest, PR news, press release, Public relations No Comment yet

BBCF LogoThe Berry Best Chocolate Fest is Coming to Liberty Station March 19

Sample Sensational Chocolates and Shop for Easter: Family Friendly Event Features Chocolate Pie Eating Contest, Cupcake Decorating Station, an Easter Bunny Photo Booth and San Diego’s Tastiest Chocolates

 The Berry Best Chocolate Fest comes to Liberty Station on Saturday, March 19 from 11:00 a.m. to 6:00 p.m.  (more…)

Recapture lost customers through remarketing

March 3rd, 2016 Posted by general interest, Public relations, SEO/SEM, Social media No Comment yet

remarketinggraphicsAs you pore over your website’s traffic and advertising analytics, what is your most important metric?

If it’s conversions and sales, then remarketing is a powerful tool to add to your belt.

Remarketing is, very simply, advertising targeted at people who have already visited your website or used your application. Remarketing is often more effective in key metrics such as click-through rate and conversions than standard online display advertising. On a base level this is logical since one is targeting people who have already shown some level of interest in one’s company and/or products. But the statistics also bear this out.

Within remarketing, the targeting can be broad (anyone visiting a site) or narrow (people who viewed an individual product or page) allowing the advertiser options in how they want to grab those lost customers. As an example of wide targeting, one can offer discounts or incentives to lure back first time visitors. And on the narrow side, one can remind the visitor of the product they showed interest in while providing a quick way back to that product. This greatly increases the chances of the sale being made. With these factors as well as being cost effective to begin with, the ROI on remarketing outpaces standard online advertising every time.

There are quite a few advertising platforms out there offering remarketing but Google and Facebook are of course the biggest players with the largest advertising networks by far. The fact that they both have excellent, easy to utilize, tools to accomplish remarketing goals just adds to their advantage over others.

(more…)

Sikk Shades by Eddie Bauer Jr to Sponsor TransWorld Skateboarding’s ‘Come Up Tour’

May 5th, 2015 Posted by action sports, client news, Fashion, festivals & events, general interest, press release, Public relations, skateboarding No Comment yet

Third annual skate contest series will cover six cities in six weeks

(Houston, TX—May 6, 2015) Sikk Shades® – a new line of performance eyewear for the action sports market – is proud to sponsor TransWorld’s Come Up Tour. Starting May 9, the third annual amateur skate contest series will be touring the U.S. for six weeks in a row in search of the nation’s best unsponsored skateboarders. The tour will be stopping in major skate cities including Los Angeles, Oklahoma City, Nashville, Milwaukee, Portland and San Diego.  (more…)

Lemon Zest & Garlic Fest Chooses Lee and London to Promote Inaugural Foodie Fest

May 5th, 2015 Posted by client news, festivals & events, Food and Drink, general interest, press release, Public relations No Comment yet

Hold on to your Taste Buds: Lemon Zest & Garlic Fest is Coming to Downtown’s Waterfront Park July 18 

Ultimate Summer Foodie Festival will Feature Beer Garden, Tasting Competition, Live Entertainment and Fun Activities for the Whole Family

(San Diego, CA—May 4, 2015) San Diego has a new foodie fest to get excited about: The inaugural Lemon Zest & Garlic Fest will take place Saturday, July 18, from noon to 5 p.m. at the San Diego Waterfront Park in Downtown. (more…)

Introducing Sikk Shades®: The New Standard in Performance Eyewear

February 27th, 2015 Posted by action sports, client news, Fashion, general interest, Public relations, skateboarding, Surf No Comment yet

Introducing Sikk Shades®: The New Standard in Performance Eyewear

Flash Electric™ Lens Technology Outperforms Polarized, Gives Athletes Clearer Vision and Better Depth Perception; Perfectly Balanced Frame Offers Better Fit and Embedded Non-Slip Nose Grip for All Day Wear

(Houston, TX—February 26, 2015) Sikk Shades® – a new line of performance eyewear for the action sports market – officially launches today. Developed by former Pro BMX Rider Eddie Bauer Jr., along with some of the industry’s top eyewear designers, Sikk Shades’ flagship frames, the Huckleberry and Qualifier (starting at $119.99) are now available online and in select retailers nationwide. Created specifically for athletes, and designed to withstand harsh weather and extreme conditions, Sikk Shades offer clearer vision and better depth perception than traditional polarized glasses, as well as a better fit and a non-slip, embedded nose grip for all-day wear and comfort.

Sikk Shades’® lenses utilize Flash Electric™ technology, which blocks short-wave light –  the harmful light that leads to eye damage –  and allows ample amounts of long-wave light in. This allows the wearer to avoid the distortion and depth perception issues common in most polarized lenses, while providing clear and unobstructed vision, a huge advantage if you’re on the track or hitting the slopes.

Each pair of Sikk Shades® features a non-slip nose grip embedded into the frame, keeping the glasses securely in place while athletes sweat, experience extreme weather and manage harsh terrain. The durable frames are made by one of Italy’s most respected, independent eyewear manufacturers and are perfectly balanced and weighted to fit better, without the painful pressure points behind the ear – allowing for all day wear and comfort.

“As a former pro BMX/Motorcross racer, I was frustrated by the polarized sunglasses I was wearing constantly distorting my vision, giving off that weird prism effect and causing depth perception issues – something that’s particularly problematic when you’re skating, snowboarding, riding motocross or BMX,” said Eddie Bauer Jr., founder and CEO of Sikk Shades®.  “I started doing research to find an alternative to polarized lenses and found Flash Electric™ technology was the perfect solution. It outperforms polarized in virtually every aspect, providing superior vision while also letting in fewer damaging UV rays. From there, we developed the perfectly weighted and balanced frames, which eliminate the pressure points behind the ears and offer a very comfortable fit. We also embedded the nose grip right into the frame. We’ve had the glasses tested by our friends and colleagues in the industry and they’ve received incredible reviews. We’re excited to launch what we believe will be the new standard in performance eyewear for the action sports industry.”

Sikk Shades® has assembled an impressive roster of up-and-coming athletes from skate, surf, snow, BMX and motocross to test its flagship frames and to serve as brand ambassadors, including:

Surf: Paul Pluey, Vanina Walsh

Skate: Daniel Cuervo, Jose Cheese Chevalo

Snow: Ian Kuhn, Phil Smage, Jason Lozzi, Aaron Lozzi and Brandon Heitzenrater

Olympians: Lucas Mata (Australian bobsled team) and Mirela Rahneva (Olympian skeleton racer for Team Canada)

Motocross: Craig Robertson, Austin Politelli and Dylan French

BMX: Justin Carson (5-time Colorado State Champion)

Auto: Austin Ford and Kyle Keenan

To learn more about the Sikk Shades® Team, visit www.SikkShades.com.

About Sikk Shades®

Sikk Shades® is the new standard in performance eyewear for active lifestyles. After three years of research and development, Sikk Shades’ flagship frames, Huckleberry and Qualifier, offer action sports enthusiasts a fresh look while outperforming traditional polarized lenses. Founded by Eddie Bauer Jr. and tested by up-and-coming amateur and professional athletes, Sikk Shades utilize Flash Electric™ technology, which blocks harmful UV rays while avoiding the distortion and depth perception issues common in most polarized lenses. The perfectly balanced, Italian-made frames eliminate pressure points behind the ears for a better fit and all day wear and comfort. The non-slip nose grip is embedded right into the frame, keeping glasses firmly in place even in harsh conditions. For more information, visit www.sikkshades.com or follow the brand on Facebook,Twitter and Instagram.

 

Global Skateboarding Summit in Istanbul

February 20th, 2015 Posted by action sports, client news, festivals & events, general interest, Olympics, Public relations, skateboarding No Comment yet

L&L Client World Skateboarding Federation Announces Global Skateboarding Summit  May 22-24
Early Registration Now Open through Feb. 28

 (Istanbul, Turkey – February 12, 2015) — World Skateboarding Federation today announced that registration is now open for the first-ever Global Skateboarding Summit. The three-day summit will be held at the Conrad Hotel in Istanbul, May 22-24, 2015.  Attendees who register before Feb. 28 will  (more…)

Press Release: KDC Announces 2015 Schedule

February 17th, 2015 Posted by action sports, client news, festivals & events, general interest, press release, Public relations, skateboarding No Comment yet

KIMBERLEY DIAMOND CUP PRESENTED BY KUMBA IRON ORE ANNOUNCES 2015 SCHEDULE

World Skateboarding Grand Prix today released the Kimberley Diamond Cup (KDC) presented by Kumba Iron Ore schedule for 2015. Hosted in partnership with the Northern Cape Provincial Government, the Kimberley Diamond Cup will feature three Grand Slam regional qualifying events and fourteen Skateboarding for Hope community outreach initiatives leading up to skateboarding world championships event in Kimberley in October 2015. (more…)

Kensington Kitchen Gets Fresh Look

January 30th, 2015 Posted by client news, Design, general interest, Public relations No Comment yet

As the new year gets under way, many San Diegans are inspired to refresh their homes and finally begin planning that long-overdue remodeling project. Kitchens are at the top of the list for many homeowners with open, inviting spaces that suit entertaining, one of the big, continuing trends for 2015.

Facebook Just Killed Like-Gating

November 4th, 2014 Posted by general interest, PR news, Public relations, SEO/SEM, Social media No Comment yet

Well, it was fun while it lasted… But as of November 5, 2014, Facebook is banning the much-loved practice of “like-gating.”  No more forcing people to “like” your page to win a prize pack.  Now they’ll just have to like you because of your winning personality (also your awesome customer service and great products).enter-to-win-like-our-page[1]

So what CAN you require users to do in order to enter a contest. Here are a few ideas:

1) You can have them subscribe to your blog.  You don’t have a blog?  Maybe now is a good time to think about whether it makes sense for your brand. While it takes great content that is interesting to your audience and goes beyond your product offerings and pure marketing messaging, it can be a very effective communications channel. Other great reasons to have a blog is to utilize as a means to reach your customers in times of crisis and also to enhance your visibility on search engines which are constantly crawling for new content.

2) You can still “Like-gate” on other sites, including Twitter, Pinterest and Instagram.

3)  Ask for an e-mail address to build your customer database.  Whether for newsletters, new product announcements, upcoming events or partner offers, it’s important that companies build a customer database.

Wanna learn more? E-mail us at info@leeandlondon.com and ask for a social media consultation.

 

Halloween at Lee and London

October 31st, 2014 Posted by general interest, Public relations No Comment yet

A few of us got dressed up for Halloween. We had so much fun, next year costumes are mandatory.

Anatomy of a canine photo shoot (he got plenty of treats throughout the process)